Tools & Wizards About Us

Report Summary

  • 62

    Performance

    Renders faster than
    76% of other websites

  • 100

    Accessibility

    Visual factors better than
    that of 97% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 92

    SEO

    Google-friendlier than
    74% of websites

thesmithgroupad.com

The Smith Group - Retail Furniture Ad Agency - We Drive Traffic

Page Load Speed

1.5 sec in total

First Response

111 ms

Resources Loaded

1.3 sec

Page Rendered

63 ms

About Website

Click here to check amazing The Smith Group Ad content. Otherwise, check out these important facts you probably never knew about thesmithgroupad.com

The Smith Group is a retail ad agency specializing in furniture stores. Through two generations we've been responsible for getting traffic through your door

Visit thesmithgroupad.com

Key Findings

We analyzed Thesmithgroupad.com page load time and found that the first response time was 111 ms and then it took 1.4 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 30% of websites can load faster.

Performance Metrics

thesmithgroupad.com performance score

62

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.7 s

13/100

10%

LCP (Largest Contentful Paint)

Value5.1 s

24/100

25%

SI (Speed Index)

Value6.5 s

39/100

10%

TBT (Total Blocking Time)

Value120 ms

97/100

30%

CLS (Cumulative Layout Shift)

Value0.062

97/100

15%

TTI (Time to Interactive)

Value5.6 s

69/100

10%

Network Requests Diagram

thesmithgroupad.com

111 ms

thesmithgroupad.com

484 ms

style.min.css

61 ms

dashicons.min.css

164 ms

integrity-light.css

214 ms

Our browser made a total of 11 requests to load all elements on the main page. We found that 91% of them (10 requests) were addressed to the original Thesmithgroupad.com, 9% (1 request) were made to Img1.wsimg.com. The less responsive or slowest element that took the longest time to load (484 ms) belongs to the original domain Thesmithgroupad.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 117.0 kB (43%)

Content Size

272.6 kB

After Optimization

155.6 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Thesmithgroupad.com main page is 272.6 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 15% of websites need less resources to load. Javascripts take 143.2 kB which makes up the majority of the site volume.

HTML Optimization

-78%

Potential reduce by 28.1 kB

  • Original 36.2 kB
  • After minification 36.0 kB
  • After compression 8.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 28.1 kB or 78% of the original size.

Image Optimization

-18%

Potential reduce by 1.7 kB

  • Original 9.8 kB
  • After minification 8.1 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, The Smith Group Ad needs image optimization as it can save up to 1.7 kB or 18% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-61%

Potential reduce by 87.0 kB

  • Original 143.2 kB
  • After minification 143.2 kB
  • After compression 56.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 87.0 kB or 61% of the original size.

CSS Optimization

-0%

Potential reduce by 287 B

  • Original 83.4 kB
  • After minification 83.2 kB
  • After compression 83.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Thesmithgroupad.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 3 (38%)

Requests Now

8

After Optimization

5

  • Images
  • JavaScript
  • CSS

The browser has sent 8 CSS, Javascripts, AJAX and image requests in order to completely render the main page of The Smith Group Ad. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 4 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

Accessibility Review

thesmithgroupad.com accessibility score

100

Accessibility Issues

Best Practices

thesmithgroupad.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Issues were logged in the Issues panel in Chrome Devtools

SEO Factors

thesmithgroupad.com SEO score

92

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Thesmithgroupad.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Thesmithgroupad.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of The Smith Group Ad. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: