Tools & Wizards About Us
serenitymakeup.co.nz screenshot

Report Summary

  • 9

    Performance

    Renders faster than
    23% of other websites

  • 78

    Accessibility

    Visual factors better than
    that of 45% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 84

    SEO

    Google-friendlier than
    52% of websites

serenitymakeup.co.nz

Serenity Makeup | Premium Makeup Artists & Hair Stylists

Page Load Speed

14.2 sec in total

First Response

2.9 sec

Resources Loaded

9.4 sec

Page Rendered

1.8 sec

serenitymakeup.co.nz screenshot

About Website

Welcome to serenitymakeup.co.nz homepage info - get ready to check Serenity Makeup best content right away, or after learning these important things about serenitymakeup.co.nz

Serenity makeup & hair stylists are Auckland’s premium makeup and hair styling company. We will have you looking your best for your wedding or big event

Visit serenitymakeup.co.nz

Key Findings

We analyzed Serenitymakeup.co.nz page load time and found that the first response time was 2.9 sec and then it took 11.3 sec to load all DOM resources and completely render a web page. This is a poor result, as 90% of websites can load faster.

Performance Metrics

serenitymakeup.co.nz performance score

9

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value8.0 s

0/100

10%

LCP (Largest Contentful Paint)

Value29.7 s

0/100

25%

SI (Speed Index)

Value16.9 s

0/100

10%

TBT (Total Blocking Time)

Value2,470 ms

4/100

30%

CLS (Cumulative Layout Shift)

Value0.228

55/100

15%

TTI (Time to Interactive)

Value30.3 s

0/100

10%

Network Requests Diagram

serenitymakeup.co.nz

2937 ms

taby.js

867 ms

ready.js

865 ms

master.js

1268 ms

jquery-1.12.4.min.js

52 ms

Our browser made a total of 185 requests to load all elements on the main page. We found that 77% of them (142 requests) were addressed to the original Serenitymakeup.co.nz, 8% (14 requests) were made to Fonts.gstatic.com and 3% (6 requests) were made to Youtube.com. The less responsive or slowest element that took the longest time to load (3.2 sec) belongs to the original domain Serenitymakeup.co.nz.

Page Optimization Overview & Recommendations

Page size can be reduced by 227.7 kB (6%)

Content Size

3.8 MB

After Optimization

3.6 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Serenitymakeup.co.nz main page is 3.8 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 2.8 MB which makes up the majority of the site volume.

HTML Optimization

-81%

Potential reduce by 198.6 kB

  • Original 245.0 kB
  • After minification 237.9 kB
  • After compression 46.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 198.6 kB or 81% of the original size.

Image Optimization

-0%

Potential reduce by 5.6 kB

  • Original 2.8 MB
  • After minification 2.8 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Serenity Makeup images are well optimized though.

JavaScript Optimization

-2%

Potential reduce by 10.1 kB

  • Original 478.8 kB
  • After minification 478.7 kB
  • After compression 468.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-5%

Potential reduce by 13.3 kB

  • Original 276.4 kB
  • After minification 276.2 kB
  • After compression 263.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Serenitymakeup.co.nz has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 108 (65%)

Requests Now

165

After Optimization

57

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 165 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Serenity Makeup. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 65 to 1 for JavaScripts and from 45 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

serenitymakeup.co.nz

serenitymakeup.co.nz

2937 ms

taby.js

taby.js

867 ms

ready.js

ready.js

865 ms

master.js

master.js

1268 ms

jquery-1.12.4.min.js

jquery-1.12.4.min.js

52 ms

taby.css

taby.css

369 ms

css

css

53 ms

global.css

global.css

390 ms

sbi-styles.min.css

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396 ms

style.min.css

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579 ms

wc-blocks-vendors-style.css

wc-blocks-vendors-style.css

388 ms

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588 ms

styles.css

styles.css

553 ms

jquery-ui.min.css

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28 ms

jquery-ui-timepicker-addon.min.css

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36 ms

animate.css

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font-awesome.min.css

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dashicons.min.css

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mu-style.css

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woocommerce-layout.css

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773 ms

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924 ms

callout.css

callout.css

950 ms

public-main.css

public-main.css

953 ms

genericons.css

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963 ms

style.css

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961 ms

blocks.css

blocks.css

1109 ms

masterslider.main.css

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1138 ms

custom.css

custom.css

1141 ms

addtoany.min.css

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frontend.min.css

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1148 ms

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1359 ms

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59 ms

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bootstrap.css

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scrollbar.css

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1163 ms

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js.cookie-2.1.3.min.js

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public.js

public.js

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sbi-scripts.min.js

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1139 ms

wp-polyfill-inert.min.js

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1141 ms

regenerator-runtime.min.js

regenerator-runtime.min.js

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wp-polyfill.min.js

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hooks.min.js

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1139 ms

i18n.min.js

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1147 ms

index.js

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core.min.js

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datepicker.min.js

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1142 ms

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1147 ms

mouse.min.js

mouse.min.js

1143 ms

slider.min.js

slider.min.js

1142 ms

css

css

18 ms

css

css

33 ms

style.css

style.css

1078 ms

controlgroup.min.js

controlgroup.min.js

1205 ms

checkboxradio.min.js

checkboxradio.min.js

1203 ms

button.min.js

button.min.js

1205 ms

jquery-ui-sliderAccess.js

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1205 ms

jquery.finalTilesGallery.js

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1205 ms

jquery.blockUI.min.js

jquery.blockUI.min.js

1148 ms

add-to-cart.min.js

add-to-cart.min.js

1150 ms

js.cookie.min.js

js.cookie.min.js

1145 ms

woocommerce.min.js

woocommerce.min.js

1145 ms

cart-fragments.min.js

cart-fragments.min.js

1151 ms

wpcf7r-fe.js

wpcf7r-fe.js

1149 ms

skip-link-focus-fix.js

skip-link-focus-fix.js

1192 ms

functions.js

functions.js

1312 ms

frontend-dev.js

frontend-dev.js

1312 ms

sweetalert2.min.js

sweetalert2.min.js

1311 ms

cwg-popup.min.js

cwg-popup.min.js

1312 ms

jquery.easing.min.js

jquery.easing.min.js

1309 ms

masterslider.min.js

masterslider.min.js

1270 ms

jquery.prettyPhoto.min.js

jquery.prettyPhoto.min.js

1290 ms

forms.js

forms.js

1288 ms

gtm.js

gtm.js

111 ms

man-user-1.png

man-user-1.png

193 ms

shopping-cart-1.png

shopping-cart-1.png

208 ms

newsletter1.png

newsletter1.png

208 ms

logo.png

logo.png

207 ms

sticky-logo.png

sticky-logo.png

207 ms

logo.png

logo.png

697 ms

blank.gif

blank.gif

698 ms

makeup-parties.png

makeup-parties.png

698 ms

wedding.png

wedding.png

795 ms

ocassion.png

ocassion.png

871 ms

editorial.png

editorial.png

870 ms

makeup-lesson.png

makeup-lesson.png

870 ms

corporate.png

corporate.png

870 ms

covid-button.jpg

covid-button.jpg

3227 ms

HTB1RUeWa7xz61VjSZFtq6yDSVXac-300x300.webp

HTB1RUeWa7xz61VjSZFtq6yDSVXac-300x300.webp

971 ms

01-SM-Illuminating_LotionPlainOLD-23.jpg

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1240 ms

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1620 ms

01-SM-Powder3-18-1.jpg

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1243 ms

Glamour2.jpg

Glamour2.jpg

1613 ms

wedding_make-up.jpg

wedding_make-up.jpg

1299 ms

wedding_make-up-artist.jpg

wedding_make-up-artist.jpg

1357 ms

hair-styling3.jpg

hair-styling3.jpg

1365 ms

IMG_0134-1200x1600.jpg

IMG_0134-1200x1600.jpg

1599 ms

covid-blog-header.jpg

covid-blog-header.jpg

1545 ms

serenity_makeup_new_logo.jpg

serenity_makeup_new_logo.jpg

1548 ms

placeholder.png

placeholder.png

1729 ms

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pxiEyp8kv8JHgFVrJJfedw.ttf

28 ms

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72 ms

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73 ms

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8AAnjaY2BgYGQAgosrjpwF0ZcUq9bCaABTzgdAAAA=

18 ms

Genericons.svg

Genericons.svg

1843 ms

weeding-o-pedia.jpg

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1630 ms

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125 ms

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16 ms

news-letter-bg.png

news-letter-bg.png

435 ms

heart.png

heart.png

423 ms

pinit_main.js

pinit_main.js

27 ms

www-player.css

www-player.css

25 ms

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44 ms

base.js

base.js

78 ms

ad_status.js

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274 ms

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205 ms

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98 ms

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129 ms

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1021 ms

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serenitymakeup.co.nz

serenitymakeup.co.nz

3137 ms

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295 ms

Wedding2019.jpg

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Create

Create

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GenerateIT

GenerateIT

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log_event

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MakeupProducts.jpg

MakeupProducts.jpg

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editorial.jpg

editorial.jpg

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Makeup-lessons-header.jpg

Makeup-lessons-header.jpg

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woocommerce-smallscreen.css

woocommerce-smallscreen.css

188 ms

Accessibility Review

serenitymakeup.co.nz accessibility score

78

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

[id] attributes on active, focusable elements are not unique

High

Heading elements are not in a sequentially-descending order

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

ARIA IDs are not unique

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<frame> or <iframe> elements do not have a title

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

List items (<li>) are not contained within <ul> or <ol> parent elements.

Best Practices

serenitymakeup.co.nz best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

serenitymakeup.co.nz SEO score

84

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Serenitymakeup.co.nz can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Serenitymakeup.co.nz main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

serenitymakeup.co.nz

Open Graph data is detected on the main page of Serenity Makeup. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: