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shopnewbalance.com screenshot

Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

shopnewbalance.com

Athletic Footwear and Fitness Apparel - New Balance

Page Load Speed

4.1 sec in total

First Response

663 ms

Resources Loaded

2.8 sec

Page Rendered

651 ms

shopnewbalance.com screenshot

About Website

Click here to check amazing Shop New Balance content. Otherwise, check out these important facts you probably never knew about shopnewbalance.com

Tackle your workouts with confidence in performance running shoes and stylish clothes from New Balance. Our athletic footwear goes the distance with you.

Visit shopnewbalance.com

Key Findings

We analyzed Shopnewbalance.com page load time and found that the first response time was 663 ms and then it took 3.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

shopnewbalance.com performance score

0

Network Requests Diagram

www.newbalance.com

663 ms

g

21 ms

9dc11983-3459-4bc2-aad8-3d71be45826c.css

93 ms

framework.css

23 ms

core.css

41 ms

Our browser made a total of 148 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Shopnewbalance.com, 8% (12 requests) were made to Tags.tiqcdn.com and 5% (7 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (821 ms) relates to the external source 3210002.fls.doubleclick.net.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.9 MB (53%)

Content Size

3.5 MB

After Optimization

1.6 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Shopnewbalance.com main page is 3.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Javascripts take 1.3 MB which makes up the majority of the site volume.

HTML Optimization

-86%

Potential reduce by 181.7 kB

  • Original 212.2 kB
  • After minification 156.0 kB
  • After compression 30.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 56.2 kB, which is 26% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 181.7 kB or 86% of the original size.

Image Optimization

-3%

Potential reduce by 33.0 kB

  • Original 994.5 kB
  • After minification 961.5 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Shop New Balance images are well optimized though.

JavaScript Optimization

-68%

Potential reduce by 878.1 kB

  • Original 1.3 MB
  • After minification 1.3 MB
  • After compression 412.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 878.1 kB or 68% of the original size.

CSS Optimization

-77%

Potential reduce by 772.9 kB

  • Original 1.0 MB
  • After minification 952.8 kB
  • After compression 233.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Shopnewbalance.com needs all CSS files to be minified and compressed as it can save up to 772.9 kB or 77% of the original size.

Requests Breakdown

Number of requests can be reduced by 98 (74%)

Requests Now

132

After Optimization

34

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 132 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Shop New Balance. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 49 to 1 for JavaScripts and from 8 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.newbalance.com

www.newbalance.com

663 ms

g

g

21 ms

9dc11983-3459-4bc2-aad8-3d71be45826c.css

9dc11983-3459-4bc2-aad8-3d71be45826c.css

93 ms

framework.css

framework.css

23 ms

core.css

core.css

41 ms

secondary.css

secondary.css

64 ms

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19 ms

es5-shim.min.js

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track.js

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all.js

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loyalty.js

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cms-article.js

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common.js

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util.js

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controls.js

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places_impl.js

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analytics.js

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activityi;src=3210002;type=count027;cat=newba376;ord=2588964728638.53

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SEO Factors

shopnewbalance.com SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Shopnewbalance.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Shopnewbalance.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

shopnewbalance.com

Open Graph description is not detected on the main page of Shop New Balance. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: