Tools & Wizards About Us
shopperscientist.com screenshot

Report Summary

  • 96

    Performance

    Renders faster than
    94% of other websites

  • 71

    Accessibility

    Visual factors better than
    that of 36% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 77

    SEO

    Google-friendlier than
    36% of websites

shopperscientist.com

Herb Sorensen, Ph.D., The Shopper Scientist

Page Load Speed

1.2 sec in total

First Response

118 ms

Resources Loaded

641 ms

Page Rendered

397 ms

shopperscientist.com screenshot

About Website

Visit shopperscientist.com now to see the best up-to-date Shopper Scientist content and also check out these interesting facts you probably never knew about shopperscientist.com

Inside the Mind of The Shopper by Herb Sorensen, Ph.D.

Visit shopperscientist.com

Key Findings

We analyzed Shopperscientist.com page load time and found that the first response time was 118 ms and then it took 1 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 20% of websites can load faster.

Performance Metrics

shopperscientist.com performance score

96

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value1.1 s

99/100

10%

LCP (Largest Contentful Paint)

Value1.9 s

98/100

25%

SI (Speed Index)

Value1.3 s

100/100

10%

TBT (Total Blocking Time)

Value210 ms

89/100

30%

CLS (Cumulative Layout Shift)

Value0.027

100/100

15%

TTI (Time to Interactive)

Value1.5 s

100/100

10%

Network Requests Diagram

shopperscientist.com

118 ms

main.css

56 ms

viewslist.html

63 ms

ga.js

10 ms

shopper-scientist-logo.jpg

108 ms

Our browser made a total of 27 requests to load all elements on the main page. We found that 89% of them (24 requests) were addressed to the original Shopperscientist.com, 11% (3 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (405 ms) belongs to the original domain Shopperscientist.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 424.8 kB (39%)

Content Size

1.1 MB

After Optimization

652.2 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Shopperscientist.com main page is 1.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 25% of websites need less resources to load. Images take 1.0 MB which makes up the majority of the site volume.

HTML Optimization

-74%

Potential reduce by 10.9 kB

  • Original 14.8 kB
  • After minification 12.9 kB
  • After compression 3.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 1.9 kB, which is 13% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 10.9 kB or 74% of the original size.

Image Optimization

-40%

Potential reduce by 413.6 kB

  • Original 1.0 MB
  • After minification 630.1 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Shopper Scientist needs image optimization as it can save up to 413.6 kB or 40% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-0%

Potential reduce by 34 B

  • Original 17.2 kB
  • After minification 17.2 kB
  • After compression 17.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-17%

Potential reduce by 237 B

  • Original 1.4 kB
  • After minification 1.4 kB
  • After compression 1.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Shopperscientist.com needs all CSS files to be minified and compressed as it can save up to 237 B or 17% of the original size.

Requests Breakdown

Number of requests can be reduced by 7 (27%)

Requests Now

26

After Optimization

19

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 26 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Shopper Scientist. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests and as a result speed up the page load time.

Network Requests Diagram

shopperscientist.com

shopperscientist.com

118 ms

main.css

main.css

56 ms

viewslist.html

viewslist.html

63 ms

ga.js

ga.js

10 ms

shopper-scientist-logo.jpg

shopper-scientist-logo.jpg

108 ms

box_BookHerb.jpg

box_BookHerb.jpg

107 ms

spacer.gif

spacer.gif

104 ms

box_ReadHerb.gif

box_ReadHerb.gif

107 ms

box_FollowHerb.gif

box_FollowHerb.gif

104 ms

box_RegisterViews.gif

box_RegisterViews.gif

107 ms

Parlin-box2.png

Parlin-box2.png

405 ms

box_Atlas.jpg

box_Atlas.jpg

159 ms

AM-logo-SScom2017.png

AM-logo-SScom2017.png

257 ms

bullet_magenta.gif

bullet_magenta.gif

160 ms

book-cover-insidethemindoftheshopper-2nd-edition.png

book-cover-insidethemindoftheshopper-2nd-edition.png

259 ms

boxcorner_magenta_nw.gif

boxcorner_magenta_nw.gif

160 ms

boxcorner_magenta_ne.gif

boxcorner_magenta_ne.gif

211 ms

logo_TheViewInside.gif

logo_TheViewInside.gif

212 ms

boxcorner_magenta_sw.gif

boxcorner_magenta_sw.gif

214 ms

boxcorner_magenta_se.gif

boxcorner_magenta_se.gif

264 ms

__utm.gif

__utm.gif

13 ms

views.css

views.css

211 ms

__utm.gif

__utm.gif

5 ms

home_nav_r1_c2_f2.gif

home_nav_r1_c2_f2.gif

56 ms

home_nav_r1_c3_f2.gif

home_nav_r1_c3_f2.gif

56 ms

home_nav_r1_c4_f2.gif

home_nav_r1_c4_f2.gif

55 ms

home_mainbody_book_f2.gif

home_mainbody_book_f2.gif

56 ms

Accessibility Review

shopperscientist.com accessibility score

71

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<frame> or <iframe> elements do not have a title

High

Links do not have a discernible name

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Best Practices

shopperscientist.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

SEO Factors

shopperscientist.com SEO score

77

Search Engine Optimization Advices

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    ISO-8859-1

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Shopperscientist.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Shopperscientist.com main page’s claimed encoding is iso-8859-1. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

shopperscientist.com

Open Graph description is not detected on the main page of Shopper Scientist. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: