Tools & Wizards About Us
au.shein.com screenshot

Report Summary

  • 15

    Performance

    Renders faster than
    27% of other websites

  • 83

    Accessibility

    Visual factors better than
    that of 54% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 77

    SEO

    Google-friendlier than
    36% of websites

au.shein.com

Save Money. Live in Style - Shop Fashion, Beauty, Home & More | SHEIN Australia

Page Load Speed

9 sec in total

First Response

1.7 sec

Resources Loaded

2.2 sec

Page Rendered

5.1 sec

au.shein.com screenshot

About Website

Welcome to au.shein.com homepage info - get ready to check Au SHEIN best content for United States right away, or after learning these important things about au.shein.com

Shop the latest trends in womens clothing fashion online now with SHEIN Australia store. Browse our curated selection of womens apparel, accessories and more. Free Shipping Available √ Free Return √ 1...

Visit au.shein.com

Key Findings

We analyzed Au.shein.com page load time and found that the first response time was 1.7 sec and then it took 7.3 sec to load all DOM resources and completely render a web page. This is a poor result, as 85% of websites can load faster.

Performance Metrics

au.shein.com performance score

15

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.5 s

15/100

10%

LCP (Largest Contentful Paint)

Value8.2 s

2/100

25%

SI (Speed Index)

Value24.7 s

0/100

10%

TBT (Total Blocking Time)

Value7,220 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.119

85/100

15%

TTI (Time to Interactive)

Value38.7 s

0/100

10%

Network Requests Diagram

au.shein.com

1696 ms

shein-0374072151.css

56 ms

17113504174765b8382e759a1207c8272ddc64f21e.gif

230 ms

17098858011c5eb54b059b0758b855f2e2f40620c0_thumbnail_192x.png

319 ms

beltCountDown-793fec9715.png

198 ms

Our browser made a total of 46 requests to load all elements on the main page. We found that 2% of them (1 request) were addressed to the original Au.shein.com, 74% (34 requests) were made to Img.ltwebstatic.com and 13% (6 requests) were made to Sheinsz.ltwebstatic.com. The less responsive or slowest element that took the longest time to load (1.7 sec) belongs to the original domain Au.shein.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.5 MB (51%)

Content Size

3.0 MB

After Optimization

1.4 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Au.shein.com main page is 3.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 45% of websites need less resources to load. HTML takes 1.8 MB which makes up the majority of the site volume.

HTML Optimization

-85%

Potential reduce by 1.5 MB

  • Original 1.8 MB
  • After minification 1.8 MB
  • After compression 269.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 1.5 MB or 85% of the original size.

Image Optimization

-0%

Potential reduce by 1.3 kB

  • Original 1.1 MB
  • After minification 1.1 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Au SHEIN images are well optimized though.

JavaScript Optimization

-1%

Potential reduce by 108 B

  • Original 16.8 kB
  • After minification 16.8 kB
  • After compression 16.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 0 B

  • Original 15.6 kB
  • After minification 15.6 kB
  • After compression 15.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Au.shein.com has all CSS files already compressed.

Requests Breakdown

We found no issues to fix!

Requests Now

42

After Optimization

42

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 42 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Au SHEIN. According to our analytics all requests are already optimized.

Network Requests Diagram

au.shein.com

au.shein.com

1696 ms

shein-0374072151.css

shein-0374072151.css

56 ms

17113504174765b8382e759a1207c8272ddc64f21e.gif

17113504174765b8382e759a1207c8272ddc64f21e.gif

230 ms

17098858011c5eb54b059b0758b855f2e2f40620c0_thumbnail_192x.png

17098858011c5eb54b059b0758b855f2e2f40620c0_thumbnail_192x.png

319 ms

beltCountDown-793fec9715.png

beltCountDown-793fec9715.png

198 ms

170720163731c7d992e51bd9116166ccd998b41ed4_thumbnail_2000x.jpg

170720163731c7d992e51bd9116166ccd998b41ed4_thumbnail_2000x.jpg

225 ms

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357 ms

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355 ms

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17032353653a5acdc34f64653a62638dc8088e8a87.png

239 ms

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239 ms

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1715930287b86db57328687be5b9e740187cfb84cd_thumbnail_144x.jpg

239 ms

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17154813194ff1caab5ebe8868d812eafc11bf0a3b_thumbnail_144x.jpg

239 ms

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309 ms

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308 ms

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17225795583302dcdb1b3e655f4edf2f3671dbb025_thumbnail_144x.jpg

309 ms

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365 ms

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356 ms

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355 ms

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369 ms

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364 ms

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364 ms

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368 ms

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363 ms

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373 ms

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369 ms

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370 ms

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376 ms

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372 ms

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376 ms

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374 ms

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373 ms

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375 ms

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376 ms

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378 ms

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378 ms

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378 ms

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377 ms

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378 ms

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221 ms

muli-v13-latin-regular.woff

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238 ms

muli-v13-latin-600.woff

muli-v13-latin-600.woff

306 ms

muli-v16-latin-700.woff

muli-v16-latin-700.woff

262 ms

OtAutoBlock.js

OtAutoBlock.js

297 ms

otSDKStub.js

otSDKStub.js

295 ms

78e62386-909a-4e57-b47d-143e6c2e4452.json

78e62386-909a-4e57-b47d-143e6c2e4452.json

189 ms

location

location

45 ms

Accessibility Review

au.shein.com accessibility score

83

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

au.shein.com best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

au.shein.com SEO score

77

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document doesn't use legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Au.shein.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Au.shein.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

au.shein.com

Open Graph description is not detected on the main page of Au SHEIN. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: