Report Summary

  • 64

    Performance

    Renders faster than
    77% of other websites

  • 87

    Accessibility

    Visual factors better than
    that of 66% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 91

    SEO

    Google-friendlier than
    70% of websites

ppcstartup.co.uk

Pay Per Click Startup | PPC Startup. Digital Marketing Agency in Manchester

Page Load Speed

5.9 sec in total

First Response

1.1 sec

Resources Loaded

3.3 sec

Page Rendered

1.6 sec

ppcstartup.co.uk screenshot

About Website

Click here to check amazing PPC Startup content. Otherwise, check out these important facts you probably never knew about ppcstartup.co.uk

An expert digital marketing agency based in Manchester. We specialise in pay per click (PPC) advertising to help clients achieve more conversions and ROI.

Visit ppcstartup.co.uk

Key Findings

We analyzed Ppcstartup.co.uk page load time and found that the first response time was 1.1 sec and then it took 4.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.

Performance Metrics

ppcstartup.co.uk performance score

64

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.0 s

50/100

10%

LCP (Largest Contentful Paint)

Value4.0 s

49/100

25%

SI (Speed Index)

Value4.7 s

68/100

10%

TBT (Total Blocking Time)

Value370 ms

71/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value9.0 s

33/100

10%

Network Requests Diagram

ppcstartup.co.uk

1053 ms

css

38 ms

wp-emoji-release.min.js

126 ms

main.css

449 ms

jquery.js

300 ms

Our browser made a total of 51 requests to load all elements on the main page. We found that 76% of them (39 requests) were addressed to the original Ppcstartup.co.uk, 10% (5 requests) were made to Fonts.gstatic.com and 4% (2 requests) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (1.1 sec) belongs to the original domain Ppcstartup.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 222.2 kB (76%)

Content Size

294.1 kB

After Optimization

71.9 kB

In fact, the total size of Ppcstartup.co.uk main page is 294.1 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. CSS take 166.3 kB which makes up the majority of the site volume.

HTML Optimization

-75%

Potential reduce by 19.7 kB

  • Original 26.2 kB
  • After minification 23.5 kB
  • After compression 6.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 19.7 kB or 75% of the original size.

JavaScript Optimization

-62%

Potential reduce by 63.4 kB

  • Original 101.6 kB
  • After minification 99.4 kB
  • After compression 38.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 63.4 kB or 62% of the original size.

CSS Optimization

-84%

Potential reduce by 139.1 kB

  • Original 166.3 kB
  • After minification 165.1 kB
  • After compression 27.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Ppcstartup.co.uk needs all CSS files to be minified and compressed as it can save up to 139.1 kB or 84% of the original size.

Requests Breakdown

Number of requests can be reduced by 17 (39%)

Requests Now

44

After Optimization

27

The browser has sent 44 CSS, Javascripts, AJAX and image requests in order to completely render the main page of PPC Startup. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 11 to 1 for JavaScripts and as a result speed up the page load time.

Accessibility Review

ppcstartup.co.uk accessibility score

87

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

ARIA input fields do not have accessible names

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

Best Practices

ppcstartup.co.uk best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

ppcstartup.co.uk SEO score

91

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Ppcstartup.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Ppcstartup.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of PPC Startup. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: