Report Summary

  • 56

    Performance

    Renders faster than
    72% of other websites

  • 92

    Accessibility

    Visual factors better than
    that of 79% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 93

    SEO

    Google-friendlier than
    83% of websites

thefashiondigital.com

The Fashion Digital | Social Media, Copywriting & Design Agency

Page Load Speed

5.4 sec in total

First Response

2 sec

Resources Loaded

3.3 sec

Page Rendered

55 ms

thefashiondigital.com screenshot

About Website

Click here to check amazing The Fashion Digital content. Otherwise, check out these important facts you probably never knew about thefashiondigital.com

The Fashion Digital is a fashion social media and content agency, specialising in social media, design and copywriting for luxury brands.

Visit thefashiondigital.com

Key Findings

We analyzed Thefashiondigital.com page load time and found that the first response time was 2 sec and then it took 3.4 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

thefashiondigital.com performance score

56

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.9 s

54/100

10%

LCP (Largest Contentful Paint)

Value4.2 s

43/100

25%

SI (Speed Index)

Value2.9 s

95/100

10%

TBT (Total Blocking Time)

Value190 ms

90/100

30%

CLS (Cumulative Layout Shift)

Value0.861

4/100

15%

TTI (Time to Interactive)

Value10.7 s

23/100

10%

Network Requests Diagram

www.thefashiondigital.com

1969 ms

minified.js

28 ms

focus-within-polyfill.js

27 ms

polyfill.min.js

25 ms

2d54a6_a92e8be4cacf49deb7e8a4d2c7c1aea7~mv2.png

62 ms

Our browser made a total of 51 requests to load all elements on the main page. We found that 2% of them (1 request) were addressed to the original Thefashiondigital.com, 45% (23 requests) were made to Static.wixstatic.com and 24% (12 requests) were made to Static.parastorage.com. The less responsive or slowest element that took the longest time to load (2 sec) belongs to the original domain Thefashiondigital.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 675.4 kB (55%)

Content Size

1.2 MB

After Optimization

548.9 kB

In fact, the total size of Thefashiondigital.com main page is 1.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 30% of websites need less resources to load. HTML takes 764.7 kB which makes up the majority of the site volume.

HTML Optimization

-78%

Potential reduce by 593.7 kB

  • Original 764.7 kB
  • After minification 762.9 kB
  • After compression 171.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 593.7 kB or 78% of the original size.

Image Optimization

-20%

Potential reduce by 33.6 kB

  • Original 166.7 kB
  • After minification 133.1 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, The Fashion Digital needs image optimization as it can save up to 33.6 kB or 20% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-16%

Potential reduce by 48.1 kB

  • Original 292.8 kB
  • After minification 292.8 kB
  • After compression 244.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 48.1 kB or 16% of the original size.

Requests Breakdown

Number of requests can be reduced by 10 (28%)

Requests Now

36

After Optimization

26

The browser has sent 36 CSS, Javascripts, AJAX and image requests in order to completely render the main page of The Fashion Digital. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 11 to 1 for JavaScripts and as a result speed up the page load time.

Accessibility Review

thefashiondigital.com accessibility score

92

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

Best Practices

thefashiondigital.com best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

thefashiondigital.com SEO score

93

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Thefashiondigital.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Thefashiondigital.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of The Fashion Digital. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: