Tools & Wizards About Us
swissshops.ch screenshot

Report Summary

  • 45

    Performance

    Renders faster than
    64% of other websites

  • 86

    Accessibility

    Visual factors better than
    that of 61% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 77

    SEO

    Google-friendlier than
    36% of websites

swissshops.ch

SwissShops.ch - die 250 besten Online Shops der Schweiz

Page Load Speed

2.8 sec in total

First Response

406 ms

Resources Loaded

2.2 sec

Page Rendered

189 ms

swissshops.ch screenshot

About Website

Welcome to swissshops.ch homepage info - get ready to check Swiss Shops best content for Switzerland right away, or after learning these important things about swissshops.ch

Die besten Online Shops der Schweiz finden. Dies ist die einzigartige Gutscheincode Plattform für Schweizer Internet Online Shopping mit Black Friday Gutschein.

Visit swissshops.ch

Key Findings

We analyzed Swissshops.ch page load time and found that the first response time was 406 ms and then it took 2.4 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.

Performance Metrics

swissshops.ch performance score

45

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.1 s

82/100

10%

LCP (Largest Contentful Paint)

Value7.4 s

4/100

25%

SI (Speed Index)

Value3.1 s

93/100

10%

TBT (Total Blocking Time)

Value1,110 ms

23/100

30%

CLS (Cumulative Layout Shift)

Value0.003

100/100

15%

TTI (Time to Interactive)

Value7.4 s

49/100

10%

Network Requests Diagram

swissshops.ch

406 ms

www.swissshops.ch

597 ms

js

60 ms

addthis_widget.js

217 ms

zalando.jpg

293 ms

Our browser made a total of 22 requests to load all elements on the main page. We found that 68% of them (15 requests) were addressed to the original Swissshops.ch, 5% (1 request) were made to Googletagmanager.com and 5% (1 request) were made to S7.addthis.com. The less responsive or slowest element that took the longest time to load (880 ms) relates to the external source Mc.yandex.ru.

Page Optimization Overview & Recommendations

Page size can be reduced by 16.0 kB (5%)

Content Size

334.1 kB

After Optimization

318.1 kB

  • HTML
  • Images
  • JavaScript

In fact, the total size of Swissshops.ch main page is 334.1 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 20% of websites need less resources to load. Images take 227.3 kB which makes up the majority of the site volume.

HTML Optimization

-80%

Potential reduce by 15.9 kB

  • Original 19.8 kB
  • After minification 17.5 kB
  • After compression 3.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 2.3 kB, which is 12% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 15.9 kB or 80% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 227.3 kB
  • After minification 227.3 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Swiss Shops images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 56 B

  • Original 87.0 kB
  • After minification 86.9 kB
  • After compression 86.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

Requests Breakdown

Number of requests can be reduced by 3 (15%)

Requests Now

20

After Optimization

17

  • AJAX
  • Images
  • JavaScript

The browser has sent 20 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Swiss Shops. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 4 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

swissshops.ch

swissshops.ch

406 ms

www.swissshops.ch

www.swissshops.ch

597 ms

js

js

60 ms

addthis_widget.js

addthis_widget.js

217 ms

zalando.jpg

zalando.jpg

293 ms

swissshops.png

swissshops.png

291 ms

facebooklike.png

facebooklike.png

292 ms

digitec.png

digitec.png

291 ms

microspot.png

microspot.png

290 ms

gutscheincode.png

gutscheincode.png

290 ms

geschenkgutschein.png

geschenkgutschein.png

481 ms

jumbogutschein.gif

jumbogutschein.gif

576 ms

media-markt.png

media-markt.png

386 ms

zalando.gif

zalando.gif

387 ms

gutscheincode.jpg

gutscheincode.jpg

576 ms

onlineshopschweiz.png

onlineshopschweiz.png

389 ms

schweizershop.png

schweizershop.png

483 ms

anet-487799063

anet-487799063

299 ms

counter.js

counter.js

48 ms

t.php

t.php

80 ms

tag.js

tag.js

880 ms

24C2-CH-EN-Clearance-Affiliates-Short-List--728x90.jpg

24C2-CH-EN-Clearance-Affiliates-Short-List--728x90.jpg

502 ms

Accessibility Review

swissshops.ch accessibility score

86

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<frame> or <iframe> elements do not have a title

Best Practices

swissshops.ch best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

SEO Factors

swissshops.ch SEO score

77

Search Engine Optimization Advices

Language and Encoding

  • Language Detected

    DE

  • Language Claimed

    DE

  • Encoding

    ISO-8859-1

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Swissshops.ch can be misinterpreted by Google and other search engines. Our service has detected that German is used on the page, and it matches the claimed language. Our system also found out that Swissshops.ch main page’s claimed encoding is iso-8859-1. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

swissshops.ch

Open Graph description is not detected on the main page of Swiss Shops. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: