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smarterbydesignonline.com screenshot

Report Summary

  • 37

    Performance

    Renders faster than
    56% of other websites

  • 88

    Accessibility

    Visual factors better than
    that of 68% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

smarterbydesignonline.com

Website design and social media in Philadelphia | Smarter By Design

Page Load Speed

1.1 sec in total

First Response

143 ms

Resources Loaded

706 ms

Page Rendered

279 ms

smarterbydesignonline.com screenshot

About Website

Click here to check amazing Smarter By Design Online content. Otherwise, check out these important facts you probably never knew about smarterbydesignonline.com

Smarter By Design is an award-winning digital marketing agency in Philadelphia that creates automated marketing campaigns, websites, social media marketing, SEO, SEM, and analytics solutions for small...

Visit smarterbydesignonline.com

Key Findings

We analyzed Smarterbydesignonline.com page load time and found that the first response time was 143 ms and then it took 985 ms to load all DOM resources and completely render a web page. This is quite a good result, as only 20% of websites can load faster.

Performance Metrics

smarterbydesignonline.com performance score

37

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.4 s

72/100

10%

LCP (Largest Contentful Paint)

Value3.4 s

68/100

25%

SI (Speed Index)

Value11.4 s

5/100

10%

TBT (Total Blocking Time)

Value14,460 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.144

78/100

15%

TTI (Time to Interactive)

Value19.9 s

2/100

10%

Network Requests Diagram

smarterbydesignonline.com

143 ms

ModuleStyleSheets.css

65 ms

ups-screen.css

62 ms

theme.css

12 ms

jquery.min.js

12 ms

Our browser made a total of 93 requests to load all elements on the main page. We found that 80% of them (74 requests) were addressed to the original Smarterbydesignonline.com, 2% (2 requests) were made to Google-analytics.com and 2% (2 requests) were made to Staticxx.facebook.com. The less responsive or slowest element that took the longest time to load (327 ms) belongs to the original domain Smarterbydesignonline.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 531.1 kB (36%)

Content Size

1.5 MB

After Optimization

929.7 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Smarterbydesignonline.com main page is 1.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 785.3 kB which makes up the majority of the site volume.

HTML Optimization

-77%

Potential reduce by 37.6 kB

  • Original 48.6 kB
  • After minification 45.2 kB
  • After compression 11.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 37.6 kB or 77% of the original size.

Image Optimization

-7%

Potential reduce by 51.8 kB

  • Original 785.3 kB
  • After minification 733.5 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Smarter By Design Online images are well optimized though.

JavaScript Optimization

-68%

Potential reduce by 358.8 kB

  • Original 525.2 kB
  • After minification 515.9 kB
  • After compression 166.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 358.8 kB or 68% of the original size.

CSS Optimization

-82%

Potential reduce by 83.0 kB

  • Original 101.8 kB
  • After minification 87.6 kB
  • After compression 18.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Smarterbydesignonline.com needs all CSS files to be minified and compressed as it can save up to 83.0 kB or 82% of the original size.

Requests Breakdown

Number of requests can be reduced by 26 (29%)

Requests Now

90

After Optimization

64

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 90 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Smarter By Design Online. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 21 to 1 for JavaScripts and from 7 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

smarterbydesignonline.com

smarterbydesignonline.com

143 ms

ModuleStyleSheets.css

ModuleStyleSheets.css

65 ms

ups-screen.css

ups-screen.css

62 ms

theme.css

theme.css

12 ms

jquery.min.js

jquery.min.js

12 ms

jquery.js

jquery.js

82 ms

prettyPhoto.css

prettyPhoto.css

18 ms

jquery.prettyPhoto.js

jquery.prettyPhoto.js

90 ms

jquery-1.6.1.min.js

jquery-1.6.1.min.js

106 ms

nivo-slider.css

nivo-slider.css

40 ms

Box.css

Box.css

43 ms

Java_Box.js

Java_Box.js

45 ms

Java_DynMenus.js

Java_DynMenus.js

44 ms

Java_DynMenusSelected.js

Java_DynMenusSelected.js

47 ms

jquery.nivo.slider.pack.js

jquery.nivo.slider.pack.js

130 ms

ValidationFunctions.js

ValidationFunctions.js

72 ms

Java_DynMenusSelectedCSS.js

Java_DynMenusSelectedCSS.js

71 ms

Loader_1055725.js

Loader_1055725.js

176 ms

ga.js

ga.js

23 ms

hotjar-113944.js

hotjar-113944.js

218 ms

sxdheader2.png

sxdheader2.png

64 ms

gradient.png

gradient.png

65 ms

fresh_nav_bg.jpg

fresh_nav_bg.jpg

63 ms

fresh_nav_off_01.jpg

fresh_nav_off_01.jpg

60 ms

1x1.gif

1x1.gif

16 ms

fresh_nav_off_02.jpg

fresh_nav_off_02.jpg

61 ms

fresh_nav_off_03.jpg

fresh_nav_off_03.jpg

58 ms

fresh_nav_off_04.jpg

fresh_nav_off_04.jpg

69 ms

fresh_nav_off_05.jpg

fresh_nav_off_05.jpg

96 ms

fresh_nav_off_06.jpg

fresh_nav_off_06.jpg

97 ms

fresh_nav_off_07.jpg

fresh_nav_off_07.jpg

96 ms

fresh_nav_off_08.jpg

fresh_nav_off_08.jpg

95 ms

fresh_nav_on_06.jpg

fresh_nav_on_06.jpg

96 ms

fresh_nav_on_04.jpg

fresh_nav_on_04.jpg

97 ms

fresh_nav_on_08.jpg

fresh_nav_on_08.jpg

167 ms

fresh_nav_on_03.jpg

fresh_nav_on_03.jpg

166 ms

fresh_nav_on_07.jpg

fresh_nav_on_07.jpg

164 ms

fresh_nav_on_01.jpg

fresh_nav_on_01.jpg

167 ms

fresh_nav_on_05.jpg

fresh_nav_on_05.jpg

168 ms

fresh_nav_on_02.jpg

fresh_nav_on_02.jpg

114 ms

homeheader_base.jpg

homeheader_base.jpg

224 ms

homeheader_1.jpg

homeheader_1.jpg

240 ms

homeheader_2.jpg

homeheader_2.jpg

224 ms

homeheader_3.jpg

homeheader_3.jpg

241 ms

homeheader_4.jpg

homeheader_4.jpg

241 ms

homeheader_5.jpg

homeheader_5.jpg

240 ms

homeheader_6.jpg

homeheader_6.jpg

261 ms

homeheader_7.jpg

homeheader_7.jpg

261 ms

homeheader_8.jpg

homeheader_8.jpg

261 ms

homeheader_9.jpg

homeheader_9.jpg

261 ms

homeheader_10.jpg

homeheader_10.jpg

260 ms

homeheader_11.jpg

homeheader_11.jpg

257 ms

homeheader_12.jpg

homeheader_12.jpg

322 ms

homeheader_13.jpg

homeheader_13.jpg

327 ms

homeheader_14.jpg

homeheader_14.jpg

322 ms

homeheader_15.jpg

homeheader_15.jpg

322 ms

ValidationFunctions.aspx

ValidationFunctions.aspx

267 ms

__utm.gif

__utm.gif

18 ms

homeheader_16.jpg

homeheader_16.jpg

275 ms

v1.js

v1.js

17 ms

shadow_thin.jpg

shadow_thin.jpg

272 ms

iPad.jpg

iPad.jpg

271 ms

smartphones.jpg

smartphones.jpg

268 ms

cta_2.jpg

cta_2.jpg

274 ms

news_64.png

news_64.png

286 ms

Twitter-48x48.png

Twitter-48x48.png

283 ms

font-awesome.min.css

font-awesome.min.css

99 ms

sdk.js

sdk.js

41 ms

widgets.js

widgets.js

41 ms

platform.js

platform.js

150 ms

page.js

page.js

41 ms

Facebook-48x48.png

Facebook-48x48.png

236 ms

Feed-48x48.png

Feed-48x48.png

252 ms

server.png

server.png

255 ms

clock.png

clock.png

255 ms

file-edit.png

file-edit.png

248 ms

up4.png

up4.png

262 ms

web.png

web.png

245 ms

protect%20blue.png

protect%20blue.png

198 ms

main-feature-blox-website.png

main-feature-blox-website.png

201 ms

main-feature-blox-ecommerce.png

main-feature-blox-ecommerce.png

195 ms

main-feature-blox-email-marketing.png

main-feature-blox-email-marketing.png

195 ms

tab.js

tab.js

48 ms

main-feature-blox-crm.png

main-feature-blox-crm.png

199 ms

152 ms

xd_arbiter.php

xd_arbiter.php

45 ms

xd_arbiter.php

xd_arbiter.php

59 ms

modules-043c1e6abe660c48857202e419ff9d8a.js

modules-043c1e6abe660c48857202e419ff9d8a.js

58 ms

main-feature-blox-analytics.png

main-feature-blox-analytics.png

146 ms

captchaprocess.aspx

captchaprocess.aspx

133 ms

loading.gif

loading.gif

130 ms

tracker.js

tracker.js

29 ms

contact_left_dark.png

contact_left_dark.png

33 ms

Accessibility Review

smarterbydesignonline.com accessibility score

88

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

Best Practices

smarterbydesignonline.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

smarterbydesignonline.com SEO score

86

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Smarterbydesignonline.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Smarterbydesignonline.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

smarterbydesignonline.com

Open Graph description is not detected on the main page of Smarter By Design Online. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: