Report Summary

  • 48

    Performance

    Renders faster than
    66% of other websites

  • 81

    Accessibility

    Visual factors better than
    that of 51% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 100

    SEO

    Google-friendlier than
    94% of websites

odin-media.co.uk

Odin Media - Web Design - Development & Digital Strategy

Page Load Speed

3 sec in total

First Response

665 ms

Resources Loaded

1.9 sec

Page Rendered

459 ms

odin-media.co.uk screenshot

About Website

Welcome to odin-media.co.uk homepage info - get ready to check Odin Media best content for United Kingdom right away, or after learning these important things about odin-media.co.uk

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Key Findings

We analyzed Odin-media.co.uk page load time and found that the first response time was 665 ms and then it took 2.4 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 45% of websites can load faster.

Performance Metrics

odin-media.co.uk performance score

48

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.5 s

66/100

10%

LCP (Largest Contentful Paint)

Value6.7 s

8/100

25%

SI (Speed Index)

Value5.3 s

58/100

10%

TBT (Total Blocking Time)

Value190 ms

90/100

30%

CLS (Cumulative Layout Shift)

Value1.105

1/100

15%

TTI (Time to Interactive)

Value6.4 s

60/100

10%

Network Requests Diagram

www.odin-media.co.uk

665 ms

analytics.js

17 ms

44bui.css

79 ms

44bui.js

133 ms

44bui.js

441 ms

Our browser made a total of 54 requests to load all elements on the main page. We found that 28% of them (15 requests) were addressed to the original Odin-media.co.uk, 67% (36 requests) were made to Fonts.gstatic.com and 4% (2 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (665 ms) belongs to the original domain Odin-media.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 151.2 kB (17%)

Content Size

874.9 kB

After Optimization

723.7 kB

In fact, the total size of Odin-media.co.uk main page is 874.9 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Images take 441.8 kB which makes up the majority of the site volume.

HTML Optimization

-82%

Potential reduce by 150.9 kB

  • Original 184.2 kB
  • After minification 184.1 kB
  • After compression 33.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 150.9 kB or 82% of the original size.

Image Optimization

-0%

Potential reduce by 128 B

  • Original 441.8 kB
  • After minification 441.7 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Odin Media images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 220 B

  • Original 244.9 kB
  • After minification 244.9 kB
  • After compression 244.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 16 B

  • Original 3.9 kB
  • After minification 3.9 kB
  • After compression 3.9 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Odin-media.co.uk has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 3 (20%)

Requests Now

15

After Optimization

12

The browser has sent 15 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Odin Media. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 4 to 1 for JavaScripts and as a result speed up the page load time.

Accessibility Review

odin-media.co.uk accessibility score

81

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

odin-media.co.uk best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

odin-media.co.uk SEO score

100

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Odin-media.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Odin-media.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Odin Media. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: