Tools & Wizards About Us
online.is screenshot

Report Summary

  • 36

    Performance

    Renders faster than
    55% of other websites

  • 76

    Accessibility

    Visual factors better than
    that of 42% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 93

    SEO

    Google-friendlier than
    83% of websites

online.is

Online Digital Marketing & Advertising Agency | The Engine

Page Load Speed

4.8 sec in total

First Response

374 ms

Resources Loaded

3.2 sec

Page Rendered

1.2 sec

online.is screenshot

About Website

Welcome to online.is homepage info - get ready to check Online best content right away, or after learning these important things about online.is

The Engine is a full-service digital marketing agency with years of experience in paid search, SEO, social media marketing, digital PR and more.

Visit online.is

Key Findings

We analyzed Online.is page load time and found that the first response time was 374 ms and then it took 4.4 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.

Performance Metrics

online.is performance score

36

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.3 s

7/100

10%

LCP (Largest Contentful Paint)

Value5.9 s

14/100

25%

SI (Speed Index)

Value5.9 s

47/100

10%

TBT (Total Blocking Time)

Value800 ms

36/100

30%

CLS (Cumulative Layout Shift)

Value0.003

100/100

15%

TTI (Time to Interactive)

Value13.6 s

11/100

10%

Network Requests Diagram

online.is

374 ms

www.online.is

268 ms

theenginenordic.com

484 ms

styles.css

131 ms

flatsome.css

264 ms

Our browser made a total of 134 requests to load all elements on the main page. We found that 1% of them (2 requests) were addressed to the original Online.is, 62% (83 requests) were made to Fonts.gstatic.com and 29% (39 requests) were made to Theenginenordic.com. The less responsive or slowest element that took the longest time to load (696 ms) relates to the external source Fonts.gstatic.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 112.9 kB (14%)

Content Size

785.3 kB

After Optimization

672.5 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Online.is main page is 785.3 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 502.4 kB which makes up the majority of the site volume.

HTML Optimization

-79%

Potential reduce by 79.4 kB

  • Original 100.0 kB
  • After minification 96.5 kB
  • After compression 20.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 79.4 kB or 79% of the original size.

Image Optimization

-6%

Potential reduce by 31.6 kB

  • Original 502.4 kB
  • After minification 470.7 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Online images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 494 B

  • Original 144.7 kB
  • After minification 144.7 kB
  • After compression 144.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-4%

Potential reduce by 1.4 kB

  • Original 38.3 kB
  • After minification 38.3 kB
  • After compression 37.0 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Online.is has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 24 (51%)

Requests Now

47

After Optimization

23

  • Images
  • JavaScript
  • CSS

The browser has sent 47 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Online. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 20 to 1 for JavaScripts and from 6 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

online.is

online.is

374 ms

www.online.is

www.online.is

268 ms

theenginenordic.com

theenginenordic.com

484 ms

styles.css

styles.css

131 ms

flatsome.css

flatsome.css

264 ms

style.css

style.css

201 ms

css

css

31 ms

jquery.min.js

jquery.min.js

274 ms

jquery-migrate.min.js

jquery-migrate.min.js

202 ms

css2

css2

47 ms

css2

css2

70 ms

index.js

index.js

141 ms

index.js

index.js

141 ms

flatsome-live-search.js

flatsome-live-search.js

210 ms

wp-polyfill-inert.min.js

wp-polyfill-inert.min.js

322 ms

regenerator-runtime.min.js

regenerator-runtime.min.js

322 ms

wp-polyfill.min.js

wp-polyfill.min.js

391 ms

hoverIntent.min.js

hoverIntent.min.js

391 ms

flatsome.js

flatsome.js

390 ms

gtm.js

gtm.js

265 ms

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593 ms

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167 ms

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167 ms

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457 ms

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471 ms

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473 ms

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458 ms

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545 ms

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470 ms

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471 ms

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542 ms

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696 ms

collect

collect

50 ms

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394 ms

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434 ms

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612 ms

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432 ms

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471 ms

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442 ms

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441 ms

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505 ms

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491 ms

chunk.countup.fe2c1016.js

chunk.countup.fe2c1016.js

94 ms

tr-rc.lfeeder.com

tr-rc.lfeeder.com

72 ms

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490 ms

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517 ms

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475 ms

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514 ms

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616 ms

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497 ms

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495 ms

chunk.sticky-sidebar.a58a6557.js

chunk.sticky-sidebar.a58a6557.js

84 ms

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567 ms

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479 ms

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438 ms

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521 ms

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chunk.tooltips.29144c1c.js

chunk.tooltips.29144c1c.js

92 ms

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452 ms

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438 ms

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530 ms

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554 ms

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511 ms

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483 ms

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chunk.vendors-popups.947eca5c.js

chunk.vendors-popups.947eca5c.js

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508 ms

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522 ms

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603 ms

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450 ms

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kJF1BvYX7BgnkSrUwT8OhrdQw4oELdPIeeII9v6oDMzByHX9rA6RzaxHMPdY43zj-jCxv3fzvRNU22ZXGJpEpjC_1p-p_4MrImHCIJIZrDBIG-em.ttf

594 ms

chunk.vendors-slider.c7f2bd49.js

chunk.vendors-slider.c7f2bd49.js

91 ms

Accessibility Review

online.is accessibility score

76

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

online.is best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

online.is SEO score

93

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    IS

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Online.is can be misinterpreted by Google and other search engines. Our service has detected that Icelandic is used on the page, and it does not match the claimed English language. Our system also found out that Online.is main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

online.is

Open Graph data is detected on the main page of Online. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: