Tools & Wizards About Us

Report Summary

  • 21

    Performance

    Renders faster than
    39% of other websites

  • 96

    Accessibility

    Visual factors better than
    that of 88% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 98

    SEO

    Google-friendlier than
    92% of websites

zell-em.com

Zell-Em | Promotional Print, Workwear and Signage | Lytham St Annes, Lancashire

Page Load Speed

2.9 sec in total

First Response

146 ms

Resources Loaded

2.7 sec

Page Rendered

63 ms

About Website

Visit zell-em.com now to see the best up-to-date Zell Em content and also check out these interesting facts you probably never knew about zell-em.com

The Fylde Coast's leading Print and Promo supplier. 75 years' experience of promotional print, embroidered workwear and signage manufacturer. Zell-Em will get it done.

Visit zell-em.com

Key Findings

We analyzed Zell-em.com page load time and found that the first response time was 146 ms and then it took 2.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 55% of websites can load faster.

Performance Metrics

zell-em.com performance score

21

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.9 s

25/100

10%

LCP (Largest Contentful Paint)

Value6.9 s

6/100

25%

SI (Speed Index)

Value7.3 s

28/100

10%

TBT (Total Blocking Time)

Value3,490 ms

1/100

30%

CLS (Cumulative Layout Shift)

Value0.081

94/100

15%

TTI (Time to Interactive)

Value23.4 s

1/100

10%

Network Requests Diagram

www.zell-em.com

146 ms

minified.js

54 ms

focus-within-polyfill.js

49 ms

polyfill.min.js

1075 ms

thunderbolt-commons.c1d8ed1c.bundle.min.js

83 ms

Our browser made a total of 68 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Zell-em.com, 41% (28 requests) were made to Static.wixstatic.com and 35% (24 requests) were made to Static.parastorage.com. The less responsive or slowest element that took the longest time to load (1.2 sec) relates to the external source Static.wixstatic.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 617.8 kB (47%)

Content Size

1.3 MB

After Optimization

700.5 kB

  • HTML
  • Images
  • JavaScript

In fact, the total size of Zell-em.com main page is 1.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Javascripts take 484.8 kB which makes up the majority of the site volume.

HTML Optimization

-77%

Potential reduce by 338.6 kB

  • Original 438.8 kB
  • After minification 436.9 kB
  • After compression 100.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 338.6 kB or 77% of the original size.

Image Optimization

-13%

Potential reduce by 50.4 kB

  • Original 394.7 kB
  • After minification 344.3 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Zell Em needs image optimization as it can save up to 50.4 kB or 13% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-47%

Potential reduce by 228.8 kB

  • Original 484.8 kB
  • After minification 484.8 kB
  • After compression 255.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 228.8 kB or 47% of the original size.

Requests Breakdown

Number of requests can be reduced by 10 (23%)

Requests Now

43

After Optimization

33

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 43 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Zell Em. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 11 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

Accessibility Review

zell-em.com accessibility score

96

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

button, link, and menuitem elements do not have accessible names.

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Best Practices

zell-em.com best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

zell-em.com SEO score

98

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Zell-em.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Zell-em.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Zell Em. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: