Report Summary

  • 31

    Performance

    Renders faster than
    51% of other websites

  • 90

    Accessibility

    Visual factors better than
    that of 74% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 92

    SEO

    Google-friendlier than
    74% of websites

hippoland.net

ХИПОЛЕНД - онлайн магазин за бебешки и детски стоки и играчки

Page Load Speed

4.7 sec in total

First Response

635 ms

Resources Loaded

3.4 sec

Page Rendered

671 ms

About Website

Welcome to hippoland.net homepage info - get ready to check Hippoland best content for Bulgaria right away, or after learning these important things about hippoland.net

В онлайн магазин Хиполенд ще намериш над 20000 артикула за бебета и деца: играчки, дрехи, обувки, колички, превозни средства и други.

Visit hippoland.net

Key Findings

We analyzed Hippoland.net page load time and found that the first response time was 635 ms and then it took 4 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

hippoland.net performance score

31

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.3 s

7/100

10%

LCP (Largest Contentful Paint)

Value11.6 s

0/100

25%

SI (Speed Index)

Value12.1 s

3/100

10%

TBT (Total Blocking Time)

Value610 ms

49/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value17.1 s

4/100

10%

Network Requests Diagram

www.hippoland.net

635 ms

styles-m.min.css

65 ms

prnewsletterpopup-animation.min.css

28 ms

prnewsletterpopup.min.css

29 ms

wallets.min.css

27 ms

Our browser made a total of 157 requests to load all elements on the main page. We found that 98% of them (154 requests) were addressed to the original Hippoland.net, 1% (2 requests) were made to Fonts.googleapis.com and 1% (1 request) were made to Chimpstatic.com. The less responsive or slowest element that took the longest time to load (1.5 sec) belongs to the original domain Hippoland.net.

Page Optimization Overview & Recommendations

Page size can be reduced by 407.5 kB (24%)

Content Size

1.7 MB

After Optimization

1.3 MB

In fact, the total size of Hippoland.net main page is 1.7 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Images take 973.7 kB which makes up the majority of the site volume.

HTML Optimization

-88%

Potential reduce by 315.4 kB

  • Original 356.6 kB
  • After minification 353.2 kB
  • After compression 41.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 315.4 kB or 88% of the original size.

Image Optimization

-9%

Potential reduce by 91.9 kB

  • Original 973.7 kB
  • After minification 881.8 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Hippoland images are well optimized though.

JavaScript Optimization

-22%

Potential reduce by 146 B

  • Original 653 B
  • After minification 653 B
  • After compression 507 B

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 146 B or 22% of the original size.

CSS Optimization

-0%

Potential reduce by 33 B

  • Original 359.4 kB
  • After minification 359.4 kB
  • After compression 359.3 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Hippoland.net has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 126 (85%)

Requests Now

149

After Optimization

23

The browser has sent 149 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Hippoland. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 121 to 1 for JavaScripts and from 7 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

hippoland.net accessibility score

90

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

hippoland.net best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

hippoland.net SEO score

92

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    BG

  • Language Claimed

    BG

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Hippoland.net can be misinterpreted by Google and other search engines. Our service has detected that Bulgarian is used on the page, and it matches the claimed language. Our system also found out that Hippoland.net main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Hippoland. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: