Tools & Wizards About Us
shop.ordnancesurvey.co.uk screenshot

Report Summary

  • 37

    Performance

    Renders faster than
    56% of other websites

  • 77

    Accessibility

    Visual factors better than
    that of 44% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

shop.ordnancesurvey.co.uk

Official Ordnance Survey Shop | GB Maps & Outdoor Gear

Page Load Speed

4.1 sec in total

First Response

122 ms

Resources Loaded

2.2 sec

Page Rendered

1.8 sec

shop.ordnancesurvey.co.uk screenshot

About Website

Click here to check amazing Shop Ordnance Survey content for United Kingdom. Otherwise, check out these important facts you probably never knew about shop.ordnancesurvey.co.uk

Buy the most detailed & up to date maps of Great Britain as well as outdoor gear & accessories. One stop for hiking, walking, camping. Free postage

Visit shop.ordnancesurvey.co.uk

Key Findings

We analyzed Shop.ordnancesurvey.co.uk page load time and found that the first response time was 122 ms and then it took 3.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

shop.ordnancesurvey.co.uk performance score

37

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.6 s

63/100

10%

LCP (Largest Contentful Paint)

Value7.3 s

4/100

25%

SI (Speed Index)

Value9.2 s

13/100

10%

TBT (Total Blocking Time)

Value720 ms

41/100

30%

CLS (Cumulative Layout Shift)

Value0.013

100/100

15%

TTI (Time to Interactive)

Value13.3 s

11/100

10%

Network Requests Diagram

shop.ordnancesurvey.co.uk

122 ms

shop.ordnancesurvey.co.uk

318 ms

theme-77ef0f60-bd3d-013c-8f73-0262f6a3925f.css

58 ms

slick.css

57 ms

slick-theme.css

67 ms

Our browser made a total of 103 requests to load all elements on the main page. We found that 46% of them (47 requests) were addressed to the original Shop.ordnancesurvey.co.uk, 29% (30 requests) were made to Cdn11.bigcommerce.com and 6% (6 requests) were made to R1.dotdigital-pages.com. The less responsive or slowest element that took the longest time to load (1.3 sec) belongs to the original domain Shop.ordnancesurvey.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 368.9 kB (5%)

Content Size

6.9 MB

After Optimization

6.5 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Shop.ordnancesurvey.co.uk main page is 6.9 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 5.9 MB which makes up the majority of the site volume.

HTML Optimization

-84%

Potential reduce by 346.5 kB

  • Original 410.8 kB
  • After minification 304.7 kB
  • After compression 64.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 106.1 kB, which is 26% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 346.5 kB or 84% of the original size.

Image Optimization

-0%

Potential reduce by 18.7 kB

  • Original 5.9 MB
  • After minification 5.9 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Shop Ordnance Survey images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 1.5 kB

  • Original 526.2 kB
  • After minification 526.2 kB
  • After compression 524.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-16%

Potential reduce by 2.3 kB

  • Original 14.2 kB
  • After minification 14.2 kB
  • After compression 11.9 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Shop.ordnancesurvey.co.uk needs all CSS files to be minified and compressed as it can save up to 2.3 kB or 16% of the original size.

Requests Breakdown

Number of requests can be reduced by 30 (31%)

Requests Now

97

After Optimization

67

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 97 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Shop Ordnance Survey. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 21 to 1 for JavaScripts and from 6 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

shop.ordnancesurvey.co.uk

shop.ordnancesurvey.co.uk

122 ms

shop.ordnancesurvey.co.uk

shop.ordnancesurvey.co.uk

318 ms

theme-77ef0f60-bd3d-013c-8f73-0262f6a3925f.css

theme-77ef0f60-bd3d-013c-8f73-0262f6a3925f.css

58 ms

slick.css

slick.css

57 ms

slick-theme.css

slick-theme.css

67 ms

theme-bundle.head_async.js

theme-bundle.head_async.js

101 ms

loader.js

loader.js

129 ms

qc7qegnorm.js

qc7qegnorm.js

66 ms

tp.widget.bootstrap.min.js

tp.widget.bootstrap.min.js

55 ms

popoverv2.js

popoverv2.js

484 ms

theme-bundle.app.js

theme-bundle.app.js

133 ms

csrf-protection-header-95f3d9ac8c049e3ed132c83a168cf1d6a8ed0237.js

csrf-protection-header-95f3d9ac8c049e3ed132c83a168cf1d6a8ed0237.js

104 ms

visitor_stencil.js

visitor_stencil.js

103 ms

index.js

index.js

102 ms

index.js

index.js

141 ms

slick.min.js

slick.min.js

102 ms

gtm.js

gtm.js

475 ms

_dmptv4.js

_dmptv4.js

86 ms

responsive-desktop.css

responsive-desktop.css

84 ms

homepage-h3block-new-season.jpg

homepage-h3block-new-season.jpg

452 ms

ordnance-survey.svg

ordnance-survey.svg

46 ms

login-icon.svg

login-icon.svg

48 ms

basket-icon.svg

basket-icon.svg

49 ms

maps.png

maps.png

46 ms

cm-new.png

cm-new.png

58 ms

osm-menu-item.jpg

osm-menu-item.jpg

73 ms

outdoor-gear.png

outdoor-gear.png

70 ms

books.png

books.png

71 ms

gifts.png

gifts.png

70 ms

map-pin.png

map-pin.png

64 ms

clearance.png

clearance.png

77 ms

visa.svg

visa.svg

366 ms

visa-debit.svg

visa-debit.svg

396 ms

mastercard.svg

mastercard.svg

361 ms

amex.png

amex.png

364 ms

paypal.svg

paypal.svg

368 ms

ApplePayMark.svg

ApplePayMark.svg

442 ms

homepage-h3block-cm-20.jpg

homepage-h3block-cm-20.jpg

451 ms

homepage-h3block-map-gifts-15.jpg

homepage-h3block-map-gifts-15.jpg

454 ms

homepage-3block-garmin-fenix7-sapphire-solar-edition.jpg

homepage-3block-garmin-fenix7-sapphire-solar-edition.jpg

447 ms

homepage-3block-lifesystemsrechargeabledual.jpg

homepage-3block-lifesystemsrechargeabledual.jpg

447 ms

homepage-3block-merino-comfort-socks.jpg

homepage-3block-merino-comfort-socks.jpg

453 ms

homepage-3block-navy-poncho.jpg

homepage-3block-navy-poncho.jpg

580 ms

homepage-3block-garmin-inreach-mini-2.jpg

homepage-3block-garmin-inreach-mini-2.jpg

510 ms

homepage-3block-twonav-terra.jpg

homepage-3block-twonav-terra.jpg

508 ms

homepage-3block-cat-phone.jpg

homepage-3block-cat-phone.jpg

581 ms

homepage-3block-garmin-gpsmap-67i.jpg

homepage-3block-garmin-gpsmap-67i.jpg

510 ms

homepage-3-button-nav-1.jpg

homepage-3-button-nav-1.jpg

614 ms

homepage-3-button-nav-2.jpg

homepage-3-button-nav-2.jpg

730 ms

homepage-3-button-nav-3.jpg

homepage-3-button-nav-3.jpg

743 ms

homepage-3block-os-kit-london-towel.jpg

homepage-3block-os-kit-london-towel.jpg

730 ms

homepage-3block-os-kit-thermal-orange-mug.jpg

homepage-3block-os-kit-thermal-orange-mug.jpg

614 ms

homepage-3block-os-kit-first-aid-for-famalies.jpg

homepage-3block-os-kit-first-aid-for-famalies.jpg

731 ms

homepage-3block-os-kit-snowdon-thermal-bottle.jpg

homepage-3block-os-kit-snowdon-thermal-bottle.jpg

733 ms

home_hero_walkinghiking1.png

home_hero_walkinghiking1.png

882 ms

home_hero_walkinghiking2.png

home_hero_walkinghiking2.png

785 ms

home_carousel_explorer.png

home_carousel_explorer.png

839 ms

home_carousel_maps.png

home_carousel_maps.png

914 ms

home_hero_map-accessories-1.png

home_hero_map-accessories-1.png

871 ms

home_hero_map-accessories-2.png

home_hero_map-accessories-2.png

872 ms

home_hero_custom_2021.png

home_hero_custom_2021.png

912 ms

home_hero_custom_2021_2.png

home_hero_custom_2021_2.png

1080 ms

home_hero_os-maps-1v2.png

home_hero_os-maps-1v2.png

968 ms

home_hero_os-maps-2.png

home_hero_os-maps-2.png

1078 ms

home_hero_gifting1.png

home_hero_gifting1.png

1111 ms

home_hero_gifting2.png

home_hero_gifting2.png

1158 ms

home_hero_outdoorgear1.png

home_hero_outdoorgear1.png

1110 ms

home_hero_outdoorgear2.png

home_hero_outdoorgear2.png

1158 ms

home_hero_books-1.png

home_hero_books-1.png

1193 ms

home_hero_books-2.png

home_hero_books-2.png

1161 ms

home_hero_outdoor-gear-1.png

home_hero_outdoor-gear-1.png

1194 ms

home_hero_gpsdevices2.png

home_hero_gpsdevices2.png

1265 ms

pagevisit

pagevisit

669 ms

meganav.js

meganav.js

366 ms

f89b78d7e9180c85064d.jpg

f89b78d7e9180c85064d.jpg

276 ms

291714a1ee585937dcfe.woff

291714a1ee585937dcfe.woff

136 ms

6fcb3ef8e6e4deb885ff.woff

6fcb3ef8e6e4deb885ff.woff

215 ms

b4811398f83f61246500.woff

b4811398f83f61246500.woff

214 ms

5ab7002770635cc81a95.woff

5ab7002770635cc81a95.woff

211 ms

cookie-control.min.js

cookie-control.min.js

350 ms

big-commerce-ga4.min.js

big-commerce-ga4.min.js

141 ms

nobot

nobot

288 ms

home_hero_young-explorers-1.png

home_hero_young-explorers-1.png

868 ms

home_hero_young-explorers-2.png

home_hero_young-explorers-2.png

826 ms

arrow_back_ios-white-48dp.svg

arrow_back_ios-white-48dp.svg

865 ms

arrow_forward_ios-white-48dp.svg

arrow_forward_ios-white-48dp.svg

855 ms

homepage-hero-winter-generic-2.jpg

homepage-hero-winter-generic-2.jpg

892 ms

homepage-go-con-hike-of-your-dreams.jpg

homepage-go-con-hike-of-your-dreams.jpg

948 ms

responsive-mobile.css

responsive-mobile.css

52 ms

home-hero-background_3.jpg

home-hero-background_3.jpg

897 ms

i152cc8s45

i152cc8s45

154 ms

9f7f5ccf169d9c4e3426.jpg

9f7f5ccf169d9c4e3426.jpg

35 ms

shop-homepage-sign-up

shop-homepage-sign-up

236 ms

clarity.js

clarity.js

46 ms

carts

carts

675 ms

icon-sprite.svg

icon-sprite.svg

27 ms

folded-map.jpg

folded-map.jpg

56 ms

index.php

index.php

619 ms

landingpages.css

landingpages.css

100 ms

LandingPagesEmbedded1_2

LandingPagesEmbedded1_2

547 ms

strings.js

strings.js

115 ms

main.js

main.js

18 ms

c.gif

c.gif

8 ms

Accessibility Review

shop.ordnancesurvey.co.uk accessibility score

77

Accessibility Issues

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

[id] attributes on active, focusable elements are not unique

High

Heading elements are not in a sequentially-descending order

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

ARIA IDs are not unique

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

Best Practices

shop.ordnancesurvey.co.uk best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

shop.ordnancesurvey.co.uk SEO score

86

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Shop.ordnancesurvey.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Shop.ordnancesurvey.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

shop.ordnancesurvey.co.uk

Open Graph description is not detected on the main page of Shop Ordnance Survey. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: