Tools & Wizards About Us
swordfishadvertising.co.uk screenshot

Report Summary

  • 40

    Performance

    Renders faster than
    59% of other websites

  • 88

    Accessibility

    Visual factors better than
    that of 68% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

swordfishadvertising.co.uk

Swordfish

Page Load Speed

1.5 sec in total

First Response

183 ms

Resources Loaded

1.2 sec

Page Rendered

77 ms

swordfishadvertising.co.uk screenshot

About Website

Click here to check amazing Swordfish Advertising content. Otherwise, check out these important facts you probably never knew about swordfishadvertising.co.uk

Visit swordfishadvertising.co.uk

Key Findings

We analyzed Swordfishadvertising.co.uk page load time and found that the first response time was 183 ms and then it took 1.3 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 30% of websites can load faster.

Performance Metrics

swordfishadvertising.co.uk performance score

40

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value6.7 s

2/100

10%

LCP (Largest Contentful Paint)

Value14.2 s

0/100

25%

SI (Speed Index)

Value6.7 s

35/100

10%

TBT (Total Blocking Time)

Value180 ms

91/100

30%

CLS (Cumulative Layout Shift)

Value0.353

31/100

15%

TTI (Time to Interactive)

Value8.0 s

43/100

10%

Network Requests Diagram

swordfishadvertising.co.uk

183 ms

swordfishadvertising.co.uk

344 ms

jquery.min.js

47 ms

bootstrap.min.js

43 ms

bootstrap.min.css

56 ms

Our browser made a total of 47 requests to load all elements on the main page. We found that 51% of them (24 requests) were addressed to the original Swordfishadvertising.co.uk, 15% (7 requests) were made to Unpkg.com and 11% (5 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (408 ms) belongs to the original domain Swordfishadvertising.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 48.8 kB (24%)

Content Size

207.7 kB

After Optimization

158.9 kB

  • HTML
  • JavaScript
  • CSS

In fact, the total size of Swordfishadvertising.co.uk main page is 207.7 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 40% of websites need less resources to load. Javascripts take 89.5 kB which makes up the majority of the site volume.

HTML Optimization

-78%

Potential reduce by 44.6 kB

  • Original 56.9 kB
  • After minification 55.0 kB
  • After compression 12.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 44.6 kB or 78% of the original size.

JavaScript Optimization

-4%

Potential reduce by 3.3 kB

  • Original 89.5 kB
  • After minification 89.4 kB
  • After compression 86.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-1%

Potential reduce by 895 B

  • Original 61.2 kB
  • After minification 61.2 kB
  • After compression 60.3 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Swordfishadvertising.co.uk has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 23 (64%)

Requests Now

36

After Optimization

13

  • Images
  • JavaScript
  • CSS

The browser has sent 36 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Swordfish Advertising. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 17 to 1 for JavaScripts and from 8 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

swordfishadvertising.co.uk

swordfishadvertising.co.uk

183 ms

swordfishadvertising.co.uk

swordfishadvertising.co.uk

344 ms

jquery.min.js

jquery.min.js

47 ms

bootstrap.min.js

bootstrap.min.js

43 ms

bootstrap.min.css

bootstrap.min.css

56 ms

all.css

all.css

77 ms

dotlottie-player.mjs

dotlottie-player.mjs

88 ms

lottie-interactivity.min.js

lottie-interactivity.min.js

104 ms

aos.css

aos.css

55 ms

split-type

split-type

104 ms

player.js

player.js

65 ms

css2

css2

63 ms

css2

css2

75 ms

style.min.css

style.min.css

88 ms

front.min.css

front.min.css

169 ms

style.css

style.css

247 ms

front.min.js

front.min.js

251 ms

main.js

main.js

252 ms

cursor.js

cursor.js

252 ms

dotlottie.js

dotlottie.js

253 ms

rellax.js

rellax.js

253 ms

cookie.js

cookie.js

325 ms

gsap.min.js

gsap.min.js

408 ms

ScrollTrigger.min.js

ScrollTrigger.min.js

408 ms

aos.js

aos.js

60 ms

lenis.min.js

lenis.min.js

104 ms

lottie-interactivity.min.js

lottie-interactivity.min.js

14 ms

split-type@0.3.4

split-type@0.3.4

18 ms

index.min.js

index.min.js

16 ms

911613381

911613381

228 ms

Logo-Master-Swordfish-FULL-BLK.png.webp

Logo-Master-Swordfish-FULL-BLK.png.webp

82 ms

alt-logo-white.svg

alt-logo-white.svg

81 ms

scroll-down-circle.png.webp

scroll-down-circle.png.webp

80 ms

btn-arrow.svg

btn-arrow.svg

86 ms

20_years.svg

20_years.svg

85 ms

35_therapy_areas.svg

35_therapy_areas.svg

82 ms

100_awards.svg

100_awards.svg

159 ms

slider-arrow.svg

slider-arrow.svg

161 ms

PMSociety_Awards2023_Badges_Gold_Black.svg

PMSociety_Awards2023_Badges_Gold_Black.svg

164 ms

Logo_T40_Healthcare_Agencies_UK.svg

Logo_T40_Healthcare_Agencies_UK.svg

162 ms

social-arrow.svg

social-arrow.svg

165 ms

pxiEyp8kv8JHgFVrFJA.ttf

pxiEyp8kv8JHgFVrFJA.ttf

18 ms

pxiByp8kv8JHgFVrLGT9V1s.ttf

pxiByp8kv8JHgFVrLGT9V1s.ttf

23 ms

pxiByp8kv8JHgFVrLEj6V1s.ttf

pxiByp8kv8JHgFVrLEj6V1s.ttf

29 ms

pxiByp8kv8JHgFVrLCz7V1s.ttf

pxiByp8kv8JHgFVrLCz7V1s.ttf

34 ms

pxiByp8kv8JHgFVrLDD4V1s.ttf

pxiByp8kv8JHgFVrLDD4V1s.ttf

31 ms

api.js

api.js

16 ms

Accessibility Review

swordfishadvertising.co.uk accessibility score

88

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<frame> or <iframe> elements do not have a title

High

Image elements do not have [alt] attributes

Best Practices

swordfishadvertising.co.uk best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

swordfishadvertising.co.uk SEO score

86

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Swordfishadvertising.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Swordfishadvertising.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

swordfishadvertising.co.uk

Open Graph description is not detected on the main page of Swordfish Advertising. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: