Report Summary

  • 59

    Performance

    Renders faster than
    74% of other websites

  • 88

    Accessibility

    Visual factors better than
    that of 68% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

urbanapparel.com.au

Urban Apparel & Marketing, Brisbane - Work Wear, Business Wear, Sportswear and more

Page Load Speed

5.2 sec in total

First Response

451 ms

Resources Loaded

4.7 sec

Page Rendered

81 ms

urbanapparel.com.au screenshot

About Website

Welcome to urbanapparel.com.au homepage info - get ready to check Urban Apparel best content right away, or after learning these important things about urbanapparel.com.au

Catalogue and custom made apparel to meet your corporate or business wear, sportswear, casual wear and workwear needs in Brisbane and beyond

Visit urbanapparel.com.au

Key Findings

We analyzed Urbanapparel.com.au page load time and found that the first response time was 451 ms and then it took 4.7 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.

Performance Metrics

urbanapparel.com.au performance score

59

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.2 s

20/100

10%

LCP (Largest Contentful Paint)

Value4.9 s

28/100

25%

SI (Speed Index)

Value5.9 s

48/100

10%

TBT (Total Blocking Time)

Value40 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0.284

42/100

15%

TTI (Time to Interactive)

Value4.2 s

86/100

10%

Network Requests Diagram

urbanapparel.com.au

451 ms

www.urbanapparel.com.au

434 ms

site.css

419 ms

banner-business.jpg

630 ms

banner-sporting.jpg

434 ms

Our browser made a total of 50 requests to load all elements on the main page. We found that all of those requests were addressed to Urbanapparel.com.au and no external sources were called. The less responsive or slowest element that took the longest time to load (2.9 sec) belongs to the original domain Urbanapparel.com.au.

Page Optimization Overview & Recommendations

Page size can be reduced by 33.9 kB (11%)

Content Size

319.3 kB

After Optimization

285.5 kB

In fact, the total size of Urbanapparel.com.au main page is 319.3 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 25% of websites need less resources to load. Images take 302.4 kB which makes up the majority of the site volume.

HTML Optimization

-79%

Potential reduce by 12.1 kB

  • Original 15.4 kB
  • After minification 14.4 kB
  • After compression 3.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 12.1 kB or 79% of the original size.

Image Optimization

-7%

Potential reduce by 20.6 kB

  • Original 302.4 kB
  • After minification 281.7 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Urban Apparel images are well optimized though.

CSS Optimization

-70%

Potential reduce by 1.1 kB

  • Original 1.6 kB
  • After minification 1.3 kB
  • After compression 482 B

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Urbanapparel.com.au needs all CSS files to be minified and compressed as it can save up to 1.1 kB or 70% of the original size.

Requests Breakdown

We found no issues to fix!

Requests Now

48

After Optimization

48

The browser has sent 48 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Urban Apparel. According to our analytics all requests are already optimized.

Accessibility Review

urbanapparel.com.au accessibility score

88

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

urbanapparel.com.au best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

urbanapparel.com.au SEO score

86

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Page is blocked from indexing

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    WINDOWS-1252

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Urbanapparel.com.au can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Urbanapparel.com.au main page’s claimed encoding is windows-1252. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

Open Graph description is not detected on the main page of Urban Apparel. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: