Access salience.co.za. Brand Strategy - Marketing - Cape Town - Salience

Report Summary

About Website

Welcome to salience.co.za homepage info - get ready to check Salience best content right away, or after learning these important things about salience.co.za

Salience is a Brand Strategy and Brand Management Consultancy with international experience based in Cape Town Cape Town.

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name

value

score

weighting

FCP (First Contentful Paint)

Value5.9 s

4/100

10%

LCP (Largest Contentful Paint)

Value8.0 s

2/100

25%

SI (Speed Index)

Value13.5 s

2/100

10%

TBT (Total Blocking Time)

Value430 ms

65/100

30%

CLS (Cumulative Layout Shift)

Value0.075

95/100

15%

TTI (Time to Interactive)

Value13.9 s

10/100

10%

www.salience.co.za

2279 ms

wpb-custom-bootstrap.css

599 ms

font-awesome.min.css

601 ms

magnific-popup.css

604 ms

hover-effects.css

603 ms

Our browser made a total of 74 requests to load all elements on the main page. We found that 59% of them (44 requests) were addressed to the original Salience.co.za, 28% (21 requests) were made to Fonts.gstatic.com and 4% (3 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (2.7 sec) belongs to the original domain Salience.co.za.

Content Size

2.2 MB

After Optimization

1.9 MB

In fact, the total size of Salience.co.za main page is 2.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 1.7 MB which makes up the majority of the site volume.

HTML Optimization

-87%

Potential reduce by 282.8 kB

Original 324.7 kB
After minification 321.9 kB
After compression 41.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 282.8 kB or 87% of the original size.

Image Optimization

-0%

Potential reduce by 5.6 kB

Original 1.7 MB
After minification 1.7 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Salience images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 518 B

Original 211.4 kB
After minification 211.4 kB
After compression 210.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-11%

Potential reduce by 3.7 kB

Original 31.9 kB
After minification 31.9 kB
After compression 28.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Salience.co.za needs all CSS files to be minified and compressed as it can save up to 3.7 kB or 11% of the original size.

Requests Now

After Optimization

The browser has sent 50 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Salience. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 12 to 1 for JavaScripts and from 9 to 1 for CSS and as a result speed up the page load time.

Accessibility Issues

These are opportunities to improve the legibility of your content.

High

Background and foreground colors do not have a sufficient contrast ratio.

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

High

Links do not have a discernible name

These items highlight common accessibility best practices.

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Areas of Improvement

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

Search Engine Optimization Advices

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

High

Document uses legible font sizes

Language and Encoding

Language Detected

EN
Language Claimed

EN
Encoding

UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Salience.co.za can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Salience.co.za main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

salience.co.za

Open Graph data is detected on the main page of Salience. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook:

Report Summary

Performance

Accessibility

Best Practices

SEO

Brand Strategy - Marketing - Cape Town - Salience - South Africa

Page Load Speed

First Response

Resources Loaded

Page Rendered

About Website

Key Findings

Performance Metrics

Measured Metrics

FCP (First Contentful Paint)

LCP (Largest Contentful Paint)

SI (Speed Index)

TBT (Total Blocking Time)

CLS (Cumulative Layout Shift)

TTI (Time to Interactive)