Tools & Wizards About Us
theblackbird.com screenshot

Report Summary

  • 88

    Performance

    Renders faster than
    90% of other websites

  • 87

    Accessibility

    Visual factors better than
    that of 66% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

theblackbird.com

The Black Bird - Medford for Outdoor Adventure & Quality Hardware

Page Load Speed

3.7 sec in total

First Response

263 ms

Resources Loaded

1.8 sec

Page Rendered

1.6 sec

theblackbird.com screenshot

About Website

Click here to check amazing The Black Bird content. Otherwise, check out these important facts you probably never knew about theblackbird.com

Shop at the Black Bird Medford for premium outdoor, sporting, and DIY gear. Quality tools and essentials for your adventurous lifestyle.

Visit theblackbird.com

Key Findings

We analyzed Theblackbird.com page load time and found that the first response time was 263 ms and then it took 3.4 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

theblackbird.com performance score

88

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.7 s

58/100

10%

LCP (Largest Contentful Paint)

Value3.0 s

77/100

25%

SI (Speed Index)

Value3.2 s

91/100

10%

TBT (Total Blocking Time)

Value0 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0.002

100/100

15%

TTI (Time to Interactive)

Value3.6 s

92/100

10%

Network Requests Diagram

theblackbird.com

263 ms

sbr-styles.css

55 ms

cff-style.min.css

168 ms

tailwind.min.css

163 ms

all.min.css

175 ms

Our browser made a total of 62 requests to load all elements on the main page. We found that 76% of them (47 requests) were addressed to the original Theblackbird.com, 10% (6 requests) were made to Fonts.gstatic.com and 8% (5 requests) were made to 39fc0555e6.nxcli.io. The less responsive or slowest element that took the longest time to load (778 ms) belongs to the original domain Theblackbird.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 374.4 kB (14%)

Content Size

2.6 MB

After Optimization

2.2 MB

  • HTML
  • Images
  • JavaScript

In fact, the total size of Theblackbird.com main page is 2.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. Images take 2.3 MB which makes up the majority of the site volume.

HTML Optimization

-86%

Potential reduce by 271.3 kB

  • Original 313.8 kB
  • After minification 297.1 kB
  • After compression 42.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 271.3 kB or 86% of the original size.

Image Optimization

-5%

Potential reduce by 103.0 kB

  • Original 2.3 MB
  • After minification 2.2 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. The Black Bird images are well optimized though.

JavaScript Optimization

-3%

Potential reduce by 76 B

  • Original 2.6 kB
  • After minification 2.6 kB
  • After compression 2.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

Requests Breakdown

Number of requests can be reduced by 13 (27%)

Requests Now

49

After Optimization

36

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 49 CSS, Javascripts, AJAX and image requests in order to completely render the main page of The Black Bird. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 14 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

theblackbird.com

theblackbird.com

263 ms

sbr-styles.css

sbr-styles.css

55 ms

cff-style.min.css

cff-style.min.css

168 ms

tailwind.min.css

tailwind.min.css

163 ms

all.min.css

all.min.css

175 ms

style-global.css

style-global.css

158 ms

style-19.css

style-19.css

159 ms

style-26.css

style-26.css

160 ms

style-20.css

style-20.css

212 ms

flexslider.css

flexslider.css

194 ms

public.css

public.css

195 ms

basic.min.css

basic.min.css

197 ms

theme-ie11.min.css

theme-ie11.min.css

201 ms

theme.min.css

theme.min.css

245 ms

lazyload.min.js

lazyload.min.js

298 ms

css

css

27 ms

clothing-fishing-angling.jpg

clothing-fishing-angling.jpg

124 ms

about-the-bird.jpg

about-the-bird.jpg

85 ms

black-bird-fishing-derby-2017.jpg

black-bird-fishing-derby-2017.jpg

84 ms

Camping.jpg

Camping.jpg

84 ms

harvest-background.jpg

harvest-background.jpg

85 ms

cff-sprite.png

cff-sprite.png

84 ms

KFOmCnqEu92Fr1Mu4mxP.ttf

KFOmCnqEu92Fr1Mu4mxP.ttf

31 ms

xn75YHgl1nqmANMB-26xC7yuF86JRk4.ttf

xn75YHgl1nqmANMB-26xC7yuF86JRk4.ttf

78 ms

UcCO3FwrK3iLTeHuS_fvQtMwCp50KnMw2boKoduKmMEVuGKYAZ9hjQ.ttf

UcCO3FwrK3iLTeHuS_fvQtMwCp50KnMw2boKoduKmMEVuGKYAZ9hjQ.ttf

117 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsgH1x4gaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsgH1x4gaVc.ttf

146 ms

TwMA-IISS0AM3LpSUnE.ttf

TwMA-IISS0AM3LpSUnE.ttf

147 ms

HI_OiY8KO6hCsQSoAPmtMYebvpU.ttf

HI_OiY8KO6hCsQSoAPmtMYebvpU.ttf

146 ms

gform-icons-theme.ttf

gform-icons-theme.ttf

76 ms

344694599_3458049084437894_4584277462464550319_n.jpg

344694599_3458049084437894_4584277462464550319_n.jpg

245 ms

tiny-bird-head.png

tiny-bird-head.png

70 ms

ace_logo_HiX9EBD.png

ace_logo_HiX9EBD.png

71 ms

LOGO-Black-Bird-Shopping-Center.png

LOGO-Black-Bird-Shopping-Center.png

94 ms

snowboard-slide-2-1750x700.jpg

snowboard-slide-2-1750x700.jpg

250 ms

snowboard-mobile-slide-527x527.jpg

snowboard-mobile-slide-527x527.jpg

181 ms

Hunting.jpg

Hunting.jpg

568 ms

Fishing.jpg

Fishing.jpg

312 ms

Camping.jpg

Camping.jpg

314 ms

Outdoor-Kitchen.jpg

Outdoor-Kitchen.jpg

471 ms

Clothing.jpg

Clothing.jpg

199 ms

Footwear.jpg

Footwear.jpg

560 ms

Marine-Accessories.jpg

Marine-Accessories.jpg

352 ms

Winter-Sports.jpg

Winter-Sports.jpg

416 ms

hardware-small.jpg

hardware-small.jpg

623 ms

ski-and-snowboard-rentals.jpg

ski-and-snowboard-rentals.jpg

509 ms

ski-and-snowboard-rentals-mobile.jpg

ski-and-snowboard-rentals-mobile.jpg

469 ms

3-birds.png

3-birds.png

625 ms

Ace-Hardware-Buy-Online-Pick-Up-In-Store.jpg

Ace-Hardware-Buy-Online-Pick-Up-In-Store.jpg

676 ms

Buy-Online-Pick-Up-In-Store-Mobile.jpg

Buy-Online-Pick-Up-In-Store-Mobile.jpg

561 ms

google-provider.svg

google-provider.svg

612 ms

google-1709603866ChIJRZsRbYZ5z1QRuRwZSNejkUStaceyClouse-avatar-150.png

google-1709603866ChIJRZsRbYZ5z1QRuRwZSNejkUStaceyClouse-avatar-150.png

615 ms

google-1709181929ChIJRZsRbYZ5z1QRuRwZSNejkUDonaldAtkinson-avatar-150.png

google-1709181929ChIJRZsRbYZ5z1QRuRwZSNejkUDonaldAtkinson-avatar-150.png

621 ms

google-1709064719ChIJRZsRbYZ5z1QRuRwZSNejkUmichelinewessler-avatar-150.png

google-1709064719ChIJRZsRbYZ5z1QRuRwZSNejkUmichelinewessler-avatar-150.png

716 ms

google-1708970259ChIJRZsRbYZ5z1QRuRwZSNejkUDNEnglen-avatar-150.png

google-1708970259ChIJRZsRbYZ5z1QRuRwZSNejkUDNEnglen-avatar-150.png

667 ms

google-1708552139ChIJRZsRbYZ5z1QRuRwZSNejkUDennisHoyt-avatar-150.png

google-1708552139ChIJRZsRbYZ5z1QRuRwZSNejkUDennisHoyt-avatar-150.png

673 ms

google-1708401409ChIJRZsRbYZ5z1QRuRwZSNejkUMajoAhrens-avatar-150.png

google-1708401409ChIJRZsRbYZ5z1QRuRwZSNejkUMajoAhrens-avatar-150.png

675 ms

google-1708297197ChIJRZsRbYZ5z1QRuRwZSNejkUDwightMitchell-avatar-150.png

google-1708297197ChIJRZsRbYZ5z1QRuRwZSNejkUDwightMitchell-avatar-150.png

679 ms

google-1708289082ChIJRZsRbYZ5z1QRuRwZSNejkUEzequielGutierrez-avatar-150.png

google-1708289082ChIJRZsRbYZ5z1QRuRwZSNejkUEzequielGutierrez-avatar-150.png

721 ms

google-1707721095ChIJRZsRbYZ5z1QRuRwZSNejkUMicheleStrohman-avatar-150.png

google-1707721095ChIJRZsRbYZ5z1QRuRwZSNejkUMicheleStrohman-avatar-150.png

778 ms

placeholder.png

placeholder.png

727 ms

embed

embed

365 ms

js

js

57 ms

Accessibility Review

theblackbird.com accessibility score

87

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<frame> or <iframe> elements do not have a title

High

Image elements do not have [alt] attributes

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

theblackbird.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

theblackbird.com SEO score

86

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Theblackbird.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Theblackbird.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

theblackbird.com

Open Graph data is detected on the main page of The Black Bird. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: