Tools & Wizards About Us
riflesdirect.com screenshot

Report Summary

  • 42

    Performance

    Renders faster than
    61% of other websites

  • 94

    Accessibility

    Visual factors better than
    that of 83% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 92

    SEO

    Google-friendlier than
    74% of websites

riflesdirect.com

The Rifles Regiment | Official Store | Rifles Direct

Page Load Speed

3.8 sec in total

First Response

422 ms

Resources Loaded

2.6 sec

Page Rendered

775 ms

riflesdirect.com screenshot

About Website

Visit riflesdirect.com now to see the best up-to-date Rifles Direct content for United Kingdom and also check out these interesting facts you probably never knew about riflesdirect.com

The Rifles Regiment Official Store for The Rifles uniform, Rifles clothing, Rifles Berets, RIFLES Gifts and much more. Next Day Delivery Available. Profit share from Rifles Direct returns to the Regim...

Visit riflesdirect.com

Key Findings

We analyzed Riflesdirect.com page load time and found that the first response time was 422 ms and then it took 3.4 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

riflesdirect.com performance score

42

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.4 s

69/100

10%

LCP (Largest Contentful Paint)

Value12.4 s

0/100

25%

SI (Speed Index)

Value5.8 s

50/100

10%

TBT (Total Blocking Time)

Value650 ms

46/100

30%

CLS (Cumulative Layout Shift)

Value0.011

100/100

15%

TTI (Time to Interactive)

Value12.1 s

16/100

10%

Network Requests Diagram

riflesdirect.com

422 ms

js

148 ms

styles.css

23 ms

preloads.js

248 ms

features-1c0b396bd4d054b94abae1eb6a1bd6ba47beb35525c57a217c77a862ff06d83f.js

197 ms

Our browser made a total of 37 requests to load all elements on the main page. We found that 73% of them (27 requests) were addressed to the original Riflesdirect.com, 5% (2 requests) were made to Cdn.codeblackbelt.com and 5% (2 requests) were made to Cdn-zeptoapps.com. The less responsive or slowest element that took the longest time to load (1.8 sec) belongs to the original domain Riflesdirect.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 265.9 kB (7%)

Content Size

3.6 MB

After Optimization

3.3 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Riflesdirect.com main page is 3.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. Images take 3.0 MB which makes up the majority of the site volume.

HTML Optimization

-81%

Potential reduce by 127.3 kB

  • Original 158.0 kB
  • After minification 140.7 kB
  • After compression 30.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 17.4 kB, which is 11% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 127.3 kB or 81% of the original size.

Image Optimization

-4%

Potential reduce by 117.7 kB

  • Original 3.0 MB
  • After minification 2.9 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Rifles Direct images are well optimized though.

JavaScript Optimization

-6%

Potential reduce by 20.9 kB

  • Original 370.3 kB
  • After minification 370.3 kB
  • After compression 349.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 74 B

  • Original 36.3 kB
  • After minification 36.3 kB
  • After compression 36.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Riflesdirect.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 16 (76%)

Requests Now

21

After Optimization

5

  • Images
  • JavaScript
  • CSS

The browser has sent 21 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Rifles Direct. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 17 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

riflesdirect.com

riflesdirect.com

422 ms

js

js

148 ms

styles.css

styles.css

23 ms

preloads.js

preloads.js

248 ms

features-1c0b396bd4d054b94abae1eb6a1bd6ba47beb35525c57a217c77a862ff06d83f.js

features-1c0b396bd4d054b94abae1eb6a1bd6ba47beb35525c57a217c77a862ff06d83f.js

197 ms

shopify-perf-kit-1.0.0.min.js

shopify-perf-kit-1.0.0.min.js

68 ms

main.min.js

main.min.js

50 ms

vendor.js

vendor.js

35 ms

snippet.js

snippet.js

50 ms

styles.css

styles.css

59 ms

storefront-80e528be853eac23af2454534897ca9536b1d3d04aa043b042f34879a3c111c8.js

storefront-80e528be853eac23af2454534897ca9536b1d3d04aa043b042f34879a3c111c8.js

45 ms

theme.js

theme.js

45 ms

vendor.js

vendor.js

107 ms

main.min.js

main.min.js

147 ms

load_feature-9f951eb7d8d53973c719de211f807d63af81c644e5b9a6ae72661ac408d472f6.js

load_feature-9f951eb7d8d53973c719de211f807d63af81c644e5b9a6ae72661ac408d472f6.js

114 ms

pplr_common.js

pplr_common.js

108 ms

trekkie.storefront.d9a2901985070af52757469f28b0cd483872a169.min.js

trekkie.storefront.d9a2901985070af52757469f28b0cd483872a169.min.js

105 ms

shop_events_listener-61fa9e0a912c675e178777d2b27f6cbd482f8912a6b0aa31fa3515985a8cd626.js

shop_events_listener-61fa9e0a912c675e178777d2b27f6cbd482f8912a6b0aa31fa3515985a8cd626.js

105 ms

shopify-boomerang-1.0.0.min.js

shopify-boomerang-1.0.0.min.js

105 ms

Lift_like_the_rifles_4_870x.png

Lift_like_the_rifles_4_870x.png

110 ms

basiccommercial_n7.4e66c0895d465cee42ac67c5439d380b23021fbd.woff

basiccommercial_n7.4e66c0895d465cee42ac67c5439d380b23021fbd.woff

105 ms

basiccommercial_n8.555070af4b6a9f06919c9ff7c07598379fc5ad05.woff

basiccommercial_n8.555070af4b6a9f06919c9ff7c07598379fc5ad05.woff

103 ms

itcstonehumanist_n6.08239580feacd351ac9fdaa15383fe3067e393c8.woff

itcstonehumanist_n6.08239580feacd351ac9fdaa15383fe3067e393c8.woff

103 ms

shop_events_listener-61fa9e0a912c675e178777d2b27f6cbd482f8912a6b0aa31fa3515985a8cd626.js

shop_events_listener-61fa9e0a912c675e178777d2b27f6cbd482f8912a6b0aa31fa3515985a8cd626.js

74 ms

trekkie.storefront.d9a2901985070af52757469f28b0cd483872a169.min.js

trekkie.storefront.d9a2901985070af52757469f28b0cd483872a169.min.js

73 ms

features-1c0b396bd4d054b94abae1eb6a1bd6ba47beb35525c57a217c77a862ff06d83f.js

features-1c0b396bd4d054b94abae1eb6a1bd6ba47beb35525c57a217c77a862ff06d83f.js

73 ms

pplr_common.js

pplr_common.js

79 ms

Lift_like_the_rifles_4_870x.png

Lift_like_the_rifles_4_870x.png

81 ms

robotocondensed_i7.06cb4516964ff08b914525b41601e86f4330c9c3.woff

robotocondensed_i7.06cb4516964ff08b914525b41601e86f4330c9c3.woff

60 ms

Frames_for_why_use_us_2048_x_1024_px.png

Frames_for_why_use_us_2048_x_1024_px.png

9 ms

Frames_for_why_use_us_2048_x_1024_px.png

Frames_for_why_use_us_2048_x_1024_px.png

1757 ms

CPSA_Shotgun_Skills_Modules_1-2_1728x.jpg

CPSA_Shotgun_Skills_Modules_1-2_1728x.jpg

11 ms

CPSA_Shotgun_Skills_Modules_1-2_1728x.jpg

CPSA_Shotgun_Skills_Modules_1-2_1728x.jpg

1341 ms

swym-notepad-compat-v2-shopify.js

swym-notepad-compat-v2-shopify.js

120 ms

shopify.js

shopify.js

61 ms

zendesk-embeddable.js

zendesk-embeddable.js

32 ms

launcher-v2.js

launcher-v2.js

17 ms

Accessibility Review

riflesdirect.com accessibility score

94

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

ARIA input fields do not have accessible names

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

riflesdirect.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

High

Issues were logged in the Issues panel in Chrome Devtools

SEO Factors

riflesdirect.com SEO score

92

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Riflesdirect.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Riflesdirect.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

riflesdirect.com

Open Graph data is detected on the main page of Rifles Direct. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: