2.7 sec in total
161 ms
2.2 sec
349 ms
Visit shopsmall.com now to see the best up-to-date Shop Small content and also check out these interesting facts you probably never knew about shopsmall.com
Learn about the nationwide Shop Small movement to help small businesses and communities thrive, proudly backed by American Express.
Visit shopsmall.comWe analyzed Shopsmall.com page load time and found that the first response time was 161 ms and then it took 2.5 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 45% of websites can load faster.
shopsmall.com performance score
name
value
score
weighting
Value2.9 s
53/100
10%
Value9.0 s
1/100
25%
Value5.3 s
57/100
10%
Value940 ms
30/100
30%
Value0
100/100
15%
Value9.4 s
31/100
10%
161 ms
368 ms
380 ms
298 ms
86 ms
Our browser made a total of 36 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Shopsmall.com, 17% (6 requests) were made to Aexp-static.com and 8% (3 requests) were made to Americanexpress.com. The less responsive or slowest element that took the longest time to load (453 ms) relates to the external source Shopsmall.americanexpress.com.
Page size can be reduced by 180.8 kB (27%)
663.0 kB
482.2 kB
In fact, the total size of Shopsmall.com main page is 663.0 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 45% of websites need less resources to load. Images take 454.6 kB which makes up the majority of the site volume.
Potential reduce by 14.1 kB
HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 3.6 kB, which is 20% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 14.1 kB or 77% of the original size.
Potential reduce by 32.8 kB
Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Shop Small images are well optimized though.
Potential reduce by 19.7 kB
It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 19.7 kB or 75% of the original size.
Potential reduce by 114.2 kB
CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Shopsmall.com needs all CSS files to be minified and compressed as it can save up to 114.2 kB or 70% of the original size.
Number of requests can be reduced by 3 (12%)
26
23
The browser has sent 26 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Shop Small. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 4 to 1 for CSS and as a result speed up the page load time.
161 ms
libs
368 ms
prod
380 ms
fonts.css
298 ms
inav_responsive.css
86 ms
home
453 ms
adobetracking
11 ms
Bootstrap.js
60 ms
EA7B68F8C7689E337.css
114 ms
home-banner-mobile.png
37 ms
logo-shopsmall-nav2.png
216 ms
logo-amex-plain.png
216 ms
home-grid-caption.jpg
217 ms
zip-input-x.png
216 ms
tile_bg.png
258 ms
tile-arrows.png
259 ms
iNav_ngi_sprite_new.gif
260 ms
icn-star-footer.png
235 ms
sprite-social.png
235 ms
66edbae4-0c00-4453-9c58-c0c4cb412064-3.woff
191 ms
66edbae4-0c00-4453-9c58-c0c4cb412064-3.woff
233 ms
3be50273-0b2e-4aef-ae68-882eacd611f9-3.woff
206 ms
BentonSans.woff
207 ms
+APoABADOAAcAzgAHALIACwCrADgAhwANAH8ACADKAAgAtwALAakAPwJ+AD8AdwAUAHcAFAB3ABQA2QAUANkAFADZABQA0AANAWIAFACxABUAsQAZASsAAgF6AAsCtgAy
164 ms
QAYAP0AGAD9ABgA4gAPAM4ACQDOAAcAzgAHAMoACAK2ADI=
166 ms
0fababca-4914-46dd-9b0f-efbd51f67ae8-3.woff
205 ms
BentonSansMd.woff
216 ms
_0008_9.jpg
133 ms
_00013.jpg
177 ms
_0003_4.jpg
103 ms
_00016.jpg
106 ms
_00010.jpg
104 ms
_0005_6.jpg
174 ms
_00021.jpg
145 ms
_00018.jpg
146 ms
serverComponent.php
436 ms
shopsmall.com accessibility score
Internationalization and localization
These are opportunities to improve the interpretation of your content by users in different locales.
Impact
Issue
<html> element does not have a [lang] attribute
Tables and lists
These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.
Impact
Issue
Lists do not contain only <li> elements and script supporting elements (<script> and <template>).
Best practices
These items highlight common accessibility best practices.
Impact
Issue
[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.
shopsmall.com best practices score
Trust and Safety
Impact
Issue
Does not use HTTPS
Includes front-end JavaScript libraries with known security vulnerabilities
Ensure CSP is effective against XSS attacks
General
Impact
Issue
Detected JavaScript libraries
Browser errors were logged to the console
shopsmall.com SEO score
Content Best Practices
Format your HTML in a way that enables crawlers to better understand your app’s content.
Impact
Issue
Links do not have descriptive text
Document doesn't have a valid hreflang
Crawling and Indexing
To appear in search results, crawlers need access to your app.
Impact
Issue
Links are not crawlable
Mobile Friendly
Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).
Impact
Issue
Document uses legible font sizes
Tap targets are not sized appropriately
EN
EN
UTF-8
Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Shopsmall.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Shopsmall.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.
shopsmall.com
Open Graph description is not detected on the main page of Shop Small. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: