Tools & Wizards About Us
willow-tree.co.uk screenshot

Report Summary

  • 27

    Performance

    Renders faster than
    47% of other websites

  • 88

    Accessibility

    Visual factors better than
    that of 69% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    81% of websites

  • 98

    SEO

    Google-friendlier than
    92% of websites

willow-tree.co.uk

Willow Tree | Amazing collection of figurines and gifts for all sentiments.

Page Load Speed

2.2 sec in total

First Response

683 ms

Resources Loaded

1.4 sec

Page Rendered

202 ms

willow-tree.co.uk screenshot

About Website

Visit willow-tree.co.uk now to see the best up-to-date Willow Tree content and also check out these interesting facts you probably never knew about willow-tree.co.uk

Willow Tree and More Than Words figurines and gifts for any sentiment you wish. Great special offers, fast dispatch and 5 star customer service. Fast, secure, and easy to use, you’ll find the perfect ...

Visit willow-tree.co.uk

Key Findings

We analyzed Willow-tree.co.uk page load time and found that the first response time was 683 ms and then it took 1.6 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 30% of websites can load faster.

Performance Metrics

willow-tree.co.uk performance score

27

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.7 s

58/100

10%

LCP (Largest Contentful Paint)

Value7.3 s

4/100

25%

SI (Speed Index)

Value8.0 s

22/100

10%

TBT (Total Blocking Time)

Value1,470 ms

14/100

30%

CLS (Cumulative Layout Shift)

Value0.237

53/100

15%

TTI (Time to Interactive)

Value6.6 s

57/100

10%

Network Requests Diagram

www.wtshop.co.uk

683 ms

thirdparty.min.css

159 ms

commoncode.min.css

405 ms

template.min.css

166 ms

home_ad_01.jpg

144 ms

Our browser made a total of 18 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Willow-tree.co.uk, 28% (5 requests) were made to A82a81c2b09848f0db78-ac0e7efcfd8d37248a59e3e44dfa50cc.r52.cf3.rackcdn.com and 11% (2 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (683 ms) relates to the external source Wtshop.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 281.0 kB (57%)

Content Size

492.3 kB

After Optimization

211.3 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Willow-tree.co.uk main page is 492.3 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 20% of websites need less resources to load. Javascripts take 200.4 kB which makes up the majority of the site volume.

HTML Optimization

-75%

Potential reduce by 15.2 kB

  • Original 20.2 kB
  • After minification 19.8 kB
  • After compression 5.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 15.2 kB or 75% of the original size.

Image Optimization

-5%

Potential reduce by 5.7 kB

  • Original 117.4 kB
  • After minification 111.7 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Willow Tree images are well optimized though.

JavaScript Optimization

-64%

Potential reduce by 128.5 kB

  • Original 200.4 kB
  • After minification 200.4 kB
  • After compression 71.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 128.5 kB or 64% of the original size.

CSS Optimization

-85%

Potential reduce by 131.5 kB

  • Original 154.3 kB
  • After minification 154.1 kB
  • After compression 22.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Willow-tree.co.uk needs all CSS files to be minified and compressed as it can save up to 131.5 kB or 85% of the original size.

Requests Breakdown

We found no issues to fix!

Requests Now

16

After Optimization

16

  • Images
  • JavaScript
  • CSS

The browser has sent 16 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Willow Tree. According to our analytics all requests are already optimized.

Network Requests Diagram

www.wtshop.co.uk

www.wtshop.co.uk

683 ms

thirdparty.min.css

thirdparty.min.css

159 ms

commoncode.min.css

commoncode.min.css

405 ms

template.min.css

template.min.css

166 ms

home_ad_01.jpg

home_ad_01.jpg

144 ms

thirdparty.min.js

thirdparty.min.js

330 ms

logo-gifts.png

logo-gifts.png

159 ms

home_ad_02.jpg

home_ad_02.jpg

330 ms

home_ad_03.jpg

home_ad_03.jpg

325 ms

home_ad_04.jpg

home_ad_04.jpg

327 ms

home_ad_05.jpg

home_ad_05.jpg

324 ms

commoncode.min.js

commoncode.min.js

82 ms

analytics.js

analytics.js

54 ms

logo250.jpg

logo250.jpg

128 ms

cl.woff

cl.woff

83 ms

collect

collect

63 ms

logo.png

logo.png

86 ms

ajax.gif

ajax.gif

79 ms

Accessibility Review

willow-tree.co.uk accessibility score

88

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Best Practices

willow-tree.co.uk best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

willow-tree.co.uk SEO score

98

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    ISO-8859-1

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Willow-tree.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Willow-tree.co.uk main page’s claimed encoding is iso-8859-1. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

willow-tree.co.uk

Open Graph description is not detected on the main page of Willow Tree. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: