Tools & Wizards About Us
shiptheory.com screenshot

Report Summary

  • 29

    Performance

    Renders faster than
    49% of other websites

  • 82

    Accessibility

    Visual factors better than
    that of 52% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 84

    SEO

    Google-friendlier than
    52% of websites

shiptheory.com

Shiptheory | Smarter Shipping | Shipping Automation Software - Shiptheory

Page Load Speed

10.8 sec in total

First Response

1.8 sec

Resources Loaded

4.2 sec

Page Rendered

4.8 sec

shiptheory.com screenshot

About Website

Welcome to shiptheory.com homepage info - get ready to check Shiptheory best content for United Kingdom right away, or after learning these important things about shiptheory.com

Shiptheory is a cloud-based shipping management platform that connects e-commerce retailers with the world’s best carriers, to automate shipping labels, manifests, customs documentation, and tracking.

Visit shiptheory.com

Key Findings

We analyzed Shiptheory.com page load time and found that the first response time was 1.8 sec and then it took 9 sec to load all DOM resources and completely render a web page. This is a poor result, as 85% of websites can load faster.

Performance Metrics

shiptheory.com performance score

29

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value1.7 s

93/100

10%

LCP (Largest Contentful Paint)

Value7.4 s

4/100

25%

SI (Speed Index)

Value7.4 s

27/100

10%

TBT (Total Blocking Time)

Value2,780 ms

3/100

30%

CLS (Cumulative Layout Shift)

Value0.006

100/100

15%

TTI (Time to Interactive)

Value30.6 s

0/100

10%

Network Requests Diagram

shiptheory.com

1827 ms

js

161 ms

hotjar-2680536.js

160 ms

site.css

84 ms

owl.carousel.min.css

201 ms

Our browser made a total of 158 requests to load all elements on the main page. We found that 96% of them (151 requests) were addressed to the original Shiptheory.com, 1% (2 requests) were made to Assets.calendly.com and 1% (1 request) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (1.8 sec) belongs to the original domain Shiptheory.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.7 MB (33%)

Content Size

5.2 MB

After Optimization

3.5 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Shiptheory.com main page is 5.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 4.9 MB which makes up the majority of the site volume.

HTML Optimization

-85%

Potential reduce by 76.6 kB

  • Original 90.3 kB
  • After minification 69.2 kB
  • After compression 13.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 21.1 kB, which is 23% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 76.6 kB or 85% of the original size.

Image Optimization

-34%

Potential reduce by 1.6 MB

  • Original 4.9 MB
  • After minification 3.2 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Shiptheory needs image optimization as it can save up to 1.6 MB or 34% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-0%

Potential reduce by 942 B

  • Original 261.3 kB
  • After minification 261.3 kB
  • After compression 260.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-11%

Potential reduce by 2.7 kB

  • Original 25.8 kB
  • After minification 25.8 kB
  • After compression 23.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Shiptheory.com needs all CSS files to be minified and compressed as it can save up to 2.7 kB or 11% of the original size.

Requests Breakdown

Number of requests can be reduced by 17 (11%)

Requests Now

152

After Optimization

135

  • Images
  • JavaScript
  • CSS

The browser has sent 152 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Shiptheory. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 9 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

shiptheory.com

shiptheory.com

1827 ms

js

js

161 ms

hotjar-2680536.js

hotjar-2680536.js

160 ms

site.css

site.css

84 ms

owl.carousel.min.css

owl.carousel.min.css

201 ms

owl.theme.default.min.css

owl.theme.default.min.css

202 ms

widget.css

widget.css

156 ms

widget.js

widget.js

158 ms

api.js

api.js

71 ms

jquery-1.10.2.js

jquery-1.10.2.js

59 ms

common.js

common.js

219 ms

owl.carousel.min.js

owl.carousel.min.js

221 ms

jquery.js

jquery.js

347 ms

logo.png

logo.png

221 ms

pc_icon_play.gif

pc_icon_play.gif

586 ms

label_printer_st.png

label_printer_st.png

507 ms

feature_1.png

feature_1.png

356 ms

feature_oneplace.png

feature_oneplace.png

358 ms

features_integration.png

features_integration.png

464 ms

InternationalDataToolShiptheory.png

InternationalDataToolShiptheory.png

464 ms

returns2.png

returns2.png

566 ms

Peek-2022-09-30-14-53.gif

Peek-2022-09-30-14-53.gif

464 ms

reporting_feature.png

reporting_feature.png

505 ms

Support-Icons.png

Support-Icons.png

587 ms

Magento-logo-2.png

Magento-logo-2.png

589 ms

shopify_logo.png

shopify_logo.png

583 ms

oraclenewint.png

oraclenewint.png

586 ms

microsoftdynamics.webp

microsoftdynamics.webp

642 ms

Brightpearl-logo-1.png

Brightpearl-logo-1.png

661 ms

xero-logo.png

xero-logo.png

663 ms

wix_shipping.png

wix_shipping.png

665 ms

etsy.png

etsy.png

668 ms

woocommerce.png

woocommerce.png

671 ms

squarespace.png

squarespace.png

720 ms

DSG_PVX_Logo_Blue_Text_Crop.png

DSG_PVX_Logo_Blue_Text_Crop.png

739 ms

QuickBooks-Commerce_201116_114647.png

QuickBooks-Commerce_201116_114647.png

741 ms

unleashed.png

unleashed.png

744 ms

bigcommerce.png

bigcommerce.png

748 ms

123-2023-11-24T124412.200.png

123-2023-11-24T124412.200.png

751 ms

ebay.png

ebay.png

797 ms

OnBuy-logo-for-app.png

OnBuy-logo-for-app.png

816 ms

exactuk.png

exactuk.png

819 ms

exactde.png

exactde.png

822 ms

recaptcha__en.js

recaptcha__en.js

28 ms

image-42.png

image-42.png

749 ms

sellerdynamics.png

sellerdynamics.png

620 ms

visualsoft-logo-3.jpg

visualsoft-logo-3.jpg

660 ms

zapier.png

zapier.png

679 ms

Zoey-logo.png

Zoey-logo.png

682 ms

shift4-shop-logo.png

shift4-shop-logo.png

552 ms

123-2023-08-31T133339.297.png

123-2023-08-31T133339.297.png

557 ms

bluepark-small.png

bluepark-small.png

562 ms

FuturaStd-Bold.woff

FuturaStd-Bold.woff

599 ms

FuturaStd-Medium.woff

FuturaStd-Medium.woff

520 ms

FuturaStd-Light.woff

FuturaStd-Light.woff

520 ms

stok.ly.jpg

stok.ly.jpg

601 ms

FuturaStd-Heavy.woff

FuturaStd-Heavy.woff

503 ms

prosku_logo.png

prosku_logo.png

504 ms

katana.png

katana.png

470 ms

123-2023-08-31T161857.881_230831_152113.png

123-2023-08-31T161857.881_230831_152113.png

471 ms

integrations_more.png

integrations_more.png

476 ms

integration_logo4.png

integration_logo4.png

490 ms

dpd_uk_logo.png

dpd_uk_logo.png

496 ms

fedex.png

fedex.png

524 ms

ups.png

ups.png

490 ms

usps_logo.png

usps_logo.png

478 ms

dhl.png

dhl.png

482 ms

integration_logo5.png

integration_logo5.png

491 ms

tnt.png

tnt.png

496 ms

deutschepost.png

deutschepost.png

520 ms

glsnl_logo.png

glsnl_logo.png

490 ms

123-23.png

123-23.png

479 ms

glsde_logo-1.png

glsde_logo-1.png

485 ms

glsie_logo.png

glsie_logo.png

493 ms

apc_logo.png

apc_logo.png

499 ms

SWA-transparent-logo-1.png

SWA-transparent-logo-1.png

517 ms

image-72.png

image-72.png

491 ms

An-Post-logo.jpg

An-Post-logo.jpg

481 ms

aramex.png

aramex.png

487 ms

Asendia_logo.png

Asendia_logo.png

495 ms

bring.png

bring.png

501 ms

Canada-Post-logo.png

Canada-Post-logo.png

513 ms

caribou.png

caribou.png

491 ms

circleexpress-removebg-preview.png

circleexpress-removebg-preview.png

640 ms

csmlogistics.png

csmlogistics.png

487 ms

despatchbay_logo.png

despatchbay_logo.png

496 ms

DILI_Logo_PartOfPostNord_PoNo_LightBlue_RGB-1.png

DILI_Logo_PartOfPostNord_PoNo_LightBlue_RGB-1.png

582 ms

DHL-Symbol.png

DHL-Symbol.png

509 ms

dpd_de_logo.png

dpd_de_logo.png

483 ms

DPDnl.png

DPDnl.png

485 ms

DPDie.png

DPDie.png

494 ms

DPDpl.png

DPDpl.png

496 ms

dpdhu.png

dpdhu.png

499 ms

dpdlocal.png

dpdlocal.png

514 ms

dx1-man.png

dx1-man.png

509 ms

DX_2_man_logo.png

DX_2_man_logo.png

516 ms

dxexpress.png

dxexpress.png

519 ms

evribusinessaccounts.png

evribusinessaccounts.png

531 ms

evricorporate.png

evricorporate.png

533 ms

FDL.png

FDL.png

517 ms

Add-a-heading-1.png

Add-a-heading-1.png

512 ms

wordmark_pill_honeycomb-2.png

wordmark_pill_honeycomb-2.png

518 ms

ilg.png

ilg.png

515 ms

inpost.png

inpost.png

527 ms

landmark_global_logo.png

landmark_global_logo.png

531 ms

lfetransport.png

lfetransport.png

517 ms

norsk-logo.png

norsk-logo.png

515 ms

p2pmailing.png

p2pmailing.png

521 ms

pall-ex.png

pall-ex.png

513 ms

palletforce.png

palletforce.png

524 ms

palletways.png

palletways.png

528 ms

parcelstation.png

parcelstation.png

519 ms

Parcel2Go-logo.png

Parcel2Go-logo.png

517 ms

Logo-Web-Packeta.png

Logo-Web-Packeta.png

518 ms

procarrier-logo.png

procarrier-logo.png

515 ms

postnord.png

postnord.png

521 ms

Samos-Logo_Final-02.jpg

Samos-Logo_Final-02.jpg

526 ms

sendle.png

sendle.png

521 ms

skynet.png

skynet.png

521 ms

starlinks.png

starlinks.png

508 ms

swisspost.png

swisspost.png

504 ms

pantherlogistics.png

pantherlogistics.png

492 ms

thepalletnetwork.png

thepalletnetwork.png

487 ms

tuffnells_logo.jpg

tuffnells_logo.jpg

482 ms

image-38.png

image-38.png

489 ms

123-2023-08-30T221440.551.png

123-2023-08-30T221440.551.png

480 ms

whistl.png

whistl.png

483 ms

xdp.png

xdp.png

471 ms

yamatoeurope.png

yamatoeurope.png

477 ms

yodel.png

yodel.png

480 ms

Pallet-Track_Final-Logos_full-colour.png

Pallet-Track_Final-Logos_full-colour.png

489 ms

Polar_Speed_Logo.jpeg

Polar_Speed_Logo.jpeg

477 ms

Light.png

Light.png

486 ms

13ten_logo.png

13ten_logo.png

470 ms

Walkers-Transport-logo-web.png

Walkers-Transport-logo-web.png

478 ms

zedifylogo-removebg-preview.png

zedifylogo-removebg-preview.png

481 ms

jimmyslogo_220615_083252.png

jimmyslogo_220615_083252.png

487 ms

unnamed-1.png

unnamed-1.png

473 ms

ExaltGuys-modified.png

ExaltGuys-modified.png

490 ms

logo-small-2.jpg

logo-small-2.jpg

471 ms

logo_bird.svg

logo_bird.svg

477 ms

Yau-Bros-logo-2.png

Yau-Bros-logo-2.png

482 ms

Darren-Elliot.png

Darren-Elliot.png

482 ms

home_social-2.png

home_social-2.png

475 ms

fullhero2_edge_fade.png

fullhero2_edge_fade.png

493 ms

fullhero_repeat.png

fullhero_repeat.png

470 ms

price_icon.png

price_icon.png

479 ms

phone_icon.png

phone_icon.png

482 ms

play_icon.png

play_icon.png

480 ms

trail_icon.png

trail_icon.png

478 ms

dot_icon1.png

dot_icon1.png

488 ms

reg_bg2.png

reg_bg2.png

475 ms

dark_hover.png

dark_hover.png

477 ms

checkbox.png

checkbox.png

482 ms

shipthory_logo.png

shipthory_logo.png

477 ms

footer_border.png

footer_border.png

482 ms

foot_arrow.png

foot_arrow.png

485 ms

ifons.png

ifons.png

479 ms

Accessibility Review

shiptheory.com accessibility score

82

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

shiptheory.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

shiptheory.com SEO score

84

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Shiptheory.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Shiptheory.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

shiptheory.com

Open Graph data is detected on the main page of Shiptheory. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: