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thetowelcompany.net screenshot

Report Summary

  • 70

    Performance

    Renders faster than
    81% of other websites

  • 61

    Accessibility

    Visual factors better than
    that of 27% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 67

    SEO

    Google-friendlier than
    26% of websites

thetowelcompany.net

Bay area rental linen service, The Towel Company

Page Load Speed

780 ms in total

First Response

112 ms

Resources Loaded

431 ms

Page Rendered

237 ms

thetowelcompany.net screenshot

About Website

Visit thetowelcompany.net now to see the best up-to-date The Towel Company content and also check out these interesting facts you probably never knew about thetowelcompany.net

Rentals of towels, sheets, rugs for spas, beauty salons, health clubs, and fitness centers

Visit thetowelcompany.net

Key Findings

We analyzed Thetowelcompany.net page load time and found that the first response time was 112 ms and then it took 668 ms to load all DOM resources and completely render a web page. This is quite a good result, as only 15% of websites can load faster.

Performance Metrics

thetowelcompany.net performance score

70

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value1.7 s

92/100

10%

LCP (Largest Contentful Paint)

Value6.7 s

8/100

25%

SI (Speed Index)

Value4.4 s

73/100

10%

TBT (Total Blocking Time)

Value120 ms

97/100

30%

CLS (Cumulative Layout Shift)

Value0.021

100/100

15%

TTI (Time to Interactive)

Value5.7 s

69/100

10%

Network Requests Diagram

thetowelcompany.net

112 ms

AC_RunActiveContent.js

23 ms

swfobject_modified.js

48 ms

thetowel.css

41 ms

ga.js

7 ms

Our browser made a total of 21 requests to load all elements on the main page. We found that 76% of them (16 requests) were addressed to the original Thetowelcompany.net, 19% (4 requests) were made to Google-analytics.com and 5% (1 request) were made to Gstatic.com. The less responsive or slowest element that took the longest time to load (191 ms) belongs to the original domain Thetowelcompany.net.

Page Optimization Overview & Recommendations

Page size can be reduced by 328.8 kB (58%)

Content Size

569.1 kB

After Optimization

240.3 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Thetowelcompany.net main page is 569.1 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 40% of websites need less resources to load. Javascripts take 333.3 kB which makes up the majority of the site volume.

HTML Optimization

-79%

Potential reduce by 8.9 kB

  • Original 11.2 kB
  • After minification 9.8 kB
  • After compression 2.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 1.4 kB, which is 13% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 8.9 kB or 79% of the original size.

Image Optimization

-43%

Potential reduce by 96.2 kB

  • Original 222.0 kB
  • After minification 125.8 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, The Towel Company needs image optimization as it can save up to 96.2 kB or 43% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-67%

Potential reduce by 221.8 kB

  • Original 333.3 kB
  • After minification 321.9 kB
  • After compression 111.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 221.8 kB or 67% of the original size.

CSS Optimization

-73%

Potential reduce by 1.9 kB

  • Original 2.6 kB
  • After minification 2.1 kB
  • After compression 702 B

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Thetowelcompany.net needs all CSS files to be minified and compressed as it can save up to 1.9 kB or 73% of the original size.

Requests Breakdown

Number of requests can be reduced by 8 (40%)

Requests Now

20

After Optimization

12

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 20 CSS, Javascripts, AJAX and image requests in order to completely render the main page of The Towel Company. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 4 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

thetowelcompany.net

thetowelcompany.net

112 ms

AC_RunActiveContent.js

AC_RunActiveContent.js

23 ms

swfobject_modified.js

swfobject_modified.js

48 ms

thetowel.css

thetowel.css

41 ms

ga.js

ga.js

7 ms

header.swf.html

header.swf.html

58 ms

banner.swf.html

banner.swf.html

191 ms

background.jpg

background.jpg

40 ms

backtop.png

backtop.png

188 ms

photo_1.jpg

photo_1.jpg

54 ms

spacer.gif

spacer.gif

40 ms

photo_2.jpg

photo_2.jpg

43 ms

photo_3.jpg

photo_3.jpg

64 ms

bottom_fz.png

bottom_fz.png

58 ms

bottom.png

bottom.png

144 ms

__utm.gif

__utm.gif

14 ms

__utm.gif

__utm.gif

6 ms

__utm.gif

__utm.gif

7 ms

runtime.js

runtime.js

31 ms

header.swf.html

header.swf.html

76 ms

banner.swf.html

banner.swf.html

44 ms

Accessibility Review

thetowelcompany.net accessibility score

61

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<frame> or <iframe> elements do not have a title

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Best Practices

thetowelcompany.net best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

thetowelcompany.net SEO score

67

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    ISO-8859-1

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Thetowelcompany.net can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Thetowelcompany.net main page’s claimed encoding is iso-8859-1. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

thetowelcompany.net

Open Graph description is not detected on the main page of The Towel Company. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: