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singerequipment.com screenshot

Report Summary

  • 18

    Performance

    Renders faster than
    34% of other websites

  • 83

    Accessibility

    Visual factors better than
    that of 54% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 79

    SEO

    Google-friendlier than
    40% of websites

singerequipment.com

Singer Equipment Co. | Foodservice Supplies, Equipment & Design

Page Load Speed

3.3 sec in total

First Response

82 ms

Resources Loaded

2.1 sec

Page Rendered

1.1 sec

singerequipment.com screenshot

About Website

Welcome to singerequipment.com homepage info - get ready to check Singer Equipment best content for United States right away, or after learning these important things about singerequipment.com

From commercial kitchen design and construction to one-stop wholesale supply, Singer delivers a history of success across the foodservice industry.

Visit singerequipment.com

Key Findings

We analyzed Singerequipment.com page load time and found that the first response time was 82 ms and then it took 3.2 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

singerequipment.com performance score

18

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.9 s

26/100

10%

LCP (Largest Contentful Paint)

Value35.5 s

0/100

25%

SI (Speed Index)

Value16.5 s

0/100

10%

TBT (Total Blocking Time)

Value5,070 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.03

100/100

15%

TTI (Time to Interactive)

Value37.2 s

0/100

10%

Network Requests Diagram

singerequipment.com

82 ms

www.singerequipment.com

502 ms

style.min.css

42 ms

css2

33 ms

css2

127 ms

Our browser made a total of 98 requests to load all elements on the main page. We found that 37% of them (36 requests) were addressed to the original Singerequipment.com, 27% (26 requests) were made to Fonts.gstatic.com and 9% (9 requests) were made to Assetcloud.roccommerce.net. The less responsive or slowest element that took the longest time to load (529 ms) relates to the external source Assetcloud.roccommerce.net.

Page Optimization Overview & Recommendations

Page size can be reduced by 849.5 kB (14%)

Content Size

6.3 MB

After Optimization

5.4 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Singerequipment.com main page is 6.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 4.4 MB which makes up the majority of the site volume.

HTML Optimization

-81%

Potential reduce by 96.1 kB

  • Original 118.1 kB
  • After minification 95.0 kB
  • After compression 22.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 23.1 kB, which is 20% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 96.1 kB or 81% of the original size.

Image Optimization

-3%

Potential reduce by 112.7 kB

  • Original 4.4 MB
  • After minification 4.3 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Singer Equipment images are well optimized though.

JavaScript Optimization

-38%

Potential reduce by 521.9 kB

  • Original 1.4 MB
  • After minification 1.4 MB
  • After compression 867.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 521.9 kB or 38% of the original size.

CSS Optimization

-31%

Potential reduce by 118.8 kB

  • Original 377.7 kB
  • After minification 377.7 kB
  • After compression 258.9 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Singerequipment.com needs all CSS files to be minified and compressed as it can save up to 118.8 kB or 31% of the original size.

Requests Breakdown

Number of requests can be reduced by 36 (54%)

Requests Now

67

After Optimization

31

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 67 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Singer Equipment. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 32 to 1 for JavaScripts and from 6 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

singerequipment.com

singerequipment.com

82 ms

www.singerequipment.com

www.singerequipment.com

502 ms

style.min.css

style.min.css

42 ms

css2

css2

33 ms

css2

css2

127 ms

css2

css2

127 ms

css2

css2

145 ms

require.js

require.js

32 ms

9451526.js

9451526.js

395 ms

gtm.js

gtm.js

255 ms

fbevents.js

fbevents.js

71 ms

logo_singer_web.png

logo_singer_web.png

41 ms

hotjar-1460196.js

hotjar-1460196.js

230 ms

rocket-hero-jpg-min.jpg

rocket-hero-jpg-min.jpg

529 ms

maxresdefault.jpg

maxresdefault.jpg

293 ms

rIXU-sJQTEU

rIXU-sJQTEU

355 ms

t9H2FakTlXM

t9H2FakTlXM

474 ms

we-build-min.jpg

we-build-min.jpg

350 ms

we-supply-header.jpg

we-supply-header.jpg

345 ms

markets-photo-3.jpg

markets-photo-3.jpg

347 ms

markets-photo-1.jpg

markets-photo-1.jpg

410 ms

markets-photo-2.jpg

markets-photo-2.jpg

410 ms

partners-photo-3-1-.jpg

partners-photo-3-1-.jpg

439 ms

partners-photo-1.jpg

partners-photo-1.jpg

467 ms

partners-photo-2.jpg

partners-photo-2.jpg

466 ms

maxresdefault.jpg

maxresdefault.jpg

347 ms

spacer.png

spacer.png

27 ms

pngegg.png

pngegg.png

53 ms

our-services-photo-1-(1)-min.jpg

our-services-photo-1-(1)-min.jpg

52 ms

our-services-photo-2.jpg

our-services-photo-2.jpg

261 ms

our-services-photo-3.jpg

our-services-photo-3.jpg

260 ms

our-services-photo-4.jpg

our-services-photo-4.jpg

234 ms

the-singer-legacy.jpg

the-singer-legacy.jpg

439 ms

singerr-logo-footer.png

singerr-logo-footer.png

205 ms

footer_linkedin.tmb-thumb36.png

footer_linkedin.tmb-thumb36.png

206 ms

footer_twitter.tmb-thumb36.png

footer_twitter.tmb-thumb36.png

230 ms

footer_instagram.tmb-thumb36.png

footer_instagram.tmb-thumb36.png

230 ms

footer_facebook_1.tmb-thumb36.png

footer_facebook_1.tmb-thumb36.png

263 ms

RocInit.js

RocInit.js

344 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0C4n.ttf

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231 ms

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299 ms

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299 ms

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278 ms

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326 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgshZ1y4n.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgshZ1y4n.ttf

341 ms

ROC-Icons.woff

ROC-Icons.woff

101 ms

singericon.woff

singericon.woff

101 ms

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144 ms

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147 ms

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208 ms

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208 ms

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147 ms

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208 ms

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237 ms

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261 ms

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261 ms

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264 ms

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264 ms

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264 ms

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265 ms

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286 ms

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267 ms

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314 ms

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312 ms

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313 ms

web-interactives-embed.js

web-interactives-embed.js

252 ms

collectedforms.js

collectedforms.js

253 ms

9451526.js

9451526.js

253 ms

banner.js

banner.js

252 ms

www-player.css

www-player.css

143 ms

www-embed-player.js

www-embed-player.js

161 ms

base.js

base.js

222 ms

all.js

all.js

434 ms

hawksearch.js

hawksearch.js

509 ms

SiteHeader.js

SiteHeader.js

432 ms

all.js

all.js

432 ms

Users.js

Users.js

431 ms

BannersTracking.js

BannersTracking.js

432 ms

slick.js

slick.js

432 ms

ad_status.js

ad_status.js

223 ms

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177 ms

embed.js

embed.js

75 ms

jquery.js

jquery.js

234 ms

Users.Forms.js

Users.Forms.js

233 ms

GoogleAnalytics.js

GoogleAnalytics.js

234 ms

Cart.js

Cart.js

230 ms

CartItems.js

CartItems.js

231 ms

CartManager.js

CartManager.js

234 ms

CartRailSummary.js

CartRailSummary.js

388 ms

CartSavedItems.js

CartSavedItems.js

232 ms

CartSummary.js

CartSummary.js

388 ms

CartTools.js

CartTools.js

387 ms

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12 ms

id

id

22 ms

Create

Create

182 ms

Create

Create

184 ms

jquery-3.1.1.min.js

jquery-3.1.1.min.js

161 ms

Accessibility Review

singerequipment.com accessibility score

83

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[role]s are not contained by their required parent element

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

Best Practices

singerequipment.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

singerequipment.com SEO score

79

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Singerequipment.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Singerequipment.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

singerequipment.com

Open Graph description is not detected on the main page of Singer Equipment. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: