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objectivecreative.com screenshot

Report Summary

  • 20

    Performance

    Renders faster than
    37% of other websites

  • 81

    Accessibility

    Visual factors better than
    that of 51% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 81

    SEO

    Google-friendlier than
    42% of websites

objectivecreative.com

Award Winning Marketing Agency, Sheffield | Objective

Page Load Speed

4 sec in total

First Response

439 ms

Resources Loaded

3.2 sec

Page Rendered

444 ms

objectivecreative.com screenshot

About Website

Click here to check amazing Objective Creative content. Otherwise, check out these important facts you probably never knew about objectivecreative.com

Integrated B2B marketing agency. Delivering award winning marketing strategy, creative and digital. Insightful and customer focused. 0114 253 6756.

Visit objectivecreative.com

Key Findings

We analyzed Objectivecreative.com page load time and found that the first response time was 439 ms and then it took 3.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

objectivecreative.com performance score

20

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value6.1 s

3/100

10%

LCP (Largest Contentful Paint)

Value22.2 s

0/100

25%

SI (Speed Index)

Value8.0 s

22/100

10%

TBT (Total Blocking Time)

Value1,940 ms

8/100

30%

CLS (Cumulative Layout Shift)

Value0.079

94/100

15%

TTI (Time to Interactive)

Value14.3 s

9/100

10%

Network Requests Diagram

www.objectivecreative.com

439 ms

uc.js

35 ms

bootstrap.min.css

46 ms

adz21.css

84 ms

slick.css

52 ms

Our browser made a total of 80 requests to load all elements on the main page. We found that 64% of them (51 requests) were addressed to the original Objectivecreative.com, 5% (4 requests) were made to Use.typekit.net and 4% (3 requests) were made to Consent.cookiebot.com. The less responsive or slowest element that took the longest time to load (1.2 sec) belongs to the original domain Objectivecreative.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 158.0 kB (6%)

Content Size

2.7 MB

After Optimization

2.5 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Objectivecreative.com main page is 2.7 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 40% of websites need less resources to load. Images take 2.3 MB which makes up the majority of the site volume.

HTML Optimization

-81%

Potential reduce by 63.2 kB

  • Original 77.7 kB
  • After minification 74.9 kB
  • After compression 14.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 63.2 kB or 81% of the original size.

Image Optimization

-4%

Potential reduce by 81.3 kB

  • Original 2.3 MB
  • After minification 2.2 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Objective Creative images are well optimized though.

JavaScript Optimization

-4%

Potential reduce by 13.2 kB

  • Original 311.6 kB
  • After minification 311.0 kB
  • After compression 298.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-1%

Potential reduce by 332 B

  • Original 22.9 kB
  • After minification 22.9 kB
  • After compression 22.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Objectivecreative.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 29 (38%)

Requests Now

76

After Optimization

47

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 76 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Objective Creative. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 21 to 1 for JavaScripts and from 10 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.objectivecreative.com

www.objectivecreative.com

439 ms

uc.js

uc.js

35 ms

bootstrap.min.css

bootstrap.min.css

46 ms

adz21.css

adz21.css

84 ms

slick.css

slick.css

52 ms

pyp0kkz.css

pyp0kkz.css

149 ms

api.js

api.js

247 ms

adz21.css

adz21.css

169 ms

adz21.css

adz21.css

253 ms

style.css

style.css

252 ms

js

js

95 ms

cryptico.js

cryptico.js

55 ms

t.js

t.js

50 ms

cd.js

cd.js

77 ms

slick.min.js

slick.min.js

50 ms

navigation.js

navigation.js

746 ms

general.js

general.js

746 ms

index.js

index.js

250 ms

index.js

index.js

746 ms

navigation.js

navigation.js

753 ms

p.css

p.css

22 ms

recaptcha__en.js

recaptcha__en.js

534 ms

ga.js

ga.js

561 ms

hotjar-253785.js

hotjar-253785.js

605 ms

who.js

who.js

399 ms

iptrack.js

iptrack.js

401 ms

insight.min.js

insight.min.js

170 ms

burger-menu.png

burger-menu.png

159 ms

nav-logo.png

nav-logo.png

160 ms

tel-icon-mob.png

tel-icon-mob.png

161 ms

mail-icon.png

mail-icon.png

157 ms

close-btn.png

close-btn.png

158 ms

contact-phone.png

contact-phone.png

159 ms

contact-email.png

contact-email.png

238 ms

contact-arrow.png

contact-arrow.png

238 ms

fallback.jpg

fallback.jpg

741 ms

arrow-down.png

arrow-down.png

240 ms

OBJ_logo-animation-GIF-ORANGE-EDGE.gif

OBJ_logo-animation-GIF-ORANGE-EDGE.gif

1153 ms

skoda-logo-portfolio-rolllover.png

skoda-logo-portfolio-rolllover.png

239 ms

folio-1.jpg

folio-1.jpg

567 ms

kingfisher-logo-portfolio-rolllover.png

kingfisher-logo-portfolio-rolllover.png

320 ms

folio-2.jpg

folio-2.jpg

572 ms

tandt-logo-portfolio-rolllover.png

tandt-logo-portfolio-rolllover.png

404 ms

folio-3.jpg

folio-3.jpg

489 ms

bwb-logo-portfolio-rolllover.png

bwb-logo-portfolio-rolllover.png

489 ms

folio-4.jpg

folio-4.jpg

906 ms

reasons-bg-1.jpg

reasons-bg-1.jpg

572 ms

latest-arrow-left.png

latest-arrow-left.png

650 ms

Objective_Latest_News_May_23.jpg

Objective_Latest_News_May_23.jpg

824 ms

Objective_Latest_News_Aug_23_8.jpg

Objective_Latest_News_Aug_23_8.jpg

656 ms

Objective_Latest_News_Aug_23_7-1.jpg

Objective_Latest_News_Aug_23_7-1.jpg

740 ms

Objective_Latest_News_Aug_23_3.jpg

Objective_Latest_News_Aug_23_3.jpg

826 ms

Objective_Latest_News_Aug_23_1.jpg

Objective_Latest_News_Aug_23_1.jpg

821 ms

Objective_Latest_News_Aug_23_5.jpg

Objective_Latest_News_Aug_23_5.jpg

822 ms

Objective_Latest_News_Aug_23_6.jpg

Objective_Latest_News_Aug_23_6.jpg

904 ms

latest-arrow-right.png

latest-arrow-right.png

905 ms

site-img-round-3.jpg

site-img-round-3.jpg

1074 ms

obj-logo-footer.png

obj-logo-footer.png

909 ms

n2.g

n2.g

60 ms

fb-icon.png

fb-icon.png

927 ms

tw-icon.png

tw-icon.png

925 ms

instagram-icon.png

instagram-icon.png

929 ms

jquery.min.js

jquery.min.js

934 ms

d

d

22 ms

d

d

68 ms

d

d

69 ms

cdreport.js

cdreport.js

404 ms

fsb-icon.png

fsb-icon.png

1003 ms

__utm.gif

__utm.gif

11 ms

sheff-digital-icon.png

sheff-digital-icon.png

916 ms

connect-icon.png

connect-icon.png

921 ms

sheff-comm-icon.png

sheff-comm-icon.png

924 ms

derby-chamber.png

derby-chamber.png

997 ms

drcc-patron-logo-lrg.png

drcc-patron-logo-lrg.png

998 ms

modules.d7e8b7276297041c77dc.js

modules.d7e8b7276297041c77dc.js

15 ms

who.ashx

who.ashx

85 ms

fallback

fallback

32 ms

fallback__ltr.css

fallback__ltr.css

3 ms

css

css

31 ms

logo_48.png

logo_48.png

2 ms

Accessibility Review

objectivecreative.com accessibility score

81

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

[id] attributes on active, focusable elements are not unique

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

High

List items (<li>) are not contained within <ul> or <ol> parent elements.

Best Practices

objectivecreative.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

objectivecreative.com SEO score

81

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Objectivecreative.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Objectivecreative.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

objectivecreative.com

Open Graph data is detected on the main page of Objective Creative. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: