Tools & Wizards About Us
pureflowers.com.au screenshot

Report Summary

  • 49

    Performance

    Renders faster than
    67% of other websites

  • 73

    Accessibility

    Visual factors better than
    that of 38% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 89

    SEO

    Google-friendlier than
    66% of websites

pureflowers.com.au

Lane Cove Florist | Beautiful Fresh Flowers | Pure Flowers

Page Load Speed

12.4 sec in total

First Response

1.6 sec

Resources Loaded

8 sec

Page Rendered

2.8 sec

pureflowers.com.au screenshot

About Website

Click here to check amazing Pure Flowers content. Otherwise, check out these important facts you probably never knew about pureflowers.com.au

Pure Flowers designs gorgeous bouquets & florals for every occasion. Located in Lane Cove, Sydney we deliver the best flowers created by our flower-loving team

Visit pureflowers.com.au

Key Findings

We analyzed Pureflowers.com.au page load time and found that the first response time was 1.6 sec and then it took 10.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 90% of websites can load faster.

Performance Metrics

pureflowers.com.au performance score

49

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.0 s

10/100

10%

LCP (Largest Contentful Paint)

Value12.3 s

0/100

25%

SI (Speed Index)

Value7.5 s

26/100

10%

TBT (Total Blocking Time)

Value110 ms

98/100

30%

CLS (Cumulative Layout Shift)

Value0.198

62/100

15%

TTI (Time to Interactive)

Value5.9 s

66/100

10%

Network Requests Diagram

pureflowers.com.au

1586 ms

js

81 ms

bootstrap.css

1278 ms

screen.css

657 ms

styleone.css

443 ms

Our browser made a total of 44 requests to load all elements on the main page. We found that 61% of them (27 requests) were addressed to the original Pureflowers.com.au, 27% (12 requests) were made to Scontent-syd2-1.cdninstagram.com and 5% (2 requests) were made to Ajax.googleapis.com. The less responsive or slowest element that took the longest time to load (4.3 sec) relates to the external source Scontent-syd2-1.cdninstagram.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 402.2 kB (10%)

Content Size

4.1 MB

After Optimization

3.7 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Pureflowers.com.au main page is 4.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 35% of websites need less resources to load. Images take 3.6 MB which makes up the majority of the site volume.

HTML Optimization

-81%

Potential reduce by 67.6 kB

  • Original 83.7 kB
  • After minification 76.7 kB
  • After compression 16.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 67.6 kB or 81% of the original size.

Image Optimization

-3%

Potential reduce by 94.2 kB

  • Original 3.6 MB
  • After minification 3.5 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Pure Flowers images are well optimized though.

JavaScript Optimization

-33%

Potential reduce by 61.8 kB

  • Original 185.5 kB
  • After minification 185.5 kB
  • After compression 123.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 61.8 kB or 33% of the original size.

CSS Optimization

-85%

Potential reduce by 178.6 kB

  • Original 209.2 kB
  • After minification 183.9 kB
  • After compression 30.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Pureflowers.com.au needs all CSS files to be minified and compressed as it can save up to 178.6 kB or 85% of the original size.

Requests Breakdown

Number of requests can be reduced by 19 (45%)

Requests Now

42

After Optimization

23

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 42 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Pure Flowers. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 9 to 1 for JavaScripts and from 5 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

pureflowers.com.au

pureflowers.com.au

1586 ms

js

js

81 ms

bootstrap.css

bootstrap.css

1278 ms

screen.css

screen.css

657 ms

styleone.css

styleone.css

443 ms

checkout.css

checkout.css

444 ms

jquery.min.js

jquery.min.js

31 ms

jquery-ui.min.js

jquery-ui.min.js

38 ms

1e63296a66.js

1e63296a66.js

91 ms

masonry.pkgd.min.js

masonry.pkgd.min.js

44 ms

bootstrap.min.js

bootstrap.min.js

222 ms

respond.min.js

respond.min.js

292 ms

jquery.validate.js

jquery.validate.js

291 ms

cart.min.js

cart.min.js

639 ms

logo-pureflowers.png

logo-pureflowers.png

224 ms

pureflowers-home-banner.jpg

pureflowers-home-banner.jpg

1521 ms

quality.png

quality.png

221 ms

box.png

box.png

227 ms

flower.png

flower.png

442 ms

r57pp0vogt.jpg

r57pp0vogt.jpg

641 ms

pzlfjjq8kj.jpg

pzlfjjq8kj.jpg

865 ms

h15zzar9dd.jpg

h15zzar9dd.jpg

652 ms

83iiianwge.jpg

83iiianwge.jpg

930 ms

6a4w7zipjj.jpg

6a4w7zipjj.jpg

886 ms

jfnlq8fd2m.jpg

jfnlq8fd2m.jpg

859 ms

zl9zlm45qg.jpg

zl9zlm45qg.jpg

1082 ms

l8p16cra4r.jpg

l8p16cra4r.jpg

1076 ms

main-content-banner.jpg

main-content-banner.jpg

1305 ms

WorkSans-VariableFont_wght.ttf

WorkSans-VariableFont_wght.ttf

1484 ms

instagram.txt

instagram.txt

1038 ms

googlereviews.txt

googlereviews.txt

1174 ms

461328061_1043810960370099_4250465899113956739_n.jpg

461328061_1043810960370099_4250465899113956739_n.jpg

2290 ms

461166751_1062526821733275_4603702207173444478_n.jpg

461166751_1062526821733275_4603702207173444478_n.jpg

2719 ms

459447148_1340343764018028_2976650978359380850_n.jpg

459447148_1340343764018028_2976650978359380850_n.jpg

3486 ms

458526264_1464791874170946_462609662221600690_n.jpg

458526264_1464791874170946_462609662221600690_n.jpg

3279 ms

458181227_1704109897040538_1440439580407288751_n.jpg

458181227_1704109897040538_1440439580407288751_n.jpg

3461 ms

458278505_868593608134397_1553668250490895689_n.jpg

458278505_868593608134397_1553668250490895689_n.jpg

3539 ms

457145423_1588796215388609_826226089995954040_n.jpg

457145423_1588796215388609_826226089995954040_n.jpg

3604 ms

456706827_412608468062456_11266730393085421_n.jpg

456706827_412608468062456_11266730393085421_n.jpg

3718 ms

457564291_1259424175224302_2155233292650061989_n.jpg

457564291_1259424175224302_2155233292650061989_n.jpg

3860 ms

457041381_836204558639069_9215020388327399656_n.jpg

457041381_836204558639069_9215020388327399656_n.jpg

4266 ms

454331096_1867811476964547_7513083265491746772_n.jpg

454331096_1867811476964547_7513083265491746772_n.jpg

3995 ms

454026713_801218532191514_1175156280271285769_n.jpg

454026713_801218532191514_1175156280271285769_n.jpg

3998 ms

printcss.css

printcss.css

220 ms

Accessibility Review

pureflowers.com.au accessibility score

73

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

pureflowers.com.au best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

pureflowers.com.au SEO score

89

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Pureflowers.com.au can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Pureflowers.com.au main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

pureflowers.com.au

Open Graph data is detected on the main page of Pure Flowers. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: