Report Summary

  • 11

    Performance

    Renders faster than
    24% of other websites

  • 96

    Accessibility

    Visual factors better than
    that of 89% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 100

    SEO

    Google-friendlier than
    95% of websites

profashion.ru

PROfashion - информационно-аналитический сайт о fashion-индустрии: мода 2023, маркетинг, модный ритейл.

Page Load Speed

15.2 sec in total

First Response

967 ms

Resources Loaded

9.6 sec

Page Rendered

4.6 sec

profashion.ru screenshot

About Website

Welcome to profashion.ru homepage info - get ready to check PROfashion best content for Russia right away, or after learning these important things about profashion.ru

Мода 2023: PROfashion публикует интервью с владельцами ведущих сетей, новости моды 2023, советы специалистов по маркетингу, анализ тенденций предстоящих сезонов, кадровые перестановки, обзоры ведущих ...

Visit profashion.ru

Key Findings

We analyzed Profashion.ru page load time and found that the first response time was 967 ms and then it took 14.2 sec to load all DOM resources and completely render a web page. This is a poor result, as 90% of websites can load faster.

Performance Metrics

profashion.ru performance score

11

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.6 s

63/100

10%

LCP (Largest Contentful Paint)

Value7.1 s

5/100

25%

SI (Speed Index)

Value13.5 s

2/100

10%

TBT (Total Blocking Time)

Value10,060 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.487

17/100

15%

TTI (Time to Interactive)

Value16.2 s

6/100

10%

Network Requests Diagram

profashion.ru

967 ms

kernel_main.css

269 ms

kernel_socialservices.css

279 ms

page_5a13ac25a242f9f5a5b521cbe36a78b7.css

275 ms

template_582f7f03861b3c5066bc82aad991cf9d.css

411 ms

Our browser made a total of 193 requests to load all elements on the main page. We found that 79% of them (153 requests) were addressed to the original Profashion.ru, 8% (16 requests) were made to Fonts.gstatic.com and 3% (5 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (3.2 sec) belongs to the original domain Profashion.ru.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.8 MB (34%)

Content Size

5.3 MB

After Optimization

3.5 MB

In fact, the total size of Profashion.ru main page is 5.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 85% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 3.8 MB which makes up the majority of the site volume.

HTML Optimization

-82%

Potential reduce by 427.0 kB

  • Original 523.3 kB
  • After minification 485.7 kB
  • After compression 96.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 427.0 kB or 82% of the original size.

Image Optimization

-17%

Potential reduce by 629.7 kB

  • Original 3.8 MB
  • After minification 3.1 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, PROfashion needs image optimization as it can save up to 629.7 kB or 17% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-71%

Potential reduce by 579.5 kB

  • Original 819.9 kB
  • After minification 818.5 kB
  • After compression 240.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 579.5 kB or 71% of the original size.

CSS Optimization

-84%

Potential reduce by 172.2 kB

  • Original 204.1 kB
  • After minification 178.6 kB
  • After compression 31.9 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Profashion.ru needs all CSS files to be minified and compressed as it can save up to 172.2 kB or 84% of the original size.

Requests Breakdown

Number of requests can be reduced by 33 (19%)

Requests Now

174

After Optimization

141

The browser has sent 174 CSS, Javascripts, AJAX and image requests in order to completely render the main page of PROfashion. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 20 to 1 for JavaScripts and from 8 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

profashion.ru accessibility score

96

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

profashion.ru best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

profashion.ru SEO score

100

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    RU

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Profashion.ru can be misinterpreted by Google and other search engines. Our service has detected that Russian is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Profashion.ru main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of PROfashion. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: