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willowstands.com screenshot

Report Summary

  • 4

    Performance

    Renders faster than
    20% of other websites

  • 94

    Accessibility

    Visual factors better than
    that of 84% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    56% of websites

  • 93

    SEO

    Google-friendlier than
    84% of websites

willowstands.com

Bespoke Exhibition Stands - Award Winning Stands by Willow Group

Page Load Speed

4.2 sec in total

First Response

169 ms

Resources Loaded

3.7 sec

Page Rendered

298 ms

willowstands.com screenshot

About Website

Welcome to willowstands.com homepage info - get ready to check Willow Stands best content right away, or after learning these important things about willowstands.com

Award winning, custom built, bespoke exhibition stands from Willow Group. We design and build custom modular exhibition stands throughout the UK and world.

Visit willowstands.com

Key Findings

We analyzed Willowstands.com page load time and found that the first response time was 169 ms and then it took 4 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

willowstands.com performance score

4

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.1 s

21/100

10%

LCP (Largest Contentful Paint)

Value21.2 s

0/100

25%

SI (Speed Index)

Value13.1 s

2/100

10%

TBT (Total Blocking Time)

Value2,730 ms

3/100

30%

CLS (Cumulative Layout Shift)

Value0.815

4/100

15%

TTI (Time to Interactive)

Value24.3 s

0/100

10%

Network Requests Diagram

willowstands.com

169 ms

willowstands.com

450 ms

wp-emoji-release.min.js

83 ms

layerslider.css

163 ms

safe-svg-block-frontend.css

241 ms

Our browser made a total of 195 requests to load all elements on the main page. We found that 86% of them (168 requests) were addressed to the original Willowstands.com, 7% (13 requests) were made to Platform.twitter.com and 2% (3 requests) were made to Syndication.twitter.com. The less responsive or slowest element that took the longest time to load (904 ms) belongs to the original domain Willowstands.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 99.0 kB (3%)

Content Size

3.1 MB

After Optimization

3.0 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Willowstands.com main page is 3.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 2.6 MB which makes up the majority of the site volume.

HTML Optimization

-82%

Potential reduce by 85.5 kB

  • Original 103.9 kB
  • After minification 102.4 kB
  • After compression 18.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 85.5 kB or 82% of the original size.

Image Optimization

-0%

Potential reduce by 9.8 kB

  • Original 2.6 MB
  • After minification 2.6 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Willow Stands images are well optimized though.

JavaScript Optimization

-1%

Potential reduce by 1.7 kB

  • Original 228.2 kB
  • After minification 228.2 kB
  • After compression 226.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-2%

Potential reduce by 2.0 kB

  • Original 133.0 kB
  • After minification 133.0 kB
  • After compression 130.9 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Willowstands.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 99 (63%)

Requests Now

157

After Optimization

58

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 157 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Willow Stands. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 93 to 1 for JavaScripts and from 8 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

willowstands.com

willowstands.com

169 ms

willowstands.com

willowstands.com

450 ms

wp-emoji-release.min.js

wp-emoji-release.min.js

83 ms

layerslider.css

layerslider.css

163 ms

safe-svg-block-frontend.css

safe-svg-block-frontend.css

241 ms

d7c7965f669dd288c9b01e53c589feaf.min.css

d7c7965f669dd288c9b01e53c589feaf.min.css

488 ms

style.css

style.css

267 ms

style.css

style.css

266 ms

jquery.min.js

jquery.min.js

350 ms

jquery-migrate.min.js

jquery-migrate.min.js

270 ms

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405 ms

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layerslider.kreaturamedia.jquery.js

554 ms

layerslider.transitions.js

layerslider.transitions.js

353 ms

widgets.js

widgets.js

99 ms

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352 ms

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429 ms

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WillowStands

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Accessibility Review

willowstands.com accessibility score

94

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

willowstands.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

willowstands.com SEO score

93

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Willowstands.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Willowstands.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

willowstands.com

Open Graph data is detected on the main page of Willow Stands. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: