Tools & Wizards About Us
purecremation.co.uk screenshot

Report Summary

  • 31

    Performance

    Renders faster than
    51% of other websites

  • 97

    Accessibility

    Visual factors better than
    that of 92% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

purecremation.co.uk

The Original, Pure and Simple | Pure Cremation™

Page Load Speed

4.7 sec in total

First Response

1.3 sec

Resources Loaded

3 sec

Page Rendered

448 ms

purecremation.co.uk screenshot

About Website

Click here to check amazing Pure Cremation content for United Kingdom. Otherwise, check out these important facts you probably never knew about purecremation.co.uk

Rest easy with Pure – whether you need to arrange a funeral now or want a free quote for Britain’s favourite funeral plan. Find out more here.

Visit purecremation.co.uk

Key Findings

We analyzed Purecremation.co.uk page load time and found that the first response time was 1.3 sec and then it took 3.4 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

purecremation.co.uk performance score

31

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.4 s

37/100

10%

LCP (Largest Contentful Paint)

Value4.8 s

30/100

25%

SI (Speed Index)

Value7.8 s

24/100

10%

TBT (Total Blocking Time)

Value2,120 ms

7/100

30%

CLS (Cumulative Layout Shift)

Value0.001

100/100

15%

TTI (Time to Interactive)

Value19.8 s

2/100

10%

Network Requests Diagram

www.purecremation.co.uk

1259 ms

main.min.css

131 ms

all.min.css

69 ms

theme-overrides.min.css

237 ms

css2

67 ms

Our browser made a total of 79 requests to load all elements on the main page. We found that 37% of them (29 requests) were addressed to the original Purecremation.co.uk, 19% (15 requests) were made to Fonts.gstatic.com and 10% (8 requests) were made to 143788463.fs1.hubspotusercontent-eu1.net. The less responsive or slowest element that took the longest time to load (1.3 sec) belongs to the original domain Purecremation.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 220.8 kB (6%)

Content Size

3.8 MB

After Optimization

3.6 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Purecremation.co.uk main page is 3.8 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 3.5 MB which makes up the majority of the site volume.

HTML Optimization

-85%

Potential reduce by 126.3 kB

  • Original 148.5 kB
  • After minification 139.3 kB
  • After compression 22.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 126.3 kB or 85% of the original size.

Image Optimization

-2%

Potential reduce by 56.1 kB

  • Original 3.5 MB
  • After minification 3.4 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Pure Cremation images are well optimized though.

JavaScript Optimization

-5%

Potential reduce by 7.7 kB

  • Original 168.5 kB
  • After minification 168.5 kB
  • After compression 160.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-58%

Potential reduce by 30.8 kB

  • Original 53.4 kB
  • After minification 28.8 kB
  • After compression 22.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Purecremation.co.uk needs all CSS files to be minified and compressed as it can save up to 30.8 kB or 58% of the original size.

Requests Breakdown

Number of requests can be reduced by 28 (53%)

Requests Now

53

After Optimization

25

  • Images
  • JavaScript
  • CSS

The browser has sent 53 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Pure Cremation. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 20 to 1 for JavaScripts and from 10 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.purecremation.co.uk

www.purecremation.co.uk

1259 ms

main.min.css

main.min.css

131 ms

all.min.css

all.min.css

69 ms

theme-overrides.min.css

theme-overrides.min.css

237 ms

css2

css2

67 ms

css2

css2

89 ms

child.css

child.css

352 ms

module_-35056501883_Video.min.css

module_-35056501883_Video.min.css

80 ms

module_98448370892_advanced-slider.min.css

module_98448370892_advanced-slider.min.css

339 ms

swiper-bundle.css

swiper-bundle.css

77 ms

module_99111742429_accordion.min.css

module_99111742429_accordion.min.css

340 ms

js

js

111 ms

current.js

current.js

336 ms

embed.js

embed.js

65 ms

jquery-3.7.0.js

jquery-3.7.0.js

63 ms

child.min.js

child.min.js

333 ms

aos.min.js

aos.min.js

492 ms

project.js

project.js

491 ms

web-interactives-embed.js

web-interactives-embed.js

491 ms

module_-35056501883_Video.min.js

module_-35056501883_Video.min.js

75 ms

loader.js

loader.js

73 ms

swiper-bundle.js

swiper-bundle.js

65 ms

parallax.min.js

parallax.min.js

491 ms

main.min.js

main.min.js

489 ms

143788463.js

143788463.js

610 ms

index.js

index.js

489 ms

fs.js

fs.js

649 ms

0dfc6d31-2c13-4f5c-b622-b73bb20f92cd.png

0dfc6d31-2c13-4f5c-b622-b73bb20f92cd.png

486 ms

interactive-111759669947.png

interactive-111759669947.png

488 ms

interactive-111759669951.png

interactive-111759669951.png

488 ms

e8fc6e5c-71b4-4607-bd9a-d91887958b8f.png

e8fc6e5c-71b4-4607-bd9a-d91887958b8f.png

487 ms

interactive-111761974255.png

interactive-111761974255.png

498 ms

interactive-111761655490.png

interactive-111761655490.png

502 ms

interactive-111761974243.png

interactive-111761974243.png

594 ms

interactive-111761655505.png

interactive-111761655505.png

593 ms

Pure%20Cremation%20logo_RGB_SVG.svg

Pure%20Cremation%20logo_RGB_SVG.svg

138 ms

Home%20page_header%20image_v2.png

Home%20page_header%20image_v2.png

596 ms

home_page_header_mobile.png

home_page_header_mobile.png

500 ms

MicrosoftTeams-image%20(26)%20(1).png

MicrosoftTeams-image%20(26)%20(1).png

512 ms

MicrosoftTeams-image%20(25)%20(1).png

MicrosoftTeams-image%20(25)%20(1).png

666 ms

MicrosoftTeams-image%20(24)%20(1).png

MicrosoftTeams-image%20(24)%20(1).png

518 ms

Employee.png

Employee.png

469 ms

carbon-neutral.png

carbon-neutral.png

570 ms

FSCS_Logo_Stacked_Purple_2.png

FSCS_Logo_Stacked_Purple_2.png

599 ms

facebook%20(1).png

facebook%20(1).png

617 ms

youtube%20(1).png

youtube%20(1).png

613 ms

instagram%20(1).png

instagram%20(1).png

674 ms

linkedin%20(1).png

linkedin%20(1).png

696 ms

youtube%20(2).png

youtube%20(2).png

700 ms

regular.woff

regular.woff

726 ms

1Ptxg8zYS_SKggPN4iEgvnHyvveLxVvaooCP.ttf

1Ptxg8zYS_SKggPN4iEgvnHyvveLxVvaooCP.ttf

85 ms

1Ptxg8zYS_SKggPN4iEgvnHyvveLxVvoooCP.ttf

1Ptxg8zYS_SKggPN4iEgvnHyvveLxVvoooCP.ttf

202 ms

1Ptxg8zYS_SKggPN4iEgvnHyvveLxVuEooCP.ttf

1Ptxg8zYS_SKggPN4iEgvnHyvveLxVuEooCP.ttf

234 ms

1Ptxg8zYS_SKggPN4iEgvnHyvveLxVtaooCP.ttf

1Ptxg8zYS_SKggPN4iEgvnHyvveLxVtaooCP.ttf

251 ms

1Ptxg8zYS_SKggPN4iEgvnHyvveLxVvao4CP.ttf

1Ptxg8zYS_SKggPN4iEgvnHyvveLxVvao4CP.ttf

251 ms

1Ptxg8zYS_SKggPN4iEgvnHyvveLxVsEpYCP.ttf

1Ptxg8zYS_SKggPN4iEgvnHyvveLxVsEpYCP.ttf

251 ms

700.woff

700.woff

757 ms

1Ptxg8zYS_SKggPN4iEgvnHyvveLxVs9pYCP.ttf

1Ptxg8zYS_SKggPN4iEgvnHyvveLxVs9pYCP.ttf

251 ms

1Ptxg8zYS_SKggPN4iEgvnHyvveLxVtapYCP.ttf

1Ptxg8zYS_SKggPN4iEgvnHyvveLxVtapYCP.ttf

252 ms

1Ptxg8zYS_SKggPN4iEgvnHyvveLxVtzpYCP.ttf

1Ptxg8zYS_SKggPN4iEgvnHyvveLxVtzpYCP.ttf

254 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsg-1y4n.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsg-1y4n.ttf

253 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgshZ1y4n.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgshZ1y4n.ttf

288 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsgH1y4n.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsgH1y4n.ttf

254 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjr0C4n.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjr0C4n.ttf

254 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0C4n.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0C4n.ttf

253 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsiH0C4n.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsiH0C4n.ttf

288 ms

dw.svg

dw.svg

557 ms

pro-fa-light-300-12.ttf

pro-fa-light-300-12.ttf

673 ms

pro-fa-thin-100-4.ttf

pro-fa-thin-100-4.ttf

766 ms

pro-fa-regular-400-22.ttf

pro-fa-regular-400-22.ttf

875 ms

pro-fa-regular-400-14.ttf

pro-fa-regular-400-14.ttf

892 ms

pro-fa-regular-400-0.ttf

pro-fa-regular-400-0.ttf

917 ms

pro-fa-solid-900-13.ttf

pro-fa-solid-900-13.ttf

918 ms

pro-fa-solid-900-12.ttf

pro-fa-solid-900-12.ttf

980 ms

PAJJhLM6sSoWKfWCAAwDAjgbRAAB42mNgYGBkAIIbCZo5IPrmUn0hGA0AO8EFTQAA

PAJJhLM6sSoWKfWCAAwDAjgbRAAB42mNgYGBkAIIbCZo5IPrmUn0hGA0AO8EFTQAA

69 ms

banner.js

banner.js

496 ms

143788463.js

143788463.js

453 ms

collectedforms.js

collectedforms.js

481 ms

fb.js

fb.js

439 ms

Accessibility Review

purecremation.co.uk accessibility score

97

Accessibility Issues

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

[id] attributes on active, focusable elements are not unique

High

Heading elements are not in a sequentially-descending order

Best Practices

purecremation.co.uk best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

purecremation.co.uk SEO score

86

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Purecremation.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Purecremation.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

purecremation.co.uk

Open Graph data is detected on the main page of Pure Cremation. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: