Tools & Wizards About Us
theimpression.com screenshot

Report Summary

  • 2

    Performance

    Renders faster than
    20% of other websites

  • 80

    Accessibility

    Visual factors better than
    that of 49% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

theimpression.com

THE IMPRESSION | Where Fashion Gets Creative

Page Load Speed

6.1 sec in total

First Response

59 ms

Resources Loaded

4.5 sec

Page Rendered

1.6 sec

theimpression.com screenshot

About Website

Welcome to theimpression.com homepage info - get ready to check THE IMPRESSION best content for China right away, or after learning these important things about theimpression.com

THE IMPRESSION | Where Fashion Gets Creative, Fashion News & Creative Intelligence on Fashion Advertising, Runway Shows, Trends, Designers, & Street Style

Visit theimpression.com

Key Findings

We analyzed Theimpression.com page load time and found that the first response time was 59 ms and then it took 6 sec to load all DOM resources and completely render a web page. This is a poor result, as 80% of websites can load faster.

Performance Metrics

theimpression.com performance score

2

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.9 s

10/100

10%

LCP (Largest Contentful Paint)

Value26.1 s

0/100

25%

SI (Speed Index)

Value15.2 s

1/100

10%

TBT (Total Blocking Time)

Value2,800 ms

3/100

30%

CLS (Cumulative Layout Shift)

Value0.899

3/100

15%

TTI (Time to Interactive)

Value24.9 s

0/100

10%

Network Requests Diagram

theimpression.com

59 ms

theimpression.com

4098 ms

tribe-events-pro-mini-calendar-block.min.css

48 ms

blocks.style.build.css

51 ms

magnific-popup.css

49 ms

Our browser made a total of 143 requests to load all elements on the main page. We found that 95% of them (136 requests) were addressed to the original Theimpression.com, 1% (2 requests) were made to Googletagmanager.com and 1% (1 request) were made to Fonts.googleapis.com. The less responsive or slowest element that took the longest time to load (4.1 sec) belongs to the original domain Theimpression.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 421.3 kB (5%)

Content Size

8.1 MB

After Optimization

7.7 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Theimpression.com main page is 8.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 7.4 MB which makes up the majority of the site volume.

HTML Optimization

-88%

Potential reduce by 287.7 kB

  • Original 326.9 kB
  • After minification 325.1 kB
  • After compression 39.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 287.7 kB or 88% of the original size.

Image Optimization

-2%

Potential reduce by 117.7 kB

  • Original 7.4 MB
  • After minification 7.3 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. THE IMPRESSION images are well optimized though.

JavaScript Optimization

-3%

Potential reduce by 7.7 kB

  • Original 222.2 kB
  • After minification 221.7 kB
  • After compression 214.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-7%

Potential reduce by 8.3 kB

  • Original 126.8 kB
  • After minification 126.7 kB
  • After compression 118.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Theimpression.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 38 (28%)

Requests Now

134

After Optimization

96

  • Images
  • JavaScript
  • CSS

The browser has sent 134 CSS, Javascripts, AJAX and image requests in order to completely render the main page of THE IMPRESSION. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 22 to 1 for JavaScripts and from 18 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

theimpression.com

theimpression.com

59 ms

theimpression.com

theimpression.com

4098 ms

tribe-events-pro-mini-calendar-block.min.css

tribe-events-pro-mini-calendar-block.min.css

48 ms

blocks.style.build.css

blocks.style.build.css

51 ms

magnific-popup.css

magnific-popup.css

49 ms

main.css

main.css

48 ms

style-api.min.css

style-api.min.css

51 ms

fontawesome.min.css

fontawesome.min.css

66 ms

regular.min.css

regular.min.css

64 ms

solid.min.css

solid.min.css

63 ms

vendor.min.css

vendor.min.css

64 ms

style.css

style.css

68 ms

style.css

style.css

78 ms

wpgp-youtube-gallery-public.css

wpgp-youtube-gallery-public.css

79 ms

css2

css2

40 ms

wallkit-wp-public.min.css

wallkit-wp-public.min.css

79 ms

style.css

style.css

114 ms

style.css

style.css

37 ms

dark.min.css

dark.min.css

18 ms

style-widget.min.css

style-widget.min.css

17 ms

jquery.min.js

jquery.min.js

42 ms

jquery-migrate.min.js

jquery-migrate.min.js

18 ms

jquery.magnific-popup.js

jquery.magnific-popup.js

33 ms

vendor.min.js

vendor.min.js

33 ms

wpgp-youtube-gallery-public.js

wpgp-youtube-gallery-public.js

34 ms

js

js

41 ms

js

js

160 ms

The-Impression-Large-Logo-Black.svg

The-Impression-Large-Logo-Black.svg

93 ms

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paris-hc-str-f24-1295-1-770x513.jpg

93 ms

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93 ms

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91 ms

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Gucci-Summer-2024-News-The-Impression-290-770x513.jpg

93 ms

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saks-header-770x513.jpg

91 ms

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LVMH-Summer-2024-News-The-Impression-002-770x513.jpg

94 ms

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how-to-create-a-cult-sneaker-insights-article-header-final-copy-770x513.jpg

96 ms

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sarah-richardson-headshot-Impression-podcast-header-770x513.jpg

95 ms

mia-header-770x513.jpg

mia-header-770x513.jpg

94 ms

Dior-Fall-2024-Ad-Campaign-The-Impression-007-1-770x513.jpg

Dior-Fall-2024-Ad-Campaign-The-Impression-007-1-770x513.jpg

95 ms

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stone-island-header-770x513.jpg

96 ms

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chanel-fall-2024-ad-campaign-the-impression-header-770x513.jpg

96 ms

Flight-770x513.jpg

Flight-770x513.jpg

97 ms

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Screen-Shot-2024-06-26-at-12.03.24-PM-2-770x513.jpg

97 ms

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No-Shortage-of-Options-770x513.jpg

120 ms

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the-best-mens-spring-2025-invitations-header-770x513.jpg

120 ms

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ashi-hc-atm-f24-023-1-770x513.jpg

122 ms

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dior-m-clp-s25-050-770x513.jpg

120 ms

Prada-Fall-2024-Ad-Campaign-01-1400x1000.jpg

Prada-Fall-2024-Ad-Campaign-01-1400x1000.jpg

120 ms

Dior-fall-2024-ad-campaign-the-impression-024-scaled-copy-1400x934.jpg

Dior-fall-2024-ad-campaign-the-impression-024-scaled-copy-1400x934.jpg

123 ms

moschino-fall-2024-ad-campaign-header-copy-1400x781.jpg

moschino-fall-2024-ad-campaign-header-copy-1400x781.jpg

125 ms

overlay_bottom_bg.png

overlay_bottom_bg.png

122 ms

Sports-scaled-1.jpg

Sports-scaled-1.jpg

173 ms

Dior-Fall-2024-Ad-Campaign-The-Impression-007-1-293x293.jpg

Dior-Fall-2024-Ad-Campaign-The-Impression-007-1-293x293.jpg

125 ms

Gucci-Summer-2024-News-The-Impression-290-293x293.jpg

Gucci-Summer-2024-News-The-Impression-290-293x293.jpg

171 ms

saks-header-293x293.jpg

saks-header-293x293.jpg

133 ms

stone-island-header-293x293.jpg

stone-island-header-293x293.jpg

138 ms

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LVMH-Summer-2024-News-The-Impression-002-293x293.jpg

140 ms

Prada-Fall-2024-Ad-Campaign-The-Impression-005-1170x585.jpg

Prada-Fall-2024-Ad-Campaign-The-Impression-005-1170x585.jpg

149 ms

Dior-fall-2024-ad-campaign-the-impression-024-370x247.jpg

Dior-fall-2024-ad-campaign-the-impression-024-370x247.jpg

154 ms

moschino-fall-2024-ad-campaign-header-370x247.jpg

moschino-fall-2024-ad-campaign-header-370x247.jpg

155 ms

fendi-header-370x247.jpg

fendi-header-370x247.jpg

165 ms

Loewe-daniel-craig-fall-2024-ad-campaign-the-impression-013-copy-370x247.jpg

Loewe-daniel-craig-fall-2024-ad-campaign-the-impression-013-copy-370x247.jpg

170 ms

McQueen-Fall-2024-Ad-Campaign-featured-image-370x247.jpg

McQueen-Fall-2024-Ad-Campaign-featured-image-370x247.jpg

85 ms

chanel-fall-2024-ad-campaign-the-impression-header-370x247.jpg

chanel-fall-2024-ad-campaign-the-impression-header-370x247.jpg

95 ms

charles-jeffrey-loverboy-header-370x247.jpg

charles-jeffrey-loverboy-header-370x247.jpg

98 ms

Sir-Pre-Fall-2024-Ad-Campaign-The-Impression-003-370x247.jpg

Sir-Pre-Fall-2024-Ad-Campaign-The-Impression-003-370x247.jpg

97 ms

EuclidFlex-Light.woff

EuclidFlex-Light.woff

92 ms

FunctionPro.woff

FunctionPro.woff

92 ms

tipi.ttf

tipi.ttf

111 ms

functionpro-medium-webfont.woff

functionpro-medium-webfont.woff

112 ms

functionpro-book-webfont.woff

functionpro-book-webfont.woff

112 ms

saintecolombeweb-extralight.woff

saintecolombeweb-extralight.woff

112 ms

saintecolombeweb-light.woff

saintecolombeweb-light.woff

112 ms

Gucci-Summer-2024-News-The-Impression-290-390x390.jpg

Gucci-Summer-2024-News-The-Impression-290-390x390.jpg

20 ms

saks-header-390x390.jpg

saks-header-390x390.jpg

21 ms

LVMH-Summer-2024-News-The-Impression-002-390x390.jpg

LVMH-Summer-2024-News-The-Impression-002-390x390.jpg

22 ms

Bottega-Veneta-Summer-2024-News-The-Impression-002-390x390.jpg

Bottega-Veneta-Summer-2024-News-The-Impression-002-390x390.jpg

21 ms

Fashion-Famous-2-x-Coach_Find-Your-Courage_Screenshot-4-1-770x513.jpeg

Fashion-Famous-2-x-Coach_Find-Your-Courage_Screenshot-4-1-770x513.jpeg

23 ms

Gentle-Monster-Summer-2024-News-The-Impression-001-390x390.jpg

Gentle-Monster-Summer-2024-News-The-Impression-001-390x390.jpg

32 ms

Jason-Israel-390x390.jpeg

Jason-Israel-390x390.jpeg

32 ms

Julien-Tornare--390x390.jpg

Julien-Tornare--390x390.jpg

35 ms

laura-burdese_ceo-adp_0211201624879-1.jpg-copy-390x390.jpg

laura-burdese_ceo-adp_0211201624879-1.jpg-copy-390x390.jpg

35 ms

No-Shortage-of-Options-370x247.jpg

No-Shortage-of-Options-370x247.jpg

38 ms

Sports-370x247.jpg

Sports-370x247.jpg

50 ms

The-Escape-Plan-370x247.jpg

The-Escape-Plan-370x247.jpg

53 ms

top-10-couture-header-1-1400x934.jpg

top-10-couture-header-1-1400x934.jpg

52 ms

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balenciaga-hc-po-f24-026-11382720-552x828.jpg

52 ms

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52 ms

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55 ms

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54 ms

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schiaparelli-fall-2024-couture-fashion-show-the-impression-001-552x828.jpg

54 ms

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kozaburo-springl-2025-collection-the-impression-001-552x828.jpg

51 ms

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TTSWTRS-Runway-2024-027The-Impression--552x828.jpg

53 ms

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71 ms

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71 ms

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71 ms

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71 ms

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rag-and-bone-spring-2025-mens-collection-the-impression-015-552x828.jpg

70 ms

dior-dioramour-capsule-collection-2024-the-impression-003-552x828.jpg

dior-dioramour-capsule-collection-2024-the-impression-003-552x828.jpg

88 ms

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91 ms

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91 ms

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92 ms

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91 ms

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103 ms

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106 ms

viktor-review-featued-image-552x828.jpg

viktor-review-featued-image-552x828.jpg

107 ms

Balenciaga-Couture-Fall-2024-Fashion-SHow-Review-552x828.jpeg

Balenciaga-Couture-Fall-2024-Fashion-SHow-Review-552x828.jpeg

41 ms

how-to-create-a-cult-sneaker-insights-article-header-final-copy-1170x585.jpg

how-to-create-a-cult-sneaker-insights-article-header-final-copy-1170x585.jpg

43 ms

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sarah-richardson-headshot-Impression-podcast-header-370x247.jpg

42 ms

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mia-header-370x247.jpg

42 ms

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45 ms

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43 ms

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paris-hc-str-f24-0892-585x585.jpg

44 ms

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The-Impression-Large-Logo-white.svg

21 ms

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30 ms

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33 ms

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31 ms

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32 ms

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31 ms

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32 ms

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39 ms

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Dior-Fall-2024-Ad-Campaign-The-Impression-007-1-100x65.jpg

39 ms

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39 ms

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saks-header-100x66.jpg

39 ms

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stone-island-header-100x71.jpg

54 ms

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The-Impression-Large-Logo-white.svg

57 ms

The-Impression-Large-Logo-white.svg

The-Impression-Large-Logo-white.svg

59 ms

loader.js

loader.js

95 ms

flickity.pkgd.min.js

flickity.pkgd.min.js

59 ms

common.js

common.js

57 ms

wallkit-integration-library.min.js

wallkit-integration-library.min.js

65 ms

wallkit-setup.min.js

wallkit-setup.min.js

57 ms

miscellaneous-tracking.js

miscellaneous-tracking.js

55 ms

gsap.min.js

gsap.min.js

76 ms

ScrollTrigger.min.js

ScrollTrigger.min.js

76 ms

js.cookie.min.js

js.cookie.min.js

72 ms

imagesloaded.pkgd.min.js

imagesloaded.pkgd.min.js

73 ms

menu-aim.min.js

menu-aim.min.js

75 ms

functions.js

functions.js

79 ms

scripts.js

scripts.js

91 ms

diffuser.js

diffuser.js

41 ms

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35 ms

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55 ms

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prism.app-us1.com

103 ms

Accessibility Review

theimpression.com accessibility score

80

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

High

<object> elements do not have alternate text

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Best Practices

theimpression.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

theimpression.com SEO score

86

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Theimpression.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Theimpression.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

theimpression.com

Open Graph data is detected on the main page of THE IMPRESSION. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: