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themerchantgeneralstore.com screenshot

Report Summary

  • 71

    Performance

    Renders faster than
    81% of other websites

  • 82

    Accessibility

    Visual factors better than
    that of 52% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 90

    SEO

    Google-friendlier than
    68% of websites

themerchantgeneralstore.com

The Merchant General Store - Old Time General Store, Antiques

Page Load Speed

1.3 sec in total

First Response

64 ms

Resources Loaded

813 ms

Page Rendered

375 ms

themerchantgeneralstore.com screenshot

About Website

Visit themerchantgeneralstore.com now to see the best up-to-date The Merchant General Store content and also check out these interesting facts you probably never knew about themerchantgeneralstore.com

Take a journey back to yesteryear in our historic general store dating to 1912. You'll find old time candy, classic toys, antiques, gifts, collectibles and much

Visit themerchantgeneralstore.com

Key Findings

We analyzed Themerchantgeneralstore.com page load time and found that the first response time was 64 ms and then it took 1.2 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 25% of websites can load faster.

Performance Metrics

themerchantgeneralstore.com performance score

71

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.9 s

54/100

10%

LCP (Largest Contentful Paint)

Value3.2 s

73/100

25%

SI (Speed Index)

Value3.4 s

89/100

10%

TBT (Total Blocking Time)

Value500 ms

58/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value6.2 s

63/100

10%

Network Requests Diagram

themerchantgeneralstore.com

64 ms

ll

100 ms

script.js

17 ms

UX.4.34.7.js

26 ms

script.js

25 ms

Our browser made a total of 9 requests to load all elements on the main page. We found that 11% of them (1 request) were addressed to the original Themerchantgeneralstore.com, 78% (7 requests) were made to Img1.wsimg.com and 11% (1 request) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (708 ms) relates to the external source Img1.wsimg.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 158.2 kB (30%)

Content Size

533.6 kB

After Optimization

375.3 kB

  • HTML
  • Images
  • JavaScript

In fact, the total size of Themerchantgeneralstore.com main page is 533.6 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 15% of websites need less resources to load. Images take 198.4 kB which makes up the majority of the site volume.

HTML Optimization

-82%

Potential reduce by 157.4 kB

  • Original 191.4 kB
  • After minification 191.4 kB
  • After compression 34.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 157.4 kB or 82% of the original size.

Image Optimization

-0%

Potential reduce by 821 B

  • Original 198.4 kB
  • After minification 197.6 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. The Merchant General Store images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 25 B

  • Original 143.8 kB
  • After minification 143.8 kB
  • After compression 143.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

Requests Breakdown

Number of requests can be reduced by 4 (50%)

Requests Now

8

After Optimization

4

  • Images
  • JavaScript

The browser has sent 8 CSS, Javascripts, AJAX and image requests in order to completely render the main page of The Merchant General Store. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 5 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

themerchantgeneralstore.com

themerchantgeneralstore.com

64 ms

ll

ll

100 ms

script.js

script.js

17 ms

UX.4.34.7.js

UX.4.34.7.js

26 ms

script.js

script.js

25 ms

js

js

63 ms

rs=w:700,cg:true

rs=w:700,cg:true

22 ms

rs=w:1920,m

rs=w:1920,m

708 ms

scc-c2.min.js

scc-c2.min.js

11 ms

Accessibility Review

themerchantgeneralstore.com accessibility score

82

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

button, link, and menuitem elements do not have accessible names.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

themerchantgeneralstore.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

themerchantgeneralstore.com SEO score

90

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Themerchantgeneralstore.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Themerchantgeneralstore.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

themerchantgeneralstore.com

Open Graph data is detected on the main page of The Merchant General Store. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: