Tools & Wizards About Us
sinoer.tmall.com screenshot

Report Summary

  • 33

    Performance

    Renders faster than
    53% of other websites

  • 67

    Accessibility

    Visual factors better than
    that of 32% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    56% of websites

  • 62

    SEO

    Google-friendlier than
    22% of websites

sinoer.tmall.com

Page Load Speed

43.7 sec in total

First Response

915 ms

Resources Loaded

40.7 sec

Page Rendered

2 sec

sinoer.tmall.com screenshot

About Website

Welcome to sinoer.tmall.com homepage info - get ready to check Sinoer Tmall best content for China right away, or after learning these important things about sinoer.tmall.com

淘宝, 店铺, 旺铺, sinoer希努尔男装旗舰店

Visit sinoer.tmall.com

Key Findings

We analyzed Sinoer.tmall.com page load time and found that the first response time was 915 ms and then it took 42.7 sec to load all DOM resources and completely render a web page. This is an excellent result, as only a small number of websites can load faster.

Performance Metrics

sinoer.tmall.com performance score

33

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value9.0 s

0/100

10%

LCP (Largest Contentful Paint)

Value12.0 s

0/100

25%

SI (Speed Index)

Value9.0 s

14/100

10%

TBT (Total Blocking Time)

Value580 ms

51/100

30%

CLS (Cumulative Layout Shift)

Value0.002

100/100

15%

TTI (Time to Interactive)

Value11.7 s

17/100

10%

Network Requests Diagram

sinoer.tmall.com

915 ms

sinoer.tmall.com

5744 ms

sinoer.world.tmall.com

3981 ms

sinoer.world.tmall.com

5108 ms

jump

2300 ms

Our browser made a total of 101 requests to load all elements on the main page. We found that 2% of them (2 requests) were addressed to the original Sinoer.tmall.com, 35% (35 requests) were made to G.alicdn.com and 18% (18 requests) were made to Gdp.alicdn.com. The less responsive or slowest element that took the longest time to load (9.7 sec) relates to the external source Gskip.taobao.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 4.7 MB (32%)

Content Size

14.7 MB

After Optimization

10.1 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Sinoer.tmall.com main page is 14.7 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Images take 13.7 MB which makes up the majority of the site volume.

HTML Optimization

-76%

Potential reduce by 130.1 kB

  • Original 170.3 kB
  • After minification 144.3 kB
  • After compression 40.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 25.9 kB, which is 15% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 130.1 kB or 76% of the original size.

Image Optimization

-29%

Potential reduce by 4.0 MB

  • Original 13.7 MB
  • After minification 9.7 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Sinoer Tmall needs image optimization as it can save up to 4.0 MB or 29% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-35%

Potential reduce by 148.7 kB

  • Original 425.0 kB
  • After minification 425.0 kB
  • After compression 276.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 148.7 kB or 35% of the original size.

CSS Optimization

-87%

Potential reduce by 364.0 kB

  • Original 418.6 kB
  • After minification 408.3 kB
  • After compression 54.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Sinoer.tmall.com needs all CSS files to be minified and compressed as it can save up to 364.0 kB or 87% of the original size.

Requests Breakdown

Number of requests can be reduced by 48 (58%)

Requests Now

83

After Optimization

35

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 83 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Sinoer Tmall. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 30 to 1 for JavaScripts and from 10 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

sinoer.tmall.com

sinoer.tmall.com

915 ms

sinoer.tmall.com

sinoer.tmall.com

5744 ms

sinoer.world.tmall.com

sinoer.world.tmall.com

3981 ms

sinoer.world.tmall.com

sinoer.world.tmall.com

5108 ms

jump

jump

2300 ms

add

add

3759 ms

sinoer.world.tmall.com

sinoer.world.tmall.com

429 ms

sinoer.world.tmall.com

sinoer.world.tmall.com

393 ms

sinoer.world.tmall.com

sinoer.world.tmall.com

414 ms

sinoer.world.tmall.com

sinoer.world.tmall.com

7029 ms

global-min.css

global-min.css

266 ms

seed-min.js

seed-min.js

270 ms

global-min.js

global-min.js

321 ms

g.alicdn.com

g.alicdn.com

256 ms

g.alicdn.com

g.alicdn.com

257 ms

brandbar-min.css

brandbar-min.css

316 ms

copyright-min.css

copyright-min.css

319 ms

419 ms

TB1B9NOLVXXXXbkXFXXn00bFXXX.css

TB1B9NOLVXXXXbkXFXXn00bFXXX.css

540 ms

index.js

index.js

315 ms

init-async-min.js

init-async-min.js

317 ms

376 ms

42 ms

s.gif

s.gif

6032 ms

aplus_v2.js

aplus_v2.js

127 ms

110 ms

TB1ksX7HVXXXXcwXpXXzlnMKpXX-26-221.png

TB1ksX7HVXXXXcwXpXXzlnMKpXX-26-221.png

5894 ms

getipinfo

getipinfo

273 ms

counter6

counter6

7306 ms

TB1Ak8ZIVXXXXX0XXXXQxPyJVXX-95-40.png

TB1Ak8ZIVXXXXX0XXXXQxPyJVXX-95-40.png

5850 ms

TB1_CjqIpXXXXbOXFXXuAZJYXXX-180-180.png

TB1_CjqIpXXXXbOXFXXuAZJYXXX-180-180.png

5901 ms

shopinfo-min.css

shopinfo-min.css

257 ms

aplus_v2.js

aplus_v2.js

173 ms

108 ms

106 ms

87 ms

font_1451273740_187741.woff

font_1451273740_187741.woff

5917 ms

processUserCookie.htm

processUserCookie.htm

9721 ms

TB1kIX_GXXXXXahXVXXAYQ4SFXX-408-114.png

TB1kIX_GXXXXXahXVXXAYQ4SFXX-408-114.png

5569 ms

agp_heat.min.js

agp_heat.min.js

5519 ms

wp-beacon.js

wp-beacon.js

5569 ms

2.gif

2.gif

4233 ms

ahot.1.9

ahot.1.9

4649 ms

362 ms

270 ms

265 ms

blank

blank

32 ms

hd_bg2.jpg

hd_bg2.jpg

337 ms

TB2zVx6mFXXXXbsXXXXXXXXXXXX_!!2037315825.jpg

TB2zVx6mFXXXXbsXXXXXXXXXXXX_!!2037315825.jpg

564 ms

TB2hipPmFXXXXahXpXXXXXXXXXX_!!2037315825.jpg

TB2hipPmFXXXXahXpXXXXXXXXXX_!!2037315825.jpg

562 ms

TB2rUV9mFXXXXbBXXXXXXXXXXXX_!!2037315825.jpg

TB2rUV9mFXXXXbBXXXXXXXXXXXX_!!2037315825.jpg

562 ms

TB11O5QFVXXXXXgXpXXjI5j1VXX-186-127.png

TB11O5QFVXXXXXgXpXXjI5j1VXX-186-127.png

322 ms

nav_bg.png

nav_bg.png

372 ms

icon.png

icon.png

525 ms

posttry.js

posttry.js

265 ms

TB1ZtqIGVXXXXX_XFXXW7_A_FXX-113-21.png

TB1ZtqIGVXXXXX_XFXXW7_A_FXX-113-21.png

453 ms

T156jcXXhfXXcMeXnl-22-160.gif

T156jcXXhfXXcMeXnl-22-160.gif

278 ms

TB156oWHpXXXXXIapXX_cBKGXXX-32-48.png

TB156oWHpXXXXXIapXX_cBKGXXX-32-48.png

277 ms

TB14PwNIVXXXXbTXpXXqhF6.FXX-901-45.png

TB14PwNIVXXXXbTXpXXqhF6.FXX-901-45.png

409 ms

num.gif

num.gif

320 ms

pn.png

pn.png

559 ms

T1cKm3XkRpXXXXXXXX-48-48.gif

T1cKm3XkRpXXXXXXXX-48-48.gif

548 ms

font_1433225452_0164654.woff

font_1433225452_0164654.woff

539 ms

webww.js

webww.js

46 ms

index.js

index.js

45 ms

35 ms

57 ms

152 ms

139 ms

localhost.wwbizsrv.alibaba.com

localhost.wwbizsrv.alibaba.com

150 ms

muliuserstatus.aw

muliuserstatus.aw

8002 ms

TB1RYYiLFXXXXXbXVXXUxnn4FXX.groupmember%7Cvar%5EgroupMember;sign%5Ea47bf13bc915eb91f88e7ad7d890f047;lang%5Egbk;t%5E1460128141000

TB1RYYiLFXXXXXbXVXXUxnn4FXX.groupmember%7Cvar%5EgroupMember;sign%5Ea47bf13bc915eb91f88e7ad7d890f047;lang%5Egbk;t%5E1460128141000

569 ms

TB2OXLSlVXXXXa8XpXXXXXXXXXX_!!2037315825.jpg

TB2OXLSlVXXXXa8XpXXXXXXXXXX_!!2037315825.jpg

84 ms

vdata.htm

vdata.htm

494 ms

TB2RVGdaFXXXXc8XXXXXXXXXXXX_!!1767297491.gif

TB2RVGdaFXXXXc8XXXXXXXXXXXX_!!1767297491.gif

51 ms

TB2JNUWmpXXXXchXXXXXXXXXXXX_!!2037315825.jpg

TB2JNUWmpXXXXchXXXXXXXXXXXX_!!2037315825.jpg

491 ms

TB2J4c_mpXXXXXhXpXXXXXXXXXX_!!2037315825.jpg

TB2J4c_mpXXXXXhXpXXXXXXXXXX_!!2037315825.jpg

1003 ms

TB2ULABXpXXXXbAXpXXXXXXXXXX_!!2037315825.jpg

TB2ULABXpXXXXbAXpXXXXXXXXXX_!!2037315825.jpg

227 ms

TB2hyYGXpXXXXalXpXXXXXXXXXX_!!2037315825.jpg

TB2hyYGXpXXXXalXpXXXXXXXXXX_!!2037315825.jpg

240 ms

TB2XHdoXpXXXXc0XFXXXXXXXXXX_!!2037315825.jpg

TB2XHdoXpXXXXc0XFXXXXXXXXXX_!!2037315825.jpg

210 ms

index.js

index.js

34 ms

index.js

index.js

39 ms

localhost.wwbizsrv.alibaba.com

localhost.wwbizsrv.alibaba.com

2 ms

ww.69.2

ww.69.2

448 ms

adapter.js

adapter.js

31 ms

ww.69.2

ww.69.2

84 ms

app.gif

app.gif

3323 ms

jump

jump

416 ms

add

add

370 ms

www.tmall.com

www.tmall.com

3305 ms

TB1cut8FVXXXXafXXXXOcKP.FXX-130-60.gif

TB1cut8FVXXXXafXXXXOcKP.FXX-130-60.gif

30 ms

T1YYg5FdhcXXc1Y.Af-102-114.gif

T1YYg5FdhcXXc1Y.Af-102-114.gif

216 ms

T1FXHXXahjXXXAK3zo-77-18.gif

T1FXHXXahjXXXAK3zo-77-18.gif

29 ms

translateelement.css

translateelement.css

36 ms

main.js

main.js

32 ms

loading.gif

loading.gif

478 ms

favicon.ico

favicon.ico

483 ms

element_main.js

element_main.js

111 ms

translate_24dp.png

translate_24dp.png

109 ms

l

l

87 ms

cleardot.gif

cleardot.gif

149 ms

Accessibility Review

sinoer.tmall.com accessibility score

67

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

sinoer.tmall.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

SEO Factors

sinoer.tmall.com SEO score

62

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Page is blocked from indexing

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Language and Encoding

  • Language Detected

    N/A

  • Language Claimed

    N/A

  • Encoding

    GBK

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Sinoer.tmall.com can be misinterpreted by Google and other search engines. Unfortunately we cannot identify language used on the page (probably there is a mix of languages, too little text or something else) and no language is claimed in <html> or <meta> tags either. Our system also found out that Sinoer.tmall.com main page’s claimed encoding is gbk. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

sinoer.tmall.com

Open Graph description is not detected on the main page of Sinoer Tmall. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: