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supermarket.co.uk screenshot

Report Summary

  • 16

    Performance

    Renders faster than
    30% of other websites

  • 92

    Accessibility

    Visual factors better than
    that of 78% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 83

    SEO

    Google-friendlier than
    46% of websites

supermarket.co.uk

Cheapest Supermarket Deals UK & Money Saving Guides

Page Load Speed

8 sec in total

First Response

190 ms

Resources Loaded

6.9 sec

Page Rendered

980 ms

supermarket.co.uk screenshot

About Website

Welcome to supermarket.co.uk homepage info - get ready to check Supermarket best content for United Kingdom right away, or after learning these important things about supermarket.co.uk

Where deals meet variety with exceptional value for money without having to compromise on brand quality or choice

Visit supermarket.co.uk

Key Findings

We analyzed Supermarket.co.uk page load time and found that the first response time was 190 ms and then it took 7.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 85% of websites can load faster.

Performance Metrics

supermarket.co.uk performance score

16

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.1 s

9/100

10%

LCP (Largest Contentful Paint)

Value15.1 s

0/100

25%

SI (Speed Index)

Value17.0 s

0/100

10%

TBT (Total Blocking Time)

Value5,390 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.04

99/100

15%

TTI (Time to Interactive)

Value21.0 s

1/100

10%

Network Requests Diagram

supermarket.co.uk

190 ms

www.supermarket.co.uk

2803 ms

js

65 ms

adsbygoogle.js

212 ms

jquery.min.js

29 ms

Our browser made a total of 161 requests to load all elements on the main page. We found that 61% of them (98 requests) were addressed to the original Supermarket.co.uk, 18% (29 requests) were made to M.media-amazon.com and 6% (10 requests) were made to Googleads.g.doubleclick.net. The less responsive or slowest element that took the longest time to load (2.8 sec) belongs to the original domain Supermarket.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 572.2 kB (42%)

Content Size

1.3 MB

After Optimization

777.5 kB

  • HTML
  • Images
  • JavaScript

In fact, the total size of Supermarket.co.uk main page is 1.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. HTML takes 524.7 kB which makes up the majority of the site volume.

HTML Optimization

-85%

Potential reduce by 447.3 kB

  • Original 524.7 kB
  • After minification 494.5 kB
  • After compression 77.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 447.3 kB or 85% of the original size.

Image Optimization

-0%

Potential reduce by 56 B

  • Original 323.8 kB
  • After minification 323.7 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Supermarket images are well optimized though.

JavaScript Optimization

-25%

Potential reduce by 124.8 kB

  • Original 501.3 kB
  • After minification 501.3 kB
  • After compression 376.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 124.8 kB or 25% of the original size.

Requests Breakdown

Number of requests can be reduced by 90 (60%)

Requests Now

151

After Optimization

61

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 151 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Supermarket. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 50 to 1 for JavaScripts and from 42 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

supermarket.co.uk

supermarket.co.uk

190 ms

www.supermarket.co.uk

www.supermarket.co.uk

2803 ms

js

js

65 ms

adsbygoogle.js

adsbygoogle.js

212 ms

jquery.min.js

jquery.min.js

29 ms

thickbox.css

thickbox.css

258 ms

cookie-law-info-public.css

cookie-law-info-public.css

261 ms

cookie-law-info-gdpr.css

cookie-law-info-gdpr.css

377 ms

front-flex.min.css

front-flex.min.css

298 ms

style.min.css

style.min.css

300 ms

woocommerce-layout.css

woocommerce-layout.css

383 ms

woocommerce.css

woocommerce.css

384 ms

frontend.css

frontend.css

426 ms

swiper-bundle.min.css

swiper-bundle.min.css

465 ms

jquery-bxslider.min.css

jquery-bxslider.min.css

387 ms

font-awesome.min.css

font-awesome.min.css

463 ms

jquery.fancybox.min.css

jquery.fancybox.min.css

481 ms

animate.min.css

animate.min.css

480 ms

wp-carousel-pro-public.min.css

wp-carousel-pro-public.min.css

570 ms

wp-faqp-public.min.css

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528 ms

wpnw-pro-public.min.css

wpnw-pro-public.min.css

713 ms

slick.css

slick.css

549 ms

wprpsp-public.min.css

wprpsp-public.min.css

651 ms

common.min.css

common.min.css

571 ms

font-awesome.min.css

font-awesome.min.css

597 ms

wcpscwc-pro-public.min.css

wcpscwc-pro-public.min.css

721 ms

bootstrap.min.css

bootstrap.min.css

832 ms

mip.external.css

mip.external.css

826 ms

style.css

style.css

682 ms

dynamic.css

dynamic.css

741 ms

font-style.css

font-style.css

767 ms

style.css

style.css

796 ms

js_composer.min.css

js_composer.min.css

1052 ms

main.css

main.css

836 ms

tooltipster.min.css

tooltipster.min.css

852 ms

font-awesome.min.css

font-awesome.min.css

883 ms

paoc-public.min.css

paoc-public.min.css

917 ms

jquery.min.js

jquery.min.js

920 ms

jquery-migrate.min.js

jquery-migrate.min.js

917 ms

cookie-law-info-public.js

cookie-law-info-public.js

937 ms

css

css

43 ms

adsbygoogle.js

adsbygoogle.js

175 ms

css

css

19 ms

261318X1746041.skimlinks.js

261318X1746041.skimlinks.js

170 ms

js

js

63 ms

analytics.js

analytics.js

23 ms

sow-button-flat-22737d916c3a-61894.css

sow-button-flat-22737d916c3a-61894.css

873 ms

collect

collect

12 ms

collect

collect

114 ms

show_ads_impl.js

show_ads_impl.js

250 ms

style.css

style.css

765 ms

style.css

style.css

757 ms

ga-audiences

ga-audiences

74 ms

sow-image-default-1b8513c5f0f2-61894.css

sow-image-default-1b8513c5f0f2-61894.css

727 ms

cookie-law-info-table.css

cookie-law-info-table.css

735 ms

jquery.easy-ticker.min.js

jquery.easy-ticker.min.js

693 ms

script.min.js

script.min.js

725 ms

jquery.blockUI.min.js

jquery.blockUI.min.js

728 ms

add-to-cart.min.js

add-to-cart.min.js

729 ms

js.cookie.min.js

js.cookie.min.js

698 ms

woocommerce.min.js

woocommerce.min.js

681 ms

frontend.js

frontend.js

692 ms

woocommerce-add-to-cart.js

woocommerce-add-to-cart.js

719 ms

62615.js

62615.js

724 ms

thickbox.js

thickbox.js

680 ms

moment.min.js

moment.min.js

745 ms

wp-polyfill-inert.min.js

wp-polyfill-inert.min.js

665 ms

regenerator-runtime.min.js

regenerator-runtime.min.js

676 ms

wp-polyfill.min.js

wp-polyfill.min.js

695 ms

hooks.min.js

hooks.min.js

642 ms

style.css

style.css

620 ms

deprecated.min.js

deprecated.min.js

738 ms

date.min.js

date.min.js

970 ms

tooltipster.min.js

tooltipster.min.js

711 ms

sourcebuster.min.js

sourcebuster.min.js

690 ms

css

css

19 ms

order-attribution.min.js

order-attribution.min.js

661 ms

common.min.js

common.min.js

649 ms

bootstrap.min.js

bootstrap.min.js

639 ms

mip.external.js

mip.external.js

2098 ms

functions.js

functions.js

839 ms

comment-reply.min.js

comment-reply.min.js

806 ms

core.min.js

core.min.js

772 ms

mouse.min.js

mouse.min.js

771 ms

slider.min.js

slider.min.js

1206 ms

jquery.ui.touch-punch.js

jquery.ui.touch-punch.js

1189 ms

js_composer_front.min.js

js_composer_front.min.js

1154 ms

custombox.legacy.min.js

custombox.legacy.min.js

1117 ms

custombox.min.js

custombox.min.js

1110 ms

fjGallery.min.js

fjGallery.min.js

1918 ms

preloader.min.js

preloader.min.js

1906 ms

wp-carousel-pro-public.min.js

wp-carousel-pro-public.min.js

1870 ms

main.js

main.js

1870 ms

paoc-public.min.js

paoc-public.min.js

1835 ms

statistics.asp

statistics.asp

1603 ms

track.js

track.js

1593 ms

51KE7qb92yL._SL160_.jpg

51KE7qb92yL._SL160_.jpg

319 ms

mobile-2.png

mobile-2.png

1733 ms

logo2-2.png

logo2-2.png

1739 ms

supermarket-deals-groceries-foods-and-drinks-468.jpg

supermarket-deals-groceries-foods-and-drinks-468.jpg

1729 ms

grocery-bag-delivering-groceries-square-300x300.jpg

grocery-bag-delivering-groceries-square-300x300.jpg

1729 ms

supermarket-best-deals-729.red_-1.png

supermarket-best-deals-729.red_-1.png

1732 ms

spinner.svg

spinner.svg

1729 ms

icon-check-prime.svg

icon-check-prime.svg

1762 ms

Grocery-square-425x470.jpg

Grocery-square-425x470.jpg

1762 ms

Household-products-400x440.jpg

Household-products-400x440.jpg

1763 ms

Diary-products-square-440x460.jpg

Diary-products-square-440x460.jpg

1763 ms

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737 ms

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738 ms

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736 ms

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738 ms

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737 ms

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736 ms

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1550 ms

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1830 ms

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649 ms

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1458 ms

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1550 ms

zrt_lookup.html

zrt_lookup.html

641 ms

ads

ads

1339 ms

ads

ads

1618 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

1928 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

1929 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

1604 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

1929 ms

ads

ads

1586 ms

ads

ads

1563 ms

ads

ads

1587 ms

ads

ads

1486 ms

icomoon.ttf

icomoon.ttf

1286 ms

ca-pub-0889711162937032

ca-pub-0889711162937032

840 ms

track-visibility.aspx

track-visibility.aspx

625 ms

push

push

617 ms

ads

ads

457 ms

ads

ads

449 ms

ads

ads

443 ms

449 ms

woocommerce-smallscreen.css

woocommerce-smallscreen.css

177 ms

loadingAnimation.gif

loadingAnimation.gif

121 ms

sodar

sodar

109 ms

mobile-retina-2.png

mobile-retina-2.png

107 ms

Accessibility Review

supermarket.co.uk accessibility score

92

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

[id] attributes on active, focusable elements are not unique

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

supermarket.co.uk best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

supermarket.co.uk SEO score

83

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

High

Page is blocked from indexing

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Supermarket.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Supermarket.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

supermarket.co.uk

Open Graph data is detected on the main page of Supermarket. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: