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theinfiniteagency.com screenshot

Report Summary

  • 19

    Performance

    Renders faster than
    36% of other websites

  • 61

    Accessibility

    Visual factors better than
    that of 27% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

theinfiniteagency.com

The Infinite Agency: Award-Winning Integrated Ad Agency

Page Load Speed

3 sec in total

First Response

201 ms

Resources Loaded

2.4 sec

Page Rendered

441 ms

theinfiniteagency.com screenshot

About Website

Welcome to theinfiniteagency.com homepage info - get ready to check The Infinite Agency best content for United States right away, or after learning these important things about theinfiniteagency.com

Infinite is an award-winning, integrated ad agency that drives brand growth through data-driven insights, inspiring creative, and connected experiences. Offices in Dallas and New York City.

Visit theinfiniteagency.com

Key Findings

We analyzed Theinfiniteagency.com page load time and found that the first response time was 201 ms and then it took 2.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 55% of websites can load faster.

Performance Metrics

theinfiniteagency.com performance score

19

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.7 s

12/100

10%

LCP (Largest Contentful Paint)

Value12.1 s

0/100

25%

SI (Speed Index)

Value17.4 s

0/100

10%

TBT (Total Blocking Time)

Value1,850 ms

9/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value23.8 s

1/100

10%

Network Requests Diagram

theinfiniteagency.com

201 ms

theinfiniteagency.com

338 ms

smj1xfp.js

37 ms

all.css

49 ms

v4-shims.css

61 ms

Our browser made a total of 73 requests to load all elements on the main page. We found that 33% of them (24 requests) were addressed to the original Theinfiniteagency.com, 18% (13 requests) were made to Use.typekit.net and 11% (8 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (627 ms) belongs to the original domain Theinfiniteagency.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 110.2 kB (3%)

Content Size

3.4 MB

After Optimization

3.2 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Theinfiniteagency.com main page is 3.4 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 2.4 MB which makes up the majority of the site volume.

HTML Optimization

-76%

Potential reduce by 73.7 kB

  • Original 97.2 kB
  • After minification 90.5 kB
  • After compression 23.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 73.7 kB or 76% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 2.4 MB
  • After minification 2.4 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. The Infinite Agency images are well optimized though.

JavaScript Optimization

-7%

Potential reduce by 33.2 kB

  • Original 467.8 kB
  • After minification 467.8 kB
  • After compression 434.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-1%

Potential reduce by 3.2 kB

  • Original 427.6 kB
  • After minification 425.6 kB
  • After compression 424.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Theinfiniteagency.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 28 (56%)

Requests Now

50

After Optimization

22

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 50 CSS, Javascripts, AJAX and image requests in order to completely render the main page of The Infinite Agency. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 22 to 1 for JavaScripts and from 8 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

theinfiniteagency.com

theinfiniteagency.com

201 ms

theinfiniteagency.com

theinfiniteagency.com

338 ms

smj1xfp.js

smj1xfp.js

37 ms

all.css

all.css

49 ms

v4-shims.css

v4-shims.css

61 ms

style.min.css

style.min.css

28 ms

style.css

style.css

330 ms

app.min.css

app.min.css

627 ms

custom.css

custom.css

41 ms

jquery.min.js

jquery.min.js

58 ms

jquery-migrate.min.js

jquery-migrate.min.js

42 ms

js

js

99 ms

approve.min.js

approve.min.js

227 ms

ScrollMagic.min.js

ScrollMagic.min.js

238 ms

noframework.waypoints.js

noframework.waypoints.js

249 ms

jquery.inview.min.js

jquery.inview.min.js

246 ms

debug.addIndicators.min.js

debug.addIndicators.min.js

247 ms

jquery.counterup.min.js

jquery.counterup.min.js

247 ms

imagesloaded.pkgd.min.js

imagesloaded.pkgd.min.js

81 ms

flickity.pkgd.min.js

flickity.pkgd.min.js

249 ms

app.min.js

app.min.js

138 ms

api.js

api.js

55 ms

imagesloaded.pkgd.min.js

imagesloaded.pkgd.min.js

11 ms

css2

css2

98 ms

analytics.js

analytics.js

415 ms

newvideograb.jpg

newvideograb.jpg

411 ms

nav-hero.jpg

nav-hero.jpg

399 ms

about_cover_grey.jpg

about_cover_grey.jpg

401 ms

capabilities_cover_grey.jpg

capabilities_cover_grey.jpg

398 ms

workcover.png

workcover.png

424 ms

culture_cover_grey.jpg

culture_cover_grey.jpg

420 ms

community_cover_grey.jpg

community_cover_grey.jpg

399 ms

contact_hero_cover.jpg

contact_hero_cover.jpg

420 ms

est.png

est.png

420 ms

screengrab-2022.jpg

screengrab-2022.jpg

422 ms

logo.svg

logo.svg

421 ms

1-CCS-0020-Feb-2024-Answer-the-call-08877-scaled.jpg

1-CCS-0020-Feb-2024-Answer-the-call-08877-scaled.jpg

506 ms

rectangle_146-scaled.jpg

rectangle_146-scaled.jpg

449 ms

smoothie_bowl-1.jpg

smoothie_bowl-1.jpg

525 ms

Rectangle-97.png

Rectangle-97.png

451 ms

5289.js

5289.js

332 ms

recaptcha__en.js

recaptcha__en.js

401 ms

O4ZMFGj5hxF0EhjimngomvnCCtqb30OX1zTiDA.ttf

O4ZMFGj5hxF0EhjimngomvnCCtqb30OX1zTiDA.ttf

129 ms

O4ZMFGj5hxF0EhjimngomvnCCtqb30OXAjPiDA.ttf

O4ZMFGj5hxF0EhjimngomvnCCtqb30OXAjPiDA.ttf

353 ms

O4ZMFGj5hxF0EhjimngomvnCCtqb30OXMDPiDA.ttf

O4ZMFGj5hxF0EhjimngomvnCCtqb30OXMDPiDA.ttf

384 ms

O4ZMFGj5hxF0EhjimngomvnCCtqb30OXbjPiDA.ttf

O4ZMFGj5hxF0EhjimngomvnCCtqb30OXbjPiDA.ttf

386 ms

wlp2gwHKFkZgtmSR3NB0oRJvaA.ttf

wlp2gwHKFkZgtmSR3NB0oRJvaA.ttf

383 ms

d

d

31 ms

d

d

49 ms

d

d

106 ms

d

d

105 ms

d

d

106 ms

d

d

124 ms

d

d

105 ms

d

d

105 ms

d

d

122 ms

d

d

123 ms

d

d

123 ms

d

d

123 ms

linkid.js

linkid.js

39 ms

collect

collect

27 ms

collect

collect

282 ms

anchor

anchor

125 ms

p.gif

p.gif

93 ms

styles__ltr.css

styles__ltr.css

25 ms

recaptcha__en.js

recaptcha__en.js

28 ms

OIgm6ct-G6hNh5i9U8xy5lNjsT6YVTG9uZdpykbdxBU.js

OIgm6ct-G6hNh5i9U8xy5lNjsT6YVTG9uZdpykbdxBU.js

65 ms

webworker.js

webworker.js

61 ms

logo_48.png

logo_48.png

39 ms

KFOmCnqEu92Fr1Mu4mxP.ttf

KFOmCnqEu92Fr1Mu4mxP.ttf

10 ms

KFOlCnqEu92Fr1MmEU9fBBc9.ttf

KFOlCnqEu92Fr1MmEU9fBBc9.ttf

44 ms

KFOlCnqEu92Fr1MmYUtfBBc9.ttf

KFOlCnqEu92Fr1MmYUtfBBc9.ttf

44 ms

recaptcha__en.js

recaptcha__en.js

45 ms

Accessibility Review

theinfiniteagency.com accessibility score

61

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

theinfiniteagency.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

theinfiniteagency.com SEO score

86

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    N/A

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Theinfiniteagency.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Theinfiniteagency.com main page’s claimed encoding is . Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

theinfiniteagency.com

Open Graph data is detected on the main page of The Infinite Agency. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: