Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

ebmarketing.penton.com

ebmarketing.penton.com

Page Load Speed

4.6 sec in total

First Response

789 ms

Resources Loaded

3.5 sec

Page Rendered

337 ms

ebmarketing.penton.com screenshot

About Website

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Key Findings

We analyzed Ebmarketing.penton.com page load time and found that the first response time was 789 ms and then it took 3.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

ebmarketing.penton.com performance score

0

Network Requests Diagram

ebmarketing.penton.com

789 ms

wp-emoji-release.min.js

163 ms

css-front.css

84 ms

easy-modal-site.css

85 ms

layerslider.css

164 ms

Our browser made a total of 125 requests to load all elements on the main page. We found that 62% of them (78 requests) were addressed to the original Ebmarketing.penton.com, 15% (19 requests) were made to Pbs.twimg.com and 5% (6 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (1.3 sec) belongs to the original domain Ebmarketing.penton.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.7 MB (34%)

Content Size

4.8 MB

After Optimization

3.1 MB

In fact, the total size of Ebmarketing.penton.com main page is 4.8 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 55% of websites need less resources to load. Images take 2.8 MB which makes up the majority of the site volume.

HTML Optimization

-80%

Potential reduce by 61.4 kB

  • Original 76.8 kB
  • After minification 75.6 kB
  • After compression 15.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 61.4 kB or 80% of the original size.

Image Optimization

-1%

Potential reduce by 35.1 kB

  • Original 2.8 MB
  • After minification 2.7 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Ebmarketing Penton images are well optimized though.

JavaScript Optimization

-74%

Potential reduce by 732.3 kB

  • Original 989.1 kB
  • After minification 750.4 kB
  • After compression 256.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 732.3 kB or 74% of the original size.

CSS Optimization

-87%

Potential reduce by 824.0 kB

  • Original 950.7 kB
  • After minification 801.9 kB
  • After compression 126.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Ebmarketing.penton.com needs all CSS files to be minified and compressed as it can save up to 824.0 kB or 87% of the original size.

Requests Breakdown

Number of requests can be reduced by 57 (48%)

Requests Now

118

After Optimization

61

The browser has sent 118 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Ebmarketing Penton. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 34 to 1 for JavaScripts and from 25 to 1 for CSS and as a result speed up the page load time.

SEO Factors

ebmarketing.penton.com SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Ebmarketing.penton.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Ebmarketing.penton.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Ebmarketing Penton. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: