Tools & Wizards About Us
rmi.co screenshot

Report Summary

  • 65

    Performance

    Renders faster than
    78% of other websites

  • 86

    Accessibility

    Visual factors better than
    that of 61% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 93

    SEO

    Google-friendlier than
    83% of websites

rmi.co

RMI | We help you to make your retail media work harder

Page Load Speed

1.2 sec in total

First Response

30 ms

Resources Loaded

947 ms

Page Rendered

181 ms

rmi.co screenshot

About Website

Click here to check amazing RMI content. Otherwise, check out these important facts you probably never knew about rmi.co

RMI is a media sales agency with expertise in selling retail media, on and offline, on behalf of retailers for over 20 years. We are the forefront of Shopper Marketing, working with hundreds of suppli...

Visit rmi.co

Key Findings

We analyzed Rmi.co page load time and found that the first response time was 30 ms and then it took 1.1 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 25% of websites can load faster.

Performance Metrics

rmi.co performance score

65

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.0 s

49/100

10%

LCP (Largest Contentful Paint)

Value3.2 s

73/100

25%

SI (Speed Index)

Value4.4 s

74/100

10%

TBT (Total Blocking Time)

Value480 ms

60/100

30%

CLS (Cumulative Layout Shift)

Value0.144

77/100

15%

TTI (Time to Interactive)

Value7.1 s

52/100

10%

Network Requests Diagram

rmi.co

30 ms

rmi.co

31 ms

owl.carousel.min.css

60 ms

owl.theme.default.min.css

72 ms

apexcharts

72 ms

Our browser made a total of 39 requests to load all elements on the main page. We found that 5% of them (2 requests) were addressed to the original Rmi.co, 69% (27 requests) were made to Lirp.cdn-website.com and 10% (4 requests) were made to Static.cdn-website.com. The less responsive or slowest element that took the longest time to load (739 ms) relates to the external source Lirp.cdn-website.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 145.2 kB (12%)

Content Size

1.2 MB

After Optimization

1.1 MB

  • HTML
  • Images
  • JavaScript

In fact, the total size of Rmi.co main page is 1.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 45% of websites need less resources to load. Images take 902.4 kB which makes up the majority of the site volume.

HTML Optimization

-74%

Potential reduce by 141.5 kB

  • Original 190.4 kB
  • After minification 186.2 kB
  • After compression 48.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 141.5 kB or 74% of the original size.

Image Optimization

-0%

Potential reduce by 3.6 kB

  • Original 902.4 kB
  • After minification 898.8 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. RMI images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 135 B

  • Original 130.0 kB
  • After minification 130.0 kB
  • After compression 129.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

Requests Breakdown

Number of requests can be reduced by 5 (14%)

Requests Now

36

After Optimization

31

  • Images
  • JavaScript
  • CSS

The browser has sent 36 CSS, Javascripts, AJAX and image requests in order to completely render the main page of RMI. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 6 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

rmi.co

rmi.co

30 ms

rmi.co

rmi.co

31 ms

owl.carousel.min.css

owl.carousel.min.css

60 ms

owl.theme.default.min.css

owl.theme.default.min.css

72 ms

apexcharts

apexcharts

72 ms

owl.carousel.min.js

owl.carousel.min.js

97 ms

jquery-3.7.0.min.js

jquery-3.7.0.min.js

51 ms

d-js-one-runtime-unified-desktop.min.js

d-js-one-runtime-unified-desktop.min.js

52 ms

d-js-jquery-migrate.min.js

d-js-jquery-migrate.min.js

51 ms

js

js

150 ms

RMI-logo-whiteout-1806x537-272w.png

RMI-logo-whiteout-1806x537-272w.png

135 ms

download+%283%29.svg

download+%283%29.svg

216 ms

whs-207w.png

whs-207w.png

180 ms

IcelandSOT_White-207w.png

IcelandSOT_White-207w.png

177 ms

Morrisons+Logo+white+rmi-207w.png

Morrisons+Logo+white+rmi-207w.png

178 ms

tisn-08bd5bb0-138w.png

tisn-08bd5bb0-138w.png

180 ms

Red+Bull+Logo+white+1-1920w.png

Red+Bull+Logo+white+1-1920w.png

177 ms

burtons-biscuits-white-1920w.png

burtons-biscuits-white-1920w.png

183 ms

kettle+brand+white-1920w.png

kettle+brand+white-1920w.png

196 ms

KP+snacks+white+-1920w.png

KP+snacks+white+-1920w.png

210 ms

lindt-1920w.png

lindt-1920w.png

189 ms

Diageo-1920w.png

Diageo-1920w.png

214 ms

Heineken+Logo+white-1920w.png

Heineken+Logo+white-1920w.png

252 ms

Nestle+logo+black+and+white-1920w.png

Nestle+logo+black+and+white-1920w.png

308 ms

Brewdog+logo+white-1920w.png

Brewdog+logo+white-1920w.png

379 ms

Coke+a+Cola+European+Parners+white-1920w.png

Coke+a+Cola+European+Parners+white-1920w.png

280 ms

William+Grant+and+Sons+logo+white-1920w.png

William+Grant+and+Sons+logo+white-1920w.png

314 ms

Mondelez+Logo+white-1920w.png

Mondelez+Logo+white-1920w.png

375 ms

Suntory+logo+white-1920w.png

Suntory+logo+white-1920w.png

355 ms

Webloyalty+logo+white-1920w.png

Webloyalty+logo+white-1920w.png

361 ms

In+Touch+logo+white-1920w.png

In+Touch+logo+white-1920w.png

421 ms

GroupM+Logo+white-1920w.png

GroupM+Logo+white-1920w.png

439 ms

Astonish+Cleaners+logo+white-1920w.png

Astonish+Cleaners+logo+white-1920w.png

643 ms

Tayto+Snacks+logo-1920w.png

Tayto+Snacks+logo-1920w.png

538 ms

Tetley+logo+black+and+white-1920w.png

Tetley+logo+black+and+white-1920w.png

602 ms

DCS+Group+white-1920w.png

DCS+Group+white-1920w.png

470 ms

Halo-Foods+logo+white-1920w.png

Halo-Foods+logo+white-1920w.png

524 ms

RMI-logo-whiteout-1806x537-205w.png

RMI-logo-whiteout-1806x537-205w.png

739 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

3 ms

Accessibility Review

rmi.co accessibility score

86

Accessibility Issues

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

rmi.co best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

rmi.co SEO score

93

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Rmi.co can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Rmi.co main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

rmi.co

Open Graph data is detected on the main page of RMI. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: