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pioneeradspecialties.com screenshot

Report Summary

  • 13

    Performance

    Renders faster than
    25% of other websites

  • 73

    Accessibility

    Visual factors better than
    that of 38% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

pioneeradspecialties.com

Pioneer Specialties | Promotional Products & Apparel: Home

Page Load Speed

9.1 sec in total

First Response

1.5 sec

Resources Loaded

5.8 sec

Page Rendered

1.8 sec

pioneeradspecialties.com screenshot

About Website

Click here to check amazing Pioneer Ad Specialties content. Otherwise, check out these important facts you probably never knew about pioneeradspecialties.com

Pioneer Specialties is a promotional products and advertising specialties distributor located in Brunswick County, just outside of Wilmington, North Carolina. We work with meeting planners, associatio...

Visit pioneeradspecialties.com

Key Findings

We analyzed Pioneeradspecialties.com page load time and found that the first response time was 1.5 sec and then it took 7.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 85% of websites can load faster.

Performance Metrics

pioneeradspecialties.com performance score

13

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value15.1 s

0/100

10%

LCP (Largest Contentful Paint)

Value23.2 s

0/100

25%

SI (Speed Index)

Value23.2 s

0/100

10%

TBT (Total Blocking Time)

Value2,600 ms

4/100

30%

CLS (Cumulative Layout Shift)

Value0.151

76/100

15%

TTI (Time to Interactive)

Value36.0 s

0/100

10%

Network Requests Diagram

www.pioneerspecialties.promo

1492 ms

fbevents.js

34 ms

bootstrap.min.css

686 ms

css

63 ms

owl.carousel.min.css

817 ms

Our browser made a total of 99 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Pioneeradspecialties.com, 6% (6 requests) were made to Youtube.com and 2% (2 requests) were made to Fonts.googleapis.com. The less responsive or slowest element that took the longest time to load (1.8 sec) relates to the external source Pioneerspecialties.promo.

Page Optimization Overview & Recommendations

Page size can be reduced by 294.0 kB (14%)

Content Size

2.1 MB

After Optimization

1.8 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Pioneeradspecialties.com main page is 2.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 1.4 MB which makes up the majority of the site volume.

HTML Optimization

-82%

Potential reduce by 71.9 kB

  • Original 87.5 kB
  • After minification 80.4 kB
  • After compression 15.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 71.9 kB or 82% of the original size.

Image Optimization

-6%

Potential reduce by 79.8 kB

  • Original 1.4 MB
  • After minification 1.3 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Pioneer Ad Specialties images are well optimized though.

JavaScript Optimization

-18%

Potential reduce by 66.8 kB

  • Original 373.0 kB
  • After minification 372.8 kB
  • After compression 306.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 66.8 kB or 18% of the original size.

CSS Optimization

-27%

Potential reduce by 75.5 kB

  • Original 281.6 kB
  • After minification 281.6 kB
  • After compression 206.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Pioneeradspecialties.com needs all CSS files to be minified and compressed as it can save up to 75.5 kB or 27% of the original size.

Requests Breakdown

Number of requests can be reduced by 36 (42%)

Requests Now

86

After Optimization

50

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 86 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Pioneer Ad Specialties. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 26 to 1 for JavaScripts and from 12 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.pioneerspecialties.promo

www.pioneerspecialties.promo

1492 ms

fbevents.js

fbevents.js

34 ms

bootstrap.min.css

bootstrap.min.css

686 ms

css

css

63 ms

owl.carousel.min.css

owl.carousel.min.css

817 ms

flexslider.css

flexslider.css

933 ms

all.min.css

all.min.css

1169 ms

slick.css

slick.css

936 ms

lightbox.css

lightbox.css

934 ms

yamm.css

yamm.css

934 ms

StyleSheet

StyleSheet

1057 ms

Pic

Pic

1003 ms

369829050

369829050

235 ms

sWD0GHv1dKU

sWD0GHv1dKU

174 ms

Utils.js

Utils.js

995 ms

Pic

Pic

1577 ms

LinkPic

LinkPic

1520 ms

LinkPic

LinkPic

1479 ms

LinkPic

LinkPic

1390 ms

LinkPic

LinkPic

1385 ms

LinkPic

LinkPic

1573 ms

QPic

QPic

1490 ms

QPic

QPic

1502 ms

QPic

QPic

1534 ms

QPic

QPic

1543 ms

QPic

QPic

1572 ms

QPic

QPic

1576 ms

QPic

QPic

1590 ms

QPic

QPic

1598 ms

QPic

QPic

1623 ms

QPic

QPic

1624 ms

QPic

QPic

1624 ms

QPic

QPic

1631 ms

QPic

QPic

1643 ms

QPic

QPic

1651 ms

QPic

QPic

1701 ms

QPic

QPic

1675 ms

QPic

QPic

1752 ms

QPic

QPic

1750 ms

QPic

QPic

1761 ms

www-player.css

www-player.css

8 ms

www-embed-player.js

www-embed-player.js

28 ms

base.js

base.js

61 ms

js

js

346 ms

highslide.css

highslide.css

1613 ms

826882879-70ff9e2c3915e50be67b3b30926f28c9de62a64c865a65f31029a63b8735f877-d

826882879-70ff9e2c3915e50be67b3b30926f28c9de62a64c865a65f31029a63b8735f877-d

632 ms

ad_status.js

ad_status.js

165 ms

W2saUlCHPrwfSQolgK98GwwZfS-SgvEgijguMBUFd3Y.js

W2saUlCHPrwfSQolgK98GwwZfS-SgvEgijguMBUFd3Y.js

107 ms

embed.js

embed.js

36 ms

id

id

13 ms

Create

Create

109 ms

jquery.min.js

jquery.min.js

1106 ms

GenerateIT

GenerateIT

20 ms

migrate-3.1.0.js

migrate-3.1.0.js

1096 ms

bootstrap.min.js

bootstrap.min.js

998 ms

slick.min.js

slick.min.js

994 ms

hoverIntent.min.js

hoverIntent.min.js

993 ms

superfish.min.js

superfish.min.js

999 ms

jquery.validate.min.js

jquery.validate.min.js

1680 ms

lightbox.js

lightbox.js

976 ms

css

css

15 ms

jquery.flexslider-min.js

jquery.flexslider-min.js

918 ms

iframeResizer.min.js

iframeResizer.min.js

730 ms

font

font

35 ms

IFrameUtils.js

IFrameUtils.js

586 ms

jquery.backstretch.min.js

jquery.backstretch.min.js

581 ms

owl.carousel.min.js

owl.carousel.min.js

526 ms

scripts.js

scripts.js

516 ms

highslide-full.packed.js

highslide-full.packed.js

504 ms

highslide.config.js

highslide.config.js

488 ms

fa-solid-900.ttf

fa-solid-900.ttf

1010 ms

fa-regular-400.ttf

fa-regular-400.ttf

1203 ms

fa-light-300.ttf

fa-light-300.ttf

930 ms

fa-thin-100.ttf

fa-thin-100.ttf

1060 ms

fa-brands-400.ttf

fa-brands-400.ttf

514 ms

QPic

QPic

629 ms

QPic

QPic

719 ms

QPic

QPic

828 ms

QPic

QPic

872 ms

QPic

QPic

948 ms

SigStoreLogo

SigStoreLogo

937 ms

SigStoreLogo

SigStoreLogo

1114 ms

SigStoreLogo

SigStoreLogo

998 ms

WEBlogPic

WEBlogPic

1152 ms

QPic

QPic

1072 ms

Pic

Pic

1045 ms

Pic

Pic

1053 ms

Pic

Pic

1052 ms

close.png

close.png

1043 ms

loading.gif

loading.gif

969 ms

prev.png

prev.png

906 ms

next.png

next.png

921 ms

log_event

log_event

107 ms

js

js

45 ms

analytics.js

analytics.js

19 ms

collect

collect

31 ms

custom.png

custom.png

60 ms

zoomout.cur

zoomout.cur

64 ms

loader.white.gif

loader.white.gif

63 ms

Accessibility Review

pioneeradspecialties.com accessibility score

73

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

ARIA input fields do not have accessible names

High

Elements with an ARIA [role] that require children to contain a specific [role] are missing some or all of those required children.

High

ARIA IDs are not unique

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

Low

No form fields have multiple labels

High

<frame> or <iframe> elements do not have a title

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

pioneeradspecialties.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

pioneeradspecialties.com SEO score

86

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Pioneeradspecialties.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Pioneeradspecialties.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

pioneeradspecialties.com

Open Graph description is not detected on the main page of Pioneer Ad Specialties. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: