Report Summary

  • 92

    Performance

    Renders faster than
    92% of other websites

  • 100

    Accessibility

    Visual factors better than
    that of 97% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    81% of websites

  • 85

    SEO

    Google-friendlier than
    56% of websites

local.which.co.uk

Which? Local Close

Page Load Speed

2.1 sec in total

First Response

319 ms

Resources Loaded

1.7 sec

Page Rendered

138 ms

local.which.co.uk screenshot

About Website

Welcome to local.which.co.uk homepage info - get ready to check Local Which best content for United Kingdom right away, or after learning these important things about local.which.co.uk

Find reliable local businesses recommended by Which? members across the UK. Whether you need a builder, mechanic or gas fitter, Which? Local brings together thousands of reviews to help you get great ...

Visit local.which.co.uk

Key Findings

We analyzed Local.which.co.uk page load time and found that the first response time was 319 ms and then it took 1.8 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 35% of websites can load faster.

Performance Metrics

local.which.co.uk performance score

92

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value1.7 s

91/100

10%

LCP (Largest Contentful Paint)

Value3.1 s

75/100

25%

SI (Speed Index)

Value2.2 s

99/100

10%

TBT (Total Blocking Time)

Value0 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0.04

99/100

15%

TTI (Time to Interactive)

Value3.1 s

95/100

10%

Network Requests Diagram

local.which.co.uk

319 ms

track.js

155 ms

demo.css

161 ms

css

27 ms

font-awesome.css

8 ms

Our browser made a total of 61 requests to load all elements on the main page. We found that 61% of them (37 requests) were addressed to the original Local.which.co.uk, 16% (10 requests) were made to Fonts.gstatic.com and 5% (3 requests) were made to Platform.twitter.com. The less responsive or slowest element that took the longest time to load (705 ms) belongs to the original domain Local.which.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 529.0 kB (57%)

Content Size

932.3 kB

After Optimization

403.2 kB

In fact, the total size of Local.which.co.uk main page is 932.3 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 55% of websites need less resources to load. CSS take 398.0 kB which makes up the majority of the site volume.

HTML Optimization

-67%

Potential reduce by 17.7 kB

  • Original 26.4 kB
  • After minification 24.1 kB
  • After compression 8.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 17.7 kB or 67% of the original size.

Image Optimization

-5%

Potential reduce by 13.5 kB

  • Original 287.5 kB
  • After minification 274.0 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Local Which images are well optimized though.

JavaScript Optimization

-65%

Potential reduce by 144.1 kB

  • Original 220.3 kB
  • After minification 170.7 kB
  • After compression 76.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 144.1 kB or 65% of the original size.

CSS Optimization

-89%

Potential reduce by 353.7 kB

  • Original 398.0 kB
  • After minification 388.4 kB
  • After compression 44.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Local.which.co.uk needs all CSS files to be minified and compressed as it can save up to 353.7 kB or 89% of the original size.

Requests Breakdown

Number of requests can be reduced by 32 (65%)

Requests Now

49

After Optimization

17

The browser has sent 49 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Local Which. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 28 to 1 for JavaScripts and from 6 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

local.which.co.uk accessibility score

100

Accessibility Issues

Best Practices

local.which.co.uk best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

SEO Factors

local.which.co.uk SEO score

85

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

robots.txt is not valid

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Local.which.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Local.which.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Local Which. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: