Report Summary

  • 27

    Performance

    Renders faster than
    46% of other websites

  • 83

    Accessibility

    Visual factors better than
    that of 54% of websites

  • 58

    Best Practices

    More advanced features
    available than in
    20% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

Page Load Speed

5.9 sec in total

First Response

1.7 sec

Resources Loaded

4 sec

Page Rendered

225 ms

unfi.com screenshot

About Website

Click here to check amazing Unfi content for United States. Otherwise, check out these important facts you probably never knew about unfi.com

Fresh, frozen, grocery, bulk, health and beauty. Everything for your store, kitchen or website.

Visit unfi.com

Key Findings

We analyzed Unfi.com page load time and found that the first response time was 1.7 sec and then it took 4.2 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.

Performance Metrics

unfi.com performance score

27

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.3 s

18/100

10%

LCP (Largest Contentful Paint)

Value7.8 s

3/100

25%

SI (Speed Index)

Value6.0 s

47/100

10%

TBT (Total Blocking Time)

Value1,450 ms

15/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value15.1 s

7/100

10%

Network Requests Diagram

unfi.com

1691 ms

system.base.css

104 ms

system.menus.css

281 ms

system.messages.css

272 ms

system.theme.css

450 ms

Our browser made a total of 79 requests to load all elements on the main page. We found that 95% of them (75 requests) were addressed to the original Unfi.com, 3% (2 requests) were made to Google-analytics.com and 1% (1 request) were made to Hello.myfonts.net. The less responsive or slowest element that took the longest time to load (1.7 sec) belongs to the original domain Unfi.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.1 MB (37%)

Content Size

2.8 MB

After Optimization

1.8 MB

In fact, the total size of Unfi.com main page is 2.8 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 45% of websites need less resources to load. Images take 1.6 MB which makes up the majority of the site volume.

HTML Optimization

-86%

Potential reduce by 88.2 kB

  • Original 102.4 kB
  • After minification 91.1 kB
  • After compression 14.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 11.4 kB, which is 11% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 88.2 kB or 86% of the original size.

Image Optimization

-4%

Potential reduce by 63.1 kB

  • Original 1.6 MB
  • After minification 1.5 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Unfi images are well optimized though.

JavaScript Optimization

-67%

Potential reduce by 346.3 kB

  • Original 513.0 kB
  • After minification 453.5 kB
  • After compression 166.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 346.3 kB or 67% of the original size.

CSS Optimization

-87%

Potential reduce by 556.4 kB

  • Original 641.4 kB
  • After minification 483.6 kB
  • After compression 85.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Unfi.com needs all CSS files to be minified and compressed as it can save up to 556.4 kB or 87% of the original size.

Requests Breakdown

Number of requests can be reduced by 40 (53%)

Requests Now

75

After Optimization

35

The browser has sent 75 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Unfi. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 21 to 1 for JavaScripts and from 21 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

unfi.com accessibility score

83

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

ARIA input fields do not have accessible names

High

Elements with an ARIA [role] that require children to contain a specific [role] are missing some or all of those required children.

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

unfi.com best practices score

58

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

unfi.com SEO score

86

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    N/A

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Unfi.com can be misinterpreted by Google and other search engines. Unfortunately we cannot identify language used on the page (probably there is a mix of languages, too little text or something else), while the claimed language is English. Our system also found out that Unfi.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Unfi. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: