Tools & Wizards About Us
target.co.za screenshot

Report Summary

  • 45

    Performance

    Renders faster than
    64% of other websites

  • 64

    Accessibility

    Visual factors better than
    that of 29% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 58

    SEO

    Google-friendlier than
    21% of websites

target.co.za

Email Marketing Newsletters and viral campaigns - Target, Cape Town

Page Load Speed

15.1 sec in total

First Response

5.8 sec

Resources Loaded

9.1 sec

Page Rendered

185 ms

target.co.za screenshot

About Website

Visit target.co.za now to see the best up-to-date Target content for South Africa and also check out these interesting facts you probably never knew about target.co.za

Targets Direct Email Marketing Solution boosts lead generation, increases conversion rates, and shortens the online sales cycle as the email marketing campaign transforms site visitors into repeat cus...

Visit target.co.za

Key Findings

We analyzed Target.co.za page load time and found that the first response time was 5.8 sec and then it took 9.3 sec to load all DOM resources and completely render a web page. This is a poor result, as 90% of websites can load faster.

Performance Metrics

target.co.za performance score

45

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.0 s

10/100

10%

LCP (Largest Contentful Paint)

Value13.7 s

0/100

25%

SI (Speed Index)

Value19.2 s

0/100

10%

TBT (Total Blocking Time)

Value190 ms

90/100

30%

CLS (Cumulative Layout Shift)

Value0.001

100/100

15%

TTI (Time to Interactive)

Value11.3 s

19/100

10%

Network Requests Diagram

target.co.za

5792 ms

Default.css

391 ms

Reset.css

725 ms

Supersized.css

709 ms

supersized.shutter.css

707 ms

Our browser made a total of 32 requests to load all elements on the main page. We found that 91% of them (29 requests) were addressed to the original Target.co.za, 6% (2 requests) were made to Google-analytics.com and 3% (1 request) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (5.8 sec) belongs to the original domain Target.co.za.

Page Optimization Overview & Recommendations

Page size can be reduced by 79.2 kB (11%)

Content Size

728.1 kB

After Optimization

648.8 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Target.co.za main page is 728.1 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 45% of websites need less resources to load. Images take 465.8 kB which makes up the majority of the site volume.

HTML Optimization

-63%

Potential reduce by 5.6 kB

  • Original 8.8 kB
  • After minification 8.0 kB
  • After compression 3.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 5.6 kB or 63% of the original size.

Image Optimization

-1%

Potential reduce by 5.7 kB

  • Original 465.8 kB
  • After minification 460.1 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Target images are well optimized though.

JavaScript Optimization

-27%

Potential reduce by 66.1 kB

  • Original 248.3 kB
  • After minification 245.7 kB
  • After compression 182.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 66.1 kB or 27% of the original size.

CSS Optimization

-36%

Potential reduce by 1.8 kB

  • Original 5.1 kB
  • After minification 4.9 kB
  • After compression 3.3 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Target.co.za needs all CSS files to be minified and compressed as it can save up to 1.8 kB or 36% of the original size.

Requests Breakdown

Number of requests can be reduced by 15 (52%)

Requests Now

29

After Optimization

14

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 29 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Target. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 12 to 1 for JavaScripts and from 5 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

target.co.za

target.co.za

5792 ms

Default.css

Default.css

391 ms

Reset.css

Reset.css

725 ms

Supersized.css

Supersized.css

709 ms

supersized.shutter.css

supersized.shutter.css

707 ms

Webfonts.css

Webfonts.css

709 ms

WebResource.axd

WebResource.axd

770 ms

ScriptResource.axd

ScriptResource.axd

1148 ms

ScriptResource.axd

ScriptResource.axd

1418 ms

modernizr-2.6.2.js

modernizr-2.6.2.js

1415 ms

jquery-1.10.1.min.js

jquery-1.10.1.min.js

1440 ms

jquery-ui-1.10.3.min.js

jquery-ui-1.10.3.min.js

1785 ms

jquery.transit.min.js

jquery.transit.min.js

1125 ms

supersized.3.2.7.js

supersized.3.2.7.js

1484 ms

supersized.shutter.min.js

supersized.shutter.min.js

1500 ms

main.js

main.js

1769 ms

bg.jpg

bg.jpg

1080 ms

logo.png

logo.png

1079 ms

slogan.png

slogan.png

1119 ms

brandlogos1.png

brandlogos1.png

1128 ms

brandlogos2.png

brandlogos2.png

1769 ms

back.png

back.png

365 ms

forward.png

forward.png

356 ms

futurastd-medium-webfont.woff

futurastd-medium-webfont.woff

371 ms

analytics.js

analytics.js

12 ms

BG3.jpg

BG3.jpg

1452 ms

BG1.jpg

BG1.jpg

1092 ms

BG2.jpg

BG2.jpg

1398 ms

progress.gif

progress.gif

721 ms

futurastd-book-webfont.woff

futurastd-book-webfont.woff

727 ms

collect

collect

28 ms

js

js

59 ms

Accessibility Review

target.co.za accessibility score

64

Accessibility Issues

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

target.co.za best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

target.co.za SEO score

58

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Target.co.za can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Target.co.za main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

target.co.za

Open Graph description is not detected on the main page of Target. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: