Tools & Wizards About Us
visitscotland.org screenshot

Report Summary

  • 33

    Performance

    Renders faster than
    53% of other websites

  • 93

    Accessibility

    Visual factors better than
    that of 80% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 93

    SEO

    Google-friendlier than
    83% of websites

visitscotland.org

The Corporate site for Scotland's National Tourism Organisation - VisitScotland.org

Page Load Speed

4 sec in total

First Response

198 ms

Resources Loaded

2.8 sec

Page Rendered

1.1 sec

visitscotland.org screenshot

About Website

Click here to check amazing Visit Scotland content for Belgium. Otherwise, check out these important facts you probably never knew about visitscotland.org

Find tourism statistics and research, news, marketing campaigns, and advice on how we can support your business.

Visit visitscotland.org

Key Findings

We analyzed Visitscotland.org page load time and found that the first response time was 198 ms and then it took 3.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

visitscotland.org performance score

33

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.6 s

14/100

10%

LCP (Largest Contentful Paint)

Value11.4 s

0/100

25%

SI (Speed Index)

Value7.4 s

28/100

10%

TBT (Total Blocking Time)

Value730 ms

40/100

30%

CLS (Cumulative Layout Shift)

Value0.025

100/100

15%

TTI (Time to Interactive)

Value12.0 s

16/100

10%

Network Requests Diagram

visitscotland.org

198 ms

visitscotland.org

436 ms

www.visitscotland.org

1109 ms

css

35 ms

index.css

640 ms

Our browser made a total of 30 requests to load all elements on the main page. We found that 67% of them (20 requests) were addressed to the original Visitscotland.org, 13% (4 requests) were made to Customer.cludo.com and 7% (2 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (1.1 sec) belongs to the original domain Visitscotland.org.

Page Optimization Overview & Recommendations

Page size can be reduced by 207.9 kB (40%)

Content Size

523.5 kB

After Optimization

315.6 kB

  • HTML
  • JavaScript
  • CSS

In fact, the total size of Visitscotland.org main page is 523.5 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 40% of websites need less resources to load. Javascripts take 294.9 kB which makes up the majority of the site volume.

HTML Optimization

-91%

Potential reduce by 185.4 kB

  • Original 204.5 kB
  • After minification 106.0 kB
  • After compression 19.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 98.5 kB, which is 48% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 185.4 kB or 91% of the original size.

JavaScript Optimization

-8%

Potential reduce by 22.2 kB

  • Original 294.9 kB
  • After minification 294.9 kB
  • After compression 272.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-1%

Potential reduce by 330 B

  • Original 24.1 kB
  • After minification 24.1 kB
  • After compression 23.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Visitscotland.org has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 14 (61%)

Requests Now

23

After Optimization

9

  • Images
  • JavaScript
  • CSS

The browser has sent 23 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Visit Scotland. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 9 to 1 for JavaScripts and from 7 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

visitscotland.org

visitscotland.org

198 ms

visitscotland.org

visitscotland.org

436 ms

www.visitscotland.org

www.visitscotland.org

1109 ms

css

css

35 ms

index.css

index.css

640 ms

cludo-search-v2.min.css

cludo-search-v2.min.css

418 ms

icons-global.css

icons-global.css

192 ms

global.bundle.js

global.bundle.js

391 ms

vs-modal.bundle.js

vs-modal.bundle.js

549 ms

vs-modal.css

vs-modal.css

379 ms

api.js

api.js

73 ms

vs-list.bundle.js

vs-list.bundle.js

577 ms

vs-list.css

vs-list.css

423 ms

search-script.js

search-script.js

32 ms

cludo-helper.js

cludo-helper.js

424 ms

gtm.js

gtm.js

158 ms

all.css

all.css

32 ms

es-promo-panel-image.jpg

es-promo-panel-image.jpg

744 ms

bloat%3Alg

bloat%3Alg

568 ms

bloat%3Amd

bloat%3Amd

360 ms

bloat%3Amd

bloat%3Amd

412 ms

bloat%3Amd

bloat%3Amd

596 ms

bloat%3Amd

bloat%3Amd

631 ms

bloat%3Amd

bloat%3Amd

577 ms

6xK3dSBYKcSV-LCoeQqfX1RYOo3qOK7gujVj9w.ttf

6xK3dSBYKcSV-LCoeQqfX1RYOo3qOK7gujVj9w.ttf

15 ms

6xKydSBYKcSV-LCoeQqfX1RYOo3i54rwlxdr3cOWxw.ttf

6xKydSBYKcSV-LCoeQqfX1RYOo3i54rwlxdr3cOWxw.ttf

25 ms

icons-global.woff

icons-global.woff

522 ms

eveleth-clean-regular.woff

eveleth-clean-regular.woff

668 ms

recaptcha__en.js

recaptcha__en.js

52 ms

card-click-proxy.bundle.js

card-click-proxy.bundle.js

428 ms

Accessibility Review

visitscotland.org accessibility score

93

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-*] attributes are not valid or misspelled

Best Practices

visitscotland.org best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

visitscotland.org SEO score

93

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Visitscotland.org can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Visitscotland.org main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

visitscotland.org

Open Graph data is detected on the main page of Visit Scotland. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: