Tools & Wizards About Us
thefireplace.co.nz screenshot

Report Summary

  • 41

    Performance

    Renders faster than
    60% of other websites

  • 92

    Accessibility

    Visual factors better than
    that of 79% of websites

  • 58

    Best Practices

    More advanced features
    available than in
    20% of websites

  • 84

    SEO

    Google-friendlier than
    52% of websites

thefireplace.co.nz

NZ's Leading Fireplace Store - Stûv, Stovax & More | The Fireplace – The Fireplace NZ

Page Load Speed

3.6 sec in total

First Response

298 ms

Resources Loaded

2.6 sec

Page Rendered

696 ms

thefireplace.co.nz screenshot

About Website

Welcome to thefireplace.co.nz homepage info - get ready to check The Fireplace best content for New Zealand right away, or after learning these important things about thefireplace.co.nz

Warm your home with one of the leading fireplace stores in NZ! We are exclusive distributors of Stûv , Stovax, Jetmaster, Gazco, and more. Browse our fireplace shop today.

Visit thefireplace.co.nz

Key Findings

We analyzed Thefireplace.co.nz page load time and found that the first response time was 298 ms and then it took 3.3 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

thefireplace.co.nz performance score

41

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.4 s

36/100

10%

LCP (Largest Contentful Paint)

Value3.7 s

57/100

25%

SI (Speed Index)

Value8.6 s

17/100

10%

TBT (Total Blocking Time)

Value640 ms

46/100

30%

CLS (Cumulative Layout Shift)

Value0.274

44/100

15%

TTI (Time to Interactive)

Value14.6 s

8/100

10%

Network Requests Diagram

thefireplace.co.nz

298 ms

dxd2ynz.css

76 ms

moodal-core.css

348 ms

main.css

17 ms

fireplace.css

21 ms

Our browser made a total of 124 requests to load all elements on the main page. We found that 90% of them (111 requests) were addressed to the original Thefireplace.co.nz, 3% (4 requests) were made to Use.typekit.net and 3% (4 requests) were made to Unpkg.com. The less responsive or slowest element that took the longest time to load (803 ms) belongs to the original domain Thefireplace.co.nz.

Page Optimization Overview & Recommendations

Page size can be reduced by 330.4 kB (17%)

Content Size

2.0 MB

After Optimization

1.7 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Thefireplace.co.nz main page is 2.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 1.1 MB which makes up the majority of the site volume.

HTML Optimization

-85%

Potential reduce by 314.1 kB

  • Original 370.8 kB
  • After minification 351.8 kB
  • After compression 56.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 314.1 kB or 85% of the original size.

Image Optimization

-1%

Potential reduce by 15.4 kB

  • Original 1.1 MB
  • After minification 1.1 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. The Fireplace images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 771 B

  • Original 291.4 kB
  • After minification 291.4 kB
  • After compression 290.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 56 B

  • Original 176.6 kB
  • After minification 176.6 kB
  • After compression 176.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Thefireplace.co.nz has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 28 (39%)

Requests Now

71

After Optimization

43

  • Images
  • JavaScript
  • CSS

The browser has sent 71 CSS, Javascripts, AJAX and image requests in order to completely render the main page of The Fireplace. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 21 to 1 for JavaScripts and from 9 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

thefireplace.co.nz

thefireplace.co.nz

298 ms

dxd2ynz.css

dxd2ynz.css

76 ms

moodal-core.css

moodal-core.css

348 ms

main.css

main.css

17 ms

fireplace.css

fireplace.css

21 ms

jquery.min.js

jquery.min.js

25 ms

preloads.js

preloads.js

168 ms

ap-analytics.js

ap-analytics.js

138 ms

shopify-perf-kit-1.0.0.min.js

shopify-perf-kit-1.0.0.min.js

56 ms

animate.min.css

animate.min.css

29 ms

waypoints.min.js

waypoints.min.js

33 ms

js_cp_gl.min.js

js_cp_gl.min.js

36 ms

moodal.min.js

moodal.min.js

575 ms

main.css

main.css

69 ms

gl_vendor.css

gl_vendor.css

59 ms

fireplace.css

fireplace.css

48 ms

storefront-80e528be853eac23af2454534897ca9536b1d3d04aa043b042f34879a3c111c8.js

storefront-80e528be853eac23af2454534897ca9536b1d3d04aa043b042f34879a3c111c8.js

50 ms

load_feature-9f951eb7d8d53973c719de211f807d63af81c644e5b9a6ae72661ac408d472f6.js

load_feature-9f951eb7d8d53973c719de211f807d63af81c644e5b9a6ae72661ac408d472f6.js

48 ms

lazysizes.js

lazysizes.js

53 ms

animate.min.css

animate.min.css

57 ms

waypoints.min.js

waypoints.min.js

58 ms

option_selection-86cdd286ddf3be7e25d68b9fc5965d7798a3ff6228ff79af67b3f4e41d6a34be.js

option_selection-86cdd286ddf3be7e25d68b9fc5965d7798a3ff6228ff79af67b3f4e41d6a34be.js

95 ms

js_cp_gl.min.js

js_cp_gl.min.js

94 ms

libraries.min.js

libraries.min.js

91 ms

functions.js

functions.js

87 ms

features-1c0b396bd4d054b94abae1eb6a1bd6ba47beb35525c57a217c77a862ff06d83f.js

features-1c0b396bd4d054b94abae1eb6a1bd6ba47beb35525c57a217c77a862ff06d83f.js

84 ms

fireplace.min.js

fireplace.min.js

89 ms

jquery.currencies.min.js

jquery.currencies.min.js

85 ms

p.css

p.css

27 ms

moodal-core.css

moodal-core.css

23 ms

gtm.js

gtm.js

316 ms

trekkie.storefront.191ee957437379e11b4b5a983ae36024546a469d.min.js

trekkie.storefront.191ee957437379e11b4b5a983ae36024546a469d.min.js

160 ms

shop_events_listener-61fa9e0a912c675e178777d2b27f6cbd482f8912a6b0aa31fa3515985a8cd626.js

shop_events_listener-61fa9e0a912c675e178777d2b27f6cbd482f8912a6b0aa31fa3515985a8cd626.js

159 ms

shopify-boomerang-1.0.0.min.js

shopify-boomerang-1.0.0.min.js

188 ms

f-icon-phone.svg

f-icon-phone.svg

164 ms

f-icon-cart.svg

f-icon-cart.svg

501 ms

f-icon-pin.svg

f-icon-pin.svg

499 ms

f-icon-user.svg

f-icon-user.svg

280 ms

Brand_logos_for_mega_menu_Stovax-removebg-preview_130x.png

Brand_logos_for_mega_menu_Stovax-removebg-preview_130x.png

154 ms

Brand_logos_for_mega_menu_Gazco-removebg-preview_130x.png

Brand_logos_for_mega_menu_Gazco-removebg-preview_130x.png

156 ms

Onyx_Logo_4_Colour_copy_130x.png

Onyx_Logo_4_Colour_copy_130x.png

157 ms

Brand_logos_for_mega_menu_Stuv-removebg-preview_130x.png

Brand_logos_for_mega_menu_Stuv-removebg-preview_130x.png

158 ms

Visionline_logo_clean_no_background_1_130x.png

Visionline_logo_clean_no_background_1_130x.png

156 ms

Brand_logos_for_mega_menu_Jetmaster-removebg-preview_130x.png

Brand_logos_for_mega_menu_Jetmaster-removebg-preview_130x.png

155 ms

logo_Kalfire_black_cmyk_130x.png

logo_Kalfire_black_cmyk_130x.png

157 ms

QUADRA-FIRE_LOGO_130x.png

QUADRA-FIRE_LOGO_130x.png

158 ms

Logo_219ad67f-0dc1-44b4-995d-d74097ae6d73_130x.png

Logo_219ad67f-0dc1-44b4-995d-d74097ae6d73_130x.png

158 ms

Vermont_Castings_Logo_130x.png

Vermont_Castings_Logo_130x.png

158 ms

Brand_logos_for_mega_menu_Nordpeis-removebg-preview_130x.png

Brand_logos_for_mega_menu_Nordpeis-removebg-preview_130x.png

159 ms

Brand_logos_for_mega_menu_Hearthstone-removebg-preview_130x.png

Brand_logos_for_mega_menu_Hearthstone-removebg-preview_130x.png

163 ms

Clear_Cut_RAIS_130x.png

Clear_Cut_RAIS_130x.png

160 ms

Ravelli_logo_red_horisontal_130x.png

Ravelli_logo_red_horisontal_130x.png

163 ms

Brand_logos_for_mega_menu_Herschell-removebg-preview_130x.png

Brand_logos_for_mega_menu_Herschell-removebg-preview_130x.png

162 ms

Brand_logos_for_mega_menu_Ethos_4543b60d-7782-42dd-94d1-97d00df563fe-removebg-preview_130x.png

Brand_logos_for_mega_menu_Ethos_4543b60d-7782-42dd-94d1-97d00df563fe-removebg-preview_130x.png

271 ms

ssfullcolor_130x.jpg

ssfullcolor_130x.jpg

233 ms

the_fireplace_logo_135x95.png

the_fireplace_logo_135x95.png

496 ms

the_fireplace_logo_299x.png

the_fireplace_logo_299x.png

496 ms

Reflex_105_Edge_with_Ledgestone_effect_Lining_50x50.jpg

Reflex_105_Edge_with_Ledgestone_effect_Lining_50x50.jpg

233 ms

lds_infinity.svg

lds_infinity.svg

277 ms

Jetmaster_850_Outdoor_Web_50x50.jpg

Jetmaster_850_Outdoor_Web_50x50.jpg

495 ms

hawaii-magazine_50x50.jpg

hawaii-magazine_50x50.jpg

276 ms

Architectural_Service_80x.png

Architectural_Service_80x.png

496 ms

Installation_Support_80x.png

Installation_Support_80x.png

497 ms

Book_consultation_80x.png

Book_consultation_80x.png

499 ms

the_fireplace_logo_135x95.png

the_fireplace_logo_135x95.png

499 ms

payments.png

payments.png

498 ms

shop_events_listener-61fa9e0a912c675e178777d2b27f6cbd482f8912a6b0aa31fa3515985a8cd626.js

shop_events_listener-61fa9e0a912c675e178777d2b27f6cbd482f8912a6b0aa31fa3515985a8cd626.js

39 ms

trekkie.storefront.191ee957437379e11b4b5a983ae36024546a469d.min.js

trekkie.storefront.191ee957437379e11b4b5a983ae36024546a469d.min.js

157 ms

d

d

85 ms

d

d

350 ms

d

d

350 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

350 ms

moodal.min.js

moodal.min.js

128 ms

Brand_logos_for_mega_menu_Stovax-removebg-preview_130x.png

Brand_logos_for_mega_menu_Stovax-removebg-preview_130x.png

435 ms

Brand_logos_for_mega_menu_Gazco-removebg-preview_130x.png

Brand_logos_for_mega_menu_Gazco-removebg-preview_130x.png

351 ms

Brand_logos_for_mega_menu_Jetmaster-removebg-preview_130x.png

Brand_logos_for_mega_menu_Jetmaster-removebg-preview_130x.png

352 ms

Onyx_Logo_4_Colour_copy_130x.png

Onyx_Logo_4_Colour_copy_130x.png

349 ms

Visionline_logo_clean_no_background_1_130x.png

Visionline_logo_clean_no_background_1_130x.png

349 ms

Brand_logos_for_mega_menu_Stuv-removebg-preview_130x.png

Brand_logos_for_mega_menu_Stuv-removebg-preview_130x.png

433 ms

logo_Kalfire_black_cmyk_130x.png

logo_Kalfire_black_cmyk_130x.png

439 ms

Logo_219ad67f-0dc1-44b4-995d-d74097ae6d73_130x.png

Logo_219ad67f-0dc1-44b4-995d-d74097ae6d73_130x.png

432 ms

QUADRA-FIRE_LOGO_130x.png

QUADRA-FIRE_LOGO_130x.png

434 ms

Vermont_Castings_Logo_130x.png

Vermont_Castings_Logo_130x.png

431 ms

Brand_logos_for_mega_menu_Nordpeis-removebg-preview_130x.png

Brand_logos_for_mega_menu_Nordpeis-removebg-preview_130x.png

432 ms

Clear_Cut_RAIS_130x.png

Clear_Cut_RAIS_130x.png

431 ms

Simple-Line-Icons.ttf

Simple-Line-Icons.ttf

432 ms

Ravelli_logo_red_horisontal_130x.png

Ravelli_logo_red_horisontal_130x.png

431 ms

Brand_logos_for_mega_menu_Herschell-removebg-preview_130x.png

Brand_logos_for_mega_menu_Herschell-removebg-preview_130x.png

431 ms

Brand_logos_for_mega_menu_Hearthstone-removebg-preview_130x.png

Brand_logos_for_mega_menu_Hearthstone-removebg-preview_130x.png

431 ms

ssfullcolor_130x.jpg

ssfullcolor_130x.jpg

361 ms

Reflex_105_Edge_with_Ledgestone_effect_Lining_50x50.jpg

Reflex_105_Edge_with_Ledgestone_effect_Lining_50x50.jpg

365 ms

Brand_logos_for_mega_menu_Ethos_4543b60d-7782-42dd-94d1-97d00df563fe-removebg-preview_130x.png

Brand_logos_for_mega_menu_Ethos_4543b60d-7782-42dd-94d1-97d00df563fe-removebg-preview_130x.png

327 ms

hawaii-magazine_50x50.jpg

hawaii-magazine_50x50.jpg

326 ms

lds_infinity.svg

lds_infinity.svg

322 ms

Jetmaster_850_Outdoor_Web_50x50.jpg

Jetmaster_850_Outdoor_Web_50x50.jpg

321 ms

the_fireplace_logo_299x.png

the_fireplace_logo_299x.png

325 ms

Architectural_Service_80x.png

Architectural_Service_80x.png

324 ms

Installation_Support_80x.png

Installation_Support_80x.png

104 ms

payments.png

payments.png

102 ms

Book_consultation_80x.png

Book_consultation_80x.png

101 ms

the_fireplace_logo_135x95.png

the_fireplace_logo_135x95.png

100 ms

fontawesome-webfont.ttf

fontawesome-webfont.ttf

28 ms

10526_Visionline_Taurus_Double_Sided_Fireplace_S31297-A_0313_1_1728x.jpg

10526_Visionline_Taurus_Double_Sided_Fireplace_S31297-A_0313_1_1728x.jpg

36 ms

Focusgyrofocus-outdoor-69_db2018f7-9f19-495e-b593-c1ab0bfb96f9.jpg

Focusgyrofocus-outdoor-69_db2018f7-9f19-495e-b593-c1ab0bfb96f9.jpg

35 ms

Simple-Line-Icons.woff

Simple-Line-Icons.woff

60 ms

Focusgyrofocus-outdoor-69_db2018f7-9f19-495e-b593-c1ab0bfb96f9.jpg

Focusgyrofocus-outdoor-69_db2018f7-9f19-495e-b593-c1ab0bfb96f9.jpg

59 ms

10526_Visionline_Taurus_Double_Sided_Fireplace_S31297-A_0313_1_1728x.jpg

10526_Visionline_Taurus_Double_Sided_Fireplace_S31297-A_0313_1_1728x.jpg

627 ms

fontawesome-webfont.svg

fontawesome-webfont.svg

60 ms

Reflex_105_Edge_with_Ledgestone_effect_Lining_570x.jpg

Reflex_105_Edge_with_Ledgestone_effect_Lining_570x.jpg

13 ms

Jetmaster_850_Outdoor_Web_570x.jpg

Jetmaster_850_Outdoor_Web_570x.jpg

8 ms

hawaii-magazine_570x.jpg

hawaii-magazine_570x.jpg

11 ms

Jetmaster_850_Outdoor_Web_570x.jpg

Jetmaster_850_Outdoor_Web_570x.jpg

267 ms

hawaii-magazine_570x.jpg

hawaii-magazine_570x.jpg

524 ms

Reflex_105_Edge_with_Ledgestone_effect_Lining_570x.jpg

Reflex_105_Edge_with_Ledgestone_effect_Lining_570x.jpg

803 ms

Simple-Line-Icons.svg

Simple-Line-Icons.svg

62 ms

Fire-image-resistance.jpg

Fire-image-resistance.jpg

24 ms

Studio-3-Glass_S007_Cover-Version-copy-_Intro-1-scaled_ac7901fa-3381-400a-bc86-30a8d2e0727c_1728x.jpg

Studio-3-Glass_S007_Cover-Version-copy-_Intro-1-scaled_ac7901fa-3381-400a-bc86-30a8d2e0727c_1728x.jpg

8 ms

Studio-3-Glass_S007_Cover-Version-copy-_Intro-1-scaled_ac7901fa-3381-400a-bc86-30a8d2e0727c_1728x.jpg

Studio-3-Glass_S007_Cover-Version-copy-_Intro-1-scaled_ac7901fa-3381-400a-bc86-30a8d2e0727c_1728x.jpg

727 ms

Fire-image-resistance.jpg

Fire-image-resistance.jpg

65 ms

tab_shopify.min.css

tab_shopify.min.css

9 ms

tab_shopify.min.css

tab_shopify.min.css

34 ms

gl_linecons_icons.min.css

gl_linecons_icons.min.css

27 ms

gl_linecons_icons.min.css

gl_linecons_icons.min.css

19 ms

skeletopapp.js

skeletopapp.js

93 ms

Accessibility Review

thefireplace.co.nz accessibility score

92

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

thefireplace.co.nz best practices score

58

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

High

Issues were logged in the Issues panel in Chrome Devtools

SEO Factors

thefireplace.co.nz SEO score

84

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Thefireplace.co.nz can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Thefireplace.co.nz main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

thefireplace.co.nz

Open Graph data is detected on the main page of The Fireplace. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: