Tools & Wizards About Us
booksandgiftsdirect.com.au screenshot

Report Summary

  • 11

    Performance

    Renders faster than
    24% of other websites

  • 89

    Accessibility

    Visual factors better than
    that of 72% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    56% of websites

  • 83

    SEO

    Google-friendlier than
    46% of websites

booksandgiftsdirect.com.au

Books & Gifts Direct | Shop Online | Franchise Opportunities | Request a Box

Page Load Speed

5.8 sec in total

First Response

737 ms

Resources Loaded

4.3 sec

Page Rendered

707 ms

booksandgiftsdirect.com.au screenshot

About Website

Click here to check amazing Books And Gifts Direct content. Otherwise, check out these important facts you probably never knew about booksandgiftsdirect.com.au

We are Australia's largest direct seller of books and gifts, offering our products in over 25,000 workplaces and online up to 70% off recommended retail price.

Visit booksandgiftsdirect.com.au

Key Findings

We analyzed Booksandgiftsdirect.com.au page load time and found that the first response time was 737 ms and then it took 5 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.

Performance Metrics

booksandgiftsdirect.com.au performance score

11

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.6 s

32/100

10%

LCP (Largest Contentful Paint)

Value20.7 s

0/100

25%

SI (Speed Index)

Value8.9 s

15/100

10%

TBT (Total Blocking Time)

Value3,290 ms

2/100

30%

CLS (Cumulative Layout Shift)

Value0.328

35/100

15%

TTI (Time to Interactive)

Value20.0 s

2/100

10%

Network Requests Diagram

booksandgiftsdirect.com.au

737 ms

booksgiftsdirect.com

1054 ms

gtm.js

725 ms

analytics.js

611 ms

css

832 ms

Our browser made a total of 34 requests to load all elements on the main page. We found that 3% of them (1 request) were addressed to the original Booksandgiftsdirect.com.au, 38% (13 requests) were made to Booksgiftsdirect.com and 9% (3 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (1.3 sec) relates to the external source Booksgiftsdirect.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 65.2 kB (60%)

Content Size

108.5 kB

After Optimization

43.3 kB

  • HTML
  • JavaScript
  • CSS

In fact, the total size of Booksandgiftsdirect.com.au main page is 108.5 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. HTML takes 80.3 kB which makes up the majority of the site volume.

HTML Optimization

-81%

Potential reduce by 64.7 kB

  • Original 80.3 kB
  • After minification 65.7 kB
  • After compression 15.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 14.6 kB, which is 18% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 64.7 kB or 81% of the original size.

JavaScript Optimization

-2%

Potential reduce by 406 B

  • Original 26.2 kB
  • After minification 26.2 kB
  • After compression 25.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-7%

Potential reduce by 132 B

  • Original 1.9 kB
  • After minification 1.9 kB
  • After compression 1.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Booksandgiftsdirect.com.au has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 22 (76%)

Requests Now

29

After Optimization

7

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 29 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Books And Gifts Direct. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 20 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

booksandgiftsdirect.com.au

booksandgiftsdirect.com.au

737 ms

booksgiftsdirect.com

booksgiftsdirect.com

1054 ms

gtm.js

gtm.js

725 ms

analytics.js

analytics.js

611 ms

css

css

832 ms

site.css

site.css

259 ms

fa-svg-with-js.css

fa-svg-with-js.css

592 ms

outdatedbrowser.min.css

outdatedbrowser.min.css

923 ms

outdatedbrowser.min.js

outdatedbrowser.min.js

589 ms

react.min.js

react.min.js

1229 ms

react-dom.min.js

react-dom.min.js

1260 ms

jquery-3.4.1.min.js

jquery-3.4.1.min.js

829 ms

popper.min.js

popper.min.js

835 ms

bootstrap.min.js

bootstrap.min.js

828 ms

all.min.js

all.min.js

1235 ms

vendors.min.js

vendors.min.js

698 ms

commons.min.js

commons.min.js

798 ms

_layout.min.js

_layout.min.js

819 ms

email-decode.min.js

email-decode.min.js

823 ms

ec.js

ec.js

188 ms

fbevents.js

fbevents.js

427 ms

ae461280e83d108c134cab30b.js

ae461280e83d108c134cab30b.js

1064 ms

BGDLogo.svg

BGDLogo.svg

950 ms

hotjar-804908.js

hotjar-804908.js

772 ms

XRXI3I6Li01BKofiOc5wtlZ2di8HDLshdTQ3iqzbXWjQeQ.ttf

XRXI3I6Li01BKofiOc5wtlZ2di8HDLshdTQ3iqzbXWjQeQ.ttf

775 ms

XRXI3I6Li01BKofiOc5wtlZ2di8HDFwmdTQ3iqzbXWjQeQ.ttf

XRXI3I6Li01BKofiOc5wtlZ2di8HDFwmdTQ3iqzbXWjQeQ.ttf

839 ms

XRXI3I6Li01BKofiOc5wtlZ2di8HDBImdTQ3iqzbXWjQeQ.ttf

XRXI3I6Li01BKofiOc5wtlZ2di8HDBImdTQ3iqzbXWjQeQ.ttf

840 ms

collect

collect

667 ms

879656656279094

879656656279094

222 ms

modules.f0cd1ed70b545da08b60.js

modules.f0cd1ed70b545da08b60.js

84 ms

collect

collect

299 ms

box-69edcc3187336f9b0a3fbb4c73be9fe6.html

box-69edcc3187336f9b0a3fbb4c73be9fe6.html

264 ms

213370942521607

213370942521607

88 ms

ga-audiences

ga-audiences

123 ms

Accessibility Review

booksandgiftsdirect.com.au accessibility score

89

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

booksandgiftsdirect.com.au best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

booksandgiftsdirect.com.au SEO score

83

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Booksandgiftsdirect.com.au can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Booksandgiftsdirect.com.au main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

booksandgiftsdirect.com.au

Open Graph description is not detected on the main page of Books And Gifts Direct. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: