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pointit.com screenshot

Report Summary

  • 27

    Performance

    Renders faster than
    46% of other websites

  • 85

    Accessibility

    Visual factors better than
    that of 58% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 97

    SEO

    Google-friendlier than
    91% of websites

pointit.com

Seattle Digital Marketing Agency | Add3

Page Load Speed

3 sec in total

First Response

61 ms

Resources Loaded

2.3 sec

Page Rendered

644 ms

pointit.com screenshot

About Website

Click here to check amazing Pointit content for India. Otherwise, check out these important facts you probably never knew about pointit.com

Add3 is a digital marketing agency based in Seattle, WA specializing in PPC search marketing, search engine optimization (SEO), social media and display advertising. Connect with us for a custom audit...

Visit pointit.com

Key Findings

We analyzed Pointit.com page load time and found that the first response time was 61 ms and then it took 2.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 55% of websites can load faster.

Performance Metrics

pointit.com performance score

27

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.4 s

37/100

10%

LCP (Largest Contentful Paint)

Value13.2 s

0/100

25%

SI (Speed Index)

Value14.6 s

1/100

10%

TBT (Total Blocking Time)

Value1,120 ms

23/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value14.1 s

9/100

10%

Network Requests Diagram

pointit.com

61 ms

www.add3.com

1060 ms

gtm.js

65 ms

shortcode-min.css

89 ms

font-awesome.min.css

116 ms

Our browser made a total of 120 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Pointit.com, 85% (102 requests) were made to Add3.com and 3% (4 requests) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (1.1 sec) relates to the external source Add3.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 267.9 kB (16%)

Content Size

1.7 MB

After Optimization

1.4 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Pointit.com main page is 1.7 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 1.0 MB which makes up the majority of the site volume.

HTML Optimization

-86%

Potential reduce by 188.6 kB

  • Original 218.9 kB
  • After minification 218.9 kB
  • After compression 30.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 188.6 kB or 86% of the original size.

Image Optimization

-3%

Potential reduce by 25.7 kB

  • Original 1.0 MB
  • After minification 981.0 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Pointit images are well optimized though.

JavaScript Optimization

-17%

Potential reduce by 44.6 kB

  • Original 263.2 kB
  • After minification 263.2 kB
  • After compression 218.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 44.6 kB or 17% of the original size.

CSS Optimization

-6%

Potential reduce by 9.0 kB

  • Original 162.9 kB
  • After minification 162.9 kB
  • After compression 154.0 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Pointit.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 68 (60%)

Requests Now

113

After Optimization

45

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 113 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Pointit. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 35 to 1 for JavaScripts and from 35 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

pointit.com

pointit.com

61 ms

www.add3.com

www.add3.com

1060 ms

gtm.js

gtm.js

65 ms

shortcode-min.css

shortcode-min.css

89 ms

font-awesome.min.css

font-awesome.min.css

116 ms

style.css

style.css

118 ms

style.css

style.css

119 ms

theme.css

theme.css

118 ms

blog-layouts-module.css

blog-layouts-module.css

241 ms

css

css

35 ms

custom-jet-blocks.css

custom-jet-blocks.css

249 ms

jet-elements.css

jet-elements.css

250 ms

jet-elements-skin.css

jet-elements-skin.css

246 ms

elementor-icons.min.css

elementor-icons.min.css

259 ms

frontend-lite.min.css

frontend-lite.min.css

282 ms

swiper.min.css

swiper.min.css

267 ms

post-1.css

post-1.css

267 ms

animate.css

animate.css

272 ms

sliders.css

sliders.css

259 ms

icomoon.css

icomoon.css

259 ms

jquery.fancybox.css

jquery.fancybox.css

303 ms

sliders.css

sliders.css

347 ms

lae-frontend.css

lae-frontend.css

349 ms

lae-frontend.css

lae-frontend.css

347 ms

lae-blocks.css

lae-blocks.css

373 ms

lae-widgets.css

lae-widgets.css

380 ms

lae-widgets.css

lae-widgets.css

429 ms

frontend-lite.min.css

frontend-lite.min.css

422 ms

jet-tricks-frontend.css

jet-tricks-frontend.css

424 ms

post-730.css

post-730.css

460 ms

post-10192.css

post-10192.css

454 ms

post-10181.css

post-10181.css

388 ms

post-827.css

post-827.css

485 ms

fontawesome.min.css

fontawesome.min.css

500 ms

solid.min.css

solid.min.css

502 ms

brands.min.css

brands.min.css

504 ms

jquery.min.js

jquery.min.js

566 ms

jquery-migrate.min.js

jquery-migrate.min.js

469 ms

js

js

79 ms

js

js

52 ms

insight.min.js

insight.min.js

133 ms

analytics.js

analytics.js

20 ms

collect

collect

87 ms

collect

collect

47 ms

insight_tag_errors.gif

insight_tag_errors.gif

184 ms

ga-audiences

ga-audiences

74 ms

widget-icon-list.min.css

widget-icon-list.min.css

122 ms

widget-nav-menu.min.css

widget-nav-menu.min.css

133 ms

player-api-min.js

player-api-min.js

132 ms

theme-script.js

theme-script.js

386 ms

hoverIntent.min.js

hoverIntent.min.js

387 ms

jquery-numerator.min.js

jquery-numerator.min.js

388 ms

slick.min.js

slick.min.js

392 ms

jquery.smartmenus.min.js

jquery.smartmenus.min.js

387 ms

webpack-pro.runtime.min.js

webpack-pro.runtime.min.js

413 ms

webpack.runtime.min.js

webpack.runtime.min.js

388 ms

frontend-modules.min.js

frontend-modules.min.js

388 ms

wp-polyfill-inert.min.js

wp-polyfill-inert.min.js

412 ms

regenerator-runtime.min.js

regenerator-runtime.min.js

411 ms

wp-polyfill.min.js

wp-polyfill.min.js

390 ms

hooks.min.js

hooks.min.js

390 ms

i18n.min.js

i18n.min.js

410 ms

frontend.min.js

frontend.min.js

412 ms

waypoints.min.js

waypoints.min.js

410 ms

core.min.js

core.min.js

459 ms

frontend.min.js

frontend.min.js

461 ms

elements-handlers.min.js

elements-handlers.min.js

497 ms

jet-blocks.min.js

jet-blocks.min.js

449 ms

jet-elements.min.js

jet-elements.min.js

487 ms

popperjs.js

popperjs.js

477 ms

tippy-bundle.js

tippy-bundle.js

467 ms

jet-tricks-frontend.js

jet-tricks-frontend.js

405 ms

jquery.sticky.min.js

jquery.sticky.min.js

474 ms

js

js

199 ms

8xjpn614da

8xjpn614da

194 ms

Homepage-Masthead.jpg

Homepage-Masthead.jpg

215 ms

add3-logo.png

add3-logo.png

281 ms

Enhancing-Your-Message.png

Enhancing-Your-Message.png

281 ms

Refining-Brand-Personality.png

Refining-Brand-Personality.png

288 ms

Measuring-Impact.png

Measuring-Impact.png

303 ms

add3-rising-charts.jpeg

add3-rising-charts.jpeg

338 ms

Social_Orange.png

Social_Orange.png

299 ms

Search_Orange.png

Search_Orange.png

340 ms

Creative_Orange.png

Creative_Orange.png

348 ms

SEO_Orange.png

SEO_Orange.png

353 ms

SHOP_orange_2.png

SHOP_orange_2.png

381 ms

Programmatic_Orange.png

Programmatic_Orange.png

277 ms

that-doesnt-work-anymore-featured.png

that-doesnt-work-anymore-featured.png

346 ms

Add3-testi-hero.jpg

Add3-testi-hero.jpg

343 ms

cosmetics.png

cosmetics.png

322 ms

logo-6.png

logo-6.png

326 ms

COSTCO.png

COSTCO.png

350 ms

priverevaux_logo.jpg

priverevaux_logo.jpg

313 ms

logo1.png

logo1.png

407 ms

Multicare-logo.jpg

Multicare-logo.jpg

407 ms

collect

collect

54 ms

Avenir-Book.woff

Avenir-Book.woff

372 ms

Avenir-Black.otf

Avenir-Black.otf

417 ms

fa-solid-900.woff

fa-solid-900.woff

433 ms

eicons.woff

eicons.woff

467 ms

fa-brands-400.woff

fa-brands-400.woff

496 ms

FUJITSU-logo.jpg

FUJITSU-logo.jpg

466 ms

pagliacci-pizza-logo.jpg

pagliacci-pizza-logo.jpg

466 ms

clarity.js

clarity.js

40 ms

PEMCO-logo.jpg

PEMCO-logo.jpg

449 ms

collect

collect

90 ms

upcity_2022-q7afckw0fvrzuvur68bkl1gzay5w65v3m7f64e98s0.png

upcity_2022-q7afckw0fvrzuvur68bkl1gzay5w65v3m7f64e98s0.png

477 ms

Anthem-silver-winner-q7afckw0fvrzuvur68bkl1gzay5w65v3m7f64e98s0.png

Anthem-silver-winner-q7afckw0fvrzuvur68bkl1gzay5w65v3m7f64e98s0.png

476 ms

wa_seattle_digital-marketing-agencies-q7afckw0fvrzuvur68bkl1gzay5w65v3m7f64e98lc.webp

wa_seattle_digital-marketing-agencies-q7afckw0fvrzuvur68bkl1gzay5w65v3m7f64e98lc.webp

442 ms

upcity-marketplace-top-ad-agency-q7afckw0fvrzuvur68bkl1gzay5w65v3m7f64e98s0.png

upcity-marketplace-top-ad-agency-q7afckw0fvrzuvur68bkl1gzay5w65v3m7f64e98s0.png

441 ms

Ava-Award_2022-q7afckw0fvrzuvur68bkl1gzay5w65v3m7f64e98s0.png

Ava-Award_2022-q7afckw0fvrzuvur68bkl1gzay5w65v3m7f64e98s0.png

464 ms

MarCom-Award_2021-q7afckw0fvrzuvur68bkl1gzay5w65v3m7f64e98s0.png

MarCom-Award_2021-q7afckw0fvrzuvur68bkl1gzay5w65v3m7f64e98s0.png

488 ms

Landy-Award_2016-q7afckw0fvrzuvur68bkl1gzay5w65v3m7f64e98s0.png

Landy-Award_2016-q7afckw0fvrzuvur68bkl1gzay5w65v3m7f64e98s0.png

502 ms

US-Search-Award_2016-q7afckw0fvrzuvur68bkl1gzay5w65v3m7f64e98s0.png

US-Search-Award_2016-q7afckw0fvrzuvur68bkl1gzay5w65v3m7f64e98s0.png

490 ms

ga-audiences

ga-audiences

62 ms

Pulse-Awards_2016-q7afckw0fvrzuvur68bkl1gzay5w65v3m7f64e98s0.png

Pulse-Awards_2016-q7afckw0fvrzuvur68bkl1gzay5w65v3m7f64e98s0.png

421 ms

PSBJ_2015-q7afckw0fvrzuvur68bkl1gzay5w65v3m7f64e98s0.png

PSBJ_2015-q7afckw0fvrzuvur68bkl1gzay5w65v3m7f64e98s0.png

447 ms

Inc-5000_2015-q7afckw0fvrzuvur68bkl1gzay5w65v3m7f64e98s0.png

Inc-5000_2015-q7afckw0fvrzuvur68bkl1gzay5w65v3m7f64e98s0.png

432 ms

add3_branding_icon-150x150.png

add3_branding_icon-150x150.png

496 ms

c.gif

c.gif

7 ms

Accessibility Review

pointit.com accessibility score

85

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

button, link, and menuitem elements do not have accessible names.

High

Elements with an ARIA [role] that require children to contain a specific [role] are missing some or all of those required children.

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

pointit.com best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

pointit.com SEO score

97

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Pointit.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Pointit.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

pointit.com

Open Graph data is detected on the main page of Pointit. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: