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audience360.com screenshot

Report Summary

  • 59

    Performance

    Renders faster than
    74% of other websites

  • 85

    Accessibility

    Visual factors better than
    that of 58% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

audience360.com

Account Based Marketing Strategy | ABM Platform | AdDaptive

Page Load Speed

2.3 sec in total

First Response

20 ms

Resources Loaded

883 ms

Page Rendered

1.4 sec

audience360.com screenshot

About Website

Welcome to audience360.com homepage info - get ready to check Audience 360 best content for United States right away, or after learning these important things about audience360.com

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Key Findings

We analyzed Audience360.com page load time and found that the first response time was 20 ms and then it took 2.3 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 45% of websites can load faster.

Performance Metrics

audience360.com performance score

59

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.2 s

42/100

10%

LCP (Largest Contentful Paint)

Value3.4 s

67/100

25%

SI (Speed Index)

Value3.2 s

91/100

10%

TBT (Total Blocking Time)

Value670 ms

44/100

30%

CLS (Cumulative Layout Shift)

Value0.006

100/100

15%

TTI (Time to Interactive)

Value13.7 s

10/100

10%

Network Requests Diagram

audience360.com

20 ms

addaptive.com

27 ms

www.addaptive.com

212 ms

style.css

23 ms

jquery.min.js

56 ms

Our browser made a total of 26 requests to load all elements on the main page. We found that 4% of them (1 request) were addressed to the original Audience360.com, 65% (17 requests) were made to Addaptive.com and 15% (4 requests) were made to Go.addaptive.com. The less responsive or slowest element that took the longest time to load (452 ms) relates to the external source Go.addaptive.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 346.1 kB (26%)

Content Size

1.3 MB

After Optimization

984.7 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Audience360.com main page is 1.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 30% of websites need less resources to load. Images take 521.5 kB which makes up the majority of the site volume.

HTML Optimization

-87%

Potential reduce by 342.3 kB

  • Original 394.3 kB
  • After minification 385.5 kB
  • After compression 52.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 342.3 kB or 87% of the original size.

Image Optimization

-0%

Potential reduce by 1.3 kB

  • Original 521.5 kB
  • After minification 520.2 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Audience 360 images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 1.7 kB

  • Original 401.0 kB
  • After minification 401.0 kB
  • After compression 399.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-6%

Potential reduce by 829 B

  • Original 14.1 kB
  • After minification 14.1 kB
  • After compression 13.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Audience360.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 9 (39%)

Requests Now

23

After Optimization

14

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 23 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Audience 360. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 7 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

audience360.com

audience360.com

20 ms

addaptive.com

addaptive.com

27 ms

www.addaptive.com

www.addaptive.com

212 ms

style.css

style.css

23 ms

jquery.min.js

jquery.min.js

56 ms

lazysizes.min.js

lazysizes.min.js

87 ms

slick.min.css

slick.min.css

87 ms

autoptimize_b154aa0570c093bdecdb8b169603c69d.js

autoptimize_b154aa0570c093bdecdb8b169603c69d.js

174 ms

gtm.js

gtm.js

119 ms

qwxbw

qwxbw

375 ms

h3mwv

h3mwv

452 ms

New-AdDaptive-Logo-Nav-300x53.png

New-AdDaptive-Logo-Nav-300x53.png

189 ms

Cityscape_white_2x-1-scaled.jpg

Cityscape_white_2x-1-scaled.jpg

329 ms

iStock-626263272.jpg

iStock-626263272.jpg

281 ms

home-hero-mask.svg

home-hero-mask.svg

95 ms

mask-2.svg

mask-2.svg

144 ms

bg-1.jpg

bg-1.jpg

218 ms

mask-3.svg

mask-3.svg

144 ms

BGR_image-1.png

BGR_image-1.png

341 ms

Hero_background-1.jpg

Hero_background-1.jpg

357 ms

Scroll_Group_3-1.jpg

Scroll_Group_3-1.jpg

304 ms

cookieconsent.min.css

cookieconsent.min.css

101 ms

form.css

form.css

11 ms

piUtils.js

piUtils.js

21 ms

api.js

api.js

93 ms

recaptcha__en.js

recaptcha__en.js

27 ms

Accessibility Review

audience360.com accessibility score

85

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

<frame> or <iframe> elements do not have a title

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

audience360.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

audience360.com SEO score

86

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Audience360.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Audience360.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

audience360.com

Open Graph description is not detected on the main page of Audience 360. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: