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se.selectedbrands.com screenshot

Report Summary

  • 66

    Performance

    Renders faster than
    79% of other websites

  • 87

    Accessibility

    Visual factors better than
    that of 66% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 100

    SEO

    Google-friendlier than
    94% of websites

se.selectedbrands.com

Selected Brands | Your fashion partner within apparel and footwear

Page Load Speed

10.7 sec in total

First Response

680 ms

Resources Loaded

8.6 sec

Page Rendered

1.4 sec

se.selectedbrands.com screenshot

About Website

Visit se.selectedbrands.com now to see the best up-to-date Se Selected Brands content for Sweden and also check out these interesting facts you probably never knew about se.selectedbrands.com

With 25 years of experience, Selected Brands portfolio consists of strong and established international brands. We take your brand to its right destination.

Visit se.selectedbrands.com

Key Findings

We analyzed Se.selectedbrands.com page load time and found that the first response time was 680 ms and then it took 10.1 sec to load all DOM resources and completely render a web page. This is a poor result, as 90% of websites can load faster.

Performance Metrics

se.selectedbrands.com performance score

66

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.3 s

17/100

10%

LCP (Largest Contentful Paint)

Value4.6 s

34/100

25%

SI (Speed Index)

Value5.6 s

52/100

10%

TBT (Total Blocking Time)

Value140 ms

95/100

30%

CLS (Cumulative Layout Shift)

Value0.027

100/100

15%

TTI (Time to Interactive)

Value5.8 s

67/100

10%

Network Requests Diagram

se.selectedbrands.com

680 ms

selectedbrands.com

718 ms

css

37 ms

style.min.css

101 ms

cookie-law-info-public.css

201 ms

Our browser made a total of 35 requests to load all elements on the main page. We found that 3% of them (1 request) were addressed to the original Se.selectedbrands.com, 60% (21 requests) were made to Selectedbrands.com and 9% (3 requests) were made to Api.rollbar.com. The less responsive or slowest element that took the longest time to load (6.9 sec) relates to the external source Selectedbrands.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.2 MB (19%)

Content Size

6.5 MB

After Optimization

5.3 MB

  • HTML
  • Images
  • JavaScript

In fact, the total size of Se.selectedbrands.com main page is 6.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 35% of websites need less resources to load. Images take 6.4 MB which makes up the majority of the site volume.

HTML Optimization

-73%

Potential reduce by 68.5 kB

  • Original 94.3 kB
  • After minification 86.5 kB
  • After compression 25.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 68.5 kB or 73% of the original size.

Image Optimization

-18%

Potential reduce by 1.1 MB

  • Original 6.4 MB
  • After minification 5.2 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Se Selected Brands needs image optimization as it can save up to 1.1 MB or 18% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-0%

Potential reduce by 50 B

  • Original 21.0 kB
  • After minification 21.0 kB
  • After compression 20.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

Requests Breakdown

Number of requests can be reduced by 13 (50%)

Requests Now

26

After Optimization

13

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 26 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Se Selected Brands. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 9 to 1 for JavaScripts and from 6 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

se.selectedbrands.com

se.selectedbrands.com

680 ms

selectedbrands.com

selectedbrands.com

718 ms

css

css

37 ms

style.min.css

style.min.css

101 ms

cookie-law-info-public.css

cookie-law-info-public.css

201 ms

cookie-law-info-gdpr.css

cookie-law-info-gdpr.css

302 ms

app-01fdfc7b112f7269c3552c18d5574be7.css

app-01fdfc7b112f7269c3552c18d5574be7.css

305 ms

jquery.js

jquery.js

316 ms

jquery-migrate.min.js

jquery-migrate.min.js

315 ms

cookie-law-info-public.js

cookie-law-info-public.js

332 ms

polyfill.min.js

polyfill.min.js

5 ms

jquery.min.js

jquery.min.js

31 ms

modernizr-76b9ddbd572e6d62b68183240e6f13bd.js

modernizr-76b9ddbd572e6d62b68183240e6f13bd.js

350 ms

cookie-law-info-table.css

cookie-law-info-table.css

401 ms

app-796386b6f30116617a8f8cfc0354407d.js

app-796386b6f30116617a8f8cfc0354407d.js

406 ms

rollbar.min.js

rollbar.min.js

17 ms

analytics.js

analytics.js

23 ms

collect

collect

14 ms

js

js

65 ms

42 ms

87 ms

selected-logo-gold-2019-be645892b25f1d931f2a7e1ba3947862.svg

selected-logo-gold-2019-be645892b25f1d931f2a7e1ba3947862.svg

100 ms

sb_front_FINAL.jpg

sb_front_FINAL.jpg

445 ms

DSC05416.jpg

DSC05416.jpg

919 ms

Venture-Daze-Collection-1.jpg

Venture-Daze-Collection-1.jpg

2325 ms

KL_SS24_LOOK_01_0058_72dpi.jpg

KL_SS24_LOOK_01_0058_72dpi.jpg

6869 ms

Reebok-Sports-Classics.jpg

Reebok-Sports-Classics.jpg

2529 ms

Castore-Womens-1.jpg

Castore-Womens-1.jpg

697 ms

Humbleton-Men.jpg

Humbleton-Men.jpg

3047 ms

Project-TWLV.png

Project-TWLV.png

1008 ms

selected-brands-icon-7f411b7d69a28b28a43df07c19217fb4.png

selected-brands-icon-7f411b7d69a28b28a43df07c19217fb4.png

1003 ms

wlpvgxjLBV1hqnzfr-F8sEYMB0Yybp0mudRXeIqv.ttf

wlpvgxjLBV1hqnzfr-F8sEYMB0Yybp0mudRXeIqv.ttf

37 ms

wlpigxjLBV1hqnzfr-F8sEYMB0Yybp0mudRf06i_B2sg.ttf

wlpigxjLBV1hqnzfr-F8sEYMB0Yybp0mudRf06i_B2sg.ttf

47 ms

wlpigxjLBV1hqnzfr-F8sEYMB0Yybp0mudRfw6-_B2sg.ttf

wlpigxjLBV1hqnzfr-F8sEYMB0Yybp0mudRfw6-_B2sg.ttf

53 ms

52 ms

Accessibility Review

se.selectedbrands.com accessibility score

87

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Best Practices

se.selectedbrands.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

se.selectedbrands.com SEO score

100

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Se.selectedbrands.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Se.selectedbrands.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

se.selectedbrands.com

Open Graph data is detected on the main page of Se Selected Brands. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: