Report Summary

  • 26

    Performance

    Renders faster than
    45% of other websites

  • 81

    Accessibility

    Visual factors better than
    that of 51% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 74

    SEO

    Google-friendlier than
    31% of websites

searchads.pl

Kampanie Google Ads

Page Load Speed

5.4 sec in total

First Response

531 ms

Resources Loaded

4.1 sec

Page Rendered

799 ms

searchads.pl screenshot

About Website

Click here to check amazing Search Ads content. Otherwise, check out these important facts you probably never knew about searchads.pl

Szukasz skutecznego sposobu na reklamę w sieci? Sprawdź usługę PPC oraz możliwości kampanii Google Ads (dawniej AdWords) i linków sponsorowanych.

Visit searchads.pl

Key Findings

We analyzed Searchads.pl page load time and found that the first response time was 531 ms and then it took 4.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.

Performance Metrics

searchads.pl performance score

26

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.9 s

24/100

10%

LCP (Largest Contentful Paint)

Value12.7 s

0/100

25%

SI (Speed Index)

Value6.7 s

37/100

10%

TBT (Total Blocking Time)

Value1,880 ms

9/100

30%

CLS (Cumulative Layout Shift)

Value0.032

100/100

15%

TTI (Time to Interactive)

Value11.7 s

18/100

10%

Network Requests Diagram

searchads.pl

531 ms

ppc-o-usludze.html

1059 ms

reset.css

134 ms

main.css

382 ms

main640.css

344 ms

Our browser made a total of 74 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Searchads.pl, 57% (42 requests) were made to Sunrisesystem.pl and 7% (5 requests) were made to Google.com. The less responsive or slowest element that took the longest time to load (1.4 sec) relates to the external source Sunrisesystem.pl.

Page Optimization Overview & Recommendations

Page size can be reduced by 415.5 kB (37%)

Content Size

1.1 MB

After Optimization

702.0 kB

In fact, the total size of Searchads.pl main page is 1.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 895.3 kB which makes up the majority of the site volume.

HTML Optimization

-71%

Potential reduce by 65.2 kB

  • Original 91.6 kB
  • After minification 91.4 kB
  • After compression 26.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 65.2 kB or 71% of the original size.

Image Optimization

-39%

Potential reduce by 348.2 kB

  • Original 895.3 kB
  • After minification 547.2 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Search Ads needs image optimization as it can save up to 348.2 kB or 39% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-2%

Potential reduce by 2.1 kB

  • Original 129.3 kB
  • After minification 129.3 kB
  • After compression 127.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-2%

Potential reduce by 25 B

  • Original 1.3 kB
  • After minification 1.3 kB
  • After compression 1.3 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Searchads.pl has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 37 (57%)

Requests Now

65

After Optimization

28

The browser has sent 65 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Search Ads. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 20 to 1 for JavaScripts and from 9 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

searchads.pl accessibility score

81

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

searchads.pl best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

searchads.pl SEO score

74

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Document doesn't have a valid hreflang

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    PL

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Searchads.pl can be misinterpreted by Google and other search engines. Our service has detected that Polish is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Searchads.pl main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Search Ads. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: