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w2m.co.uk screenshot

Report Summary

  • 21

    Performance

    Renders faster than
    39% of other websites

  • 81

    Accessibility

    Visual factors better than
    that of 51% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 84

    SEO

    Google-friendlier than
    52% of websites

w2m.co.uk

Outsourced Digital Marketing - web2market Ltd

Page Load Speed

6.2 sec in total

First Response

480 ms

Resources Loaded

5.5 sec

Page Rendered

204 ms

w2m.co.uk screenshot

About Website

Click here to check amazing W 2 M content. Otherwise, check out these important facts you probably never knew about w2m.co.uk

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Key Findings

We analyzed W2m.co.uk page load time and found that the first response time was 480 ms and then it took 5.7 sec to load all DOM resources and completely render a web page. This is a poor result, as 75% of websites can load faster.

Performance Metrics

w2m.co.uk performance score

21

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.1 s

20/100

10%

LCP (Largest Contentful Paint)

Value30.7 s

0/100

25%

SI (Speed Index)

Value18.1 s

0/100

10%

TBT (Total Blocking Time)

Value1,530 ms

13/100

30%

CLS (Cumulative Layout Shift)

Value0.069

96/100

15%

TTI (Time to Interactive)

Value20.7 s

2/100

10%

Network Requests Diagram

w2m.co.uk

480 ms

jquery-ui.css

8 ms

screen.css

1588 ms

colorbox.css

2607 ms

colorbox-fw.css

1599 ms

Our browser made a total of 37 requests to load all elements on the main page. We found that 76% of them (28 requests) were addressed to the original W2m.co.uk, 5% (2 requests) were made to Google-analytics.com and 3% (1 request) were made to Code.jquery.com. The less responsive or slowest element that took the longest time to load (3.7 sec) belongs to the original domain W2m.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 104.6 kB (31%)

Content Size

340.5 kB

After Optimization

235.9 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of W2m.co.uk main page is 340.5 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 30% of websites need less resources to load. Images take 187.3 kB which makes up the majority of the site volume.

HTML Optimization

-72%

Potential reduce by 14.8 kB

  • Original 20.5 kB
  • After minification 17.4 kB
  • After compression 5.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 3.1 kB, which is 15% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 14.8 kB or 72% of the original size.

Image Optimization

-5%

Potential reduce by 9.7 kB

  • Original 187.3 kB
  • After minification 177.6 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. W 2 M images are well optimized though.

JavaScript Optimization

-51%

Potential reduce by 39.9 kB

  • Original 78.0 kB
  • After minification 74.2 kB
  • After compression 38.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 39.9 kB or 51% of the original size.

CSS Optimization

-73%

Potential reduce by 40.2 kB

  • Original 54.7 kB
  • After minification 43.1 kB
  • After compression 14.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. W2m.co.uk needs all CSS files to be minified and compressed as it can save up to 40.2 kB or 73% of the original size.

Requests Breakdown

Number of requests can be reduced by 16 (47%)

Requests Now

34

After Optimization

18

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 34 CSS, Javascripts, AJAX and image requests in order to completely render the main page of W 2 M. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 11 to 1 for JavaScripts and from 7 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

w2m.co.uk

w2m.co.uk

480 ms

jquery-ui.css

jquery-ui.css

8 ms

screen.css

screen.css

1588 ms

colorbox.css

colorbox.css

2607 ms

colorbox-fw.css

colorbox-fw.css

1599 ms

nivo-slider.css

nivo-slider.css

2613 ms

orman.css

orman.css

2600 ms

jquery.min.js

jquery.min.js

8 ms

jquery.validate.min.js

jquery.validate.min.js

2631 ms

jquery.colorbox-min.js

jquery.colorbox-min.js

3639 ms

jquery.hoverIntent.minified.js

jquery.hoverIntent.minified.js

3652 ms

bNav.js

bNav.js

3653 ms

jquery.nivo.slider.pack.js

jquery.nivo.slider.pack.js

3658 ms

cookie_law.js

cookie_law.js

3666 ms

global.js

global.js

3672 ms

logo-w2m.png

logo-w2m.png

1021 ms

logo-w2m-rev.png

logo-w2m-rev.png

1023 ms

gtm.js

gtm.js

44 ms

bg-body-repeat.jpg

bg-body-repeat.jpg

1286 ms

header-contact-bg.png

header-contact-bg.png

1035 ms

bg-home-footer.png

bg-home-footer.png

1213 ms

header-bg.png

header-bg.png

1035 ms

button-top.png

button-top.png

1096 ms

bg-news-dark.png

bg-news-dark.png

1176 ms

gt.png

gt.png

1183 ms

bg-contact-dark.png

bg-contact-dark.png

1188 ms

teen____-webfont.woff

teen____-webfont.woff

1332 ms

cookie-moreinfo.png

cookie-moreinfo.png

1315 ms

cookie-continue.png

cookie-continue.png

1319 ms

bubble.png

bubble.png

1241 ms

analytics.js

analytics.js

5 ms

conversion_async.js

conversion_async.js

15 ms

collect

collect

23 ms

43 ms

collect

collect

56 ms

38 ms

print.css

print.css

4 ms

Accessibility Review

w2m.co.uk accessibility score

81

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Form elements do not have associated labels

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

w2m.co.uk best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

w2m.co.uk SEO score

84

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

High

robots.txt is not valid

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise W2m.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that W2m.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

w2m.co.uk

Open Graph description is not detected on the main page of W 2 M. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: