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hershey.com screenshot

Report Summary

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    Performance

  • 0

    Accessibility

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    Best Practices

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    SEO

hershey.com

Hersheyland | Explore Hershey Products, Recipes, Crafts & More

Page Load Speed

1.7 sec in total

First Response

57 ms

Resources Loaded

1.5 sec

Page Rendered

168 ms

hershey.com screenshot

About Website

Welcome to hershey.com homepage info - get ready to check Hershey best content right away, or after learning these important things about hershey.com

Hersheyland is home to our favorite dessert recipes, the latest candy innovations and endless sweet inspiration, from everyday treats to special occasion bakes.

Visit hershey.com

Key Findings

We analyzed Hershey.com page load time and found that the first response time was 57 ms and then it took 1.7 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 35% of websites can load faster.

Performance Metrics

hershey.com performance score

0

Network Requests Diagram

hershey.com

57 ms

www.hersheys.com

232 ms

reset-brands.css

32 ms

global.css

139 ms

jquery.fancybox-1.3.1.css

59 ms

Our browser made a total of 73 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Hershey.com, 60% (44 requests) were made to Hersheys.com and 18% (13 requests) were made to Use.typekit.net. The less responsive or slowest element that took the longest time to load (448 ms) relates to the external source Hersheys.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 709.3 kB (65%)

Content Size

1.1 MB

After Optimization

384.0 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Hershey.com main page is 1.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. Javascripts take 491.5 kB which makes up the majority of the site volume.

HTML Optimization

-72%

Potential reduce by 19.7 kB

  • Original 27.4 kB
  • After minification 25.8 kB
  • After compression 7.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 19.7 kB or 72% of the original size.

Image Optimization

-53%

Potential reduce by 248.1 kB

  • Original 472.2 kB
  • After minification 224.1 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Hershey needs image optimization as it can save up to 248.1 kB or 53% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-73%

Potential reduce by 358.9 kB

  • Original 491.5 kB
  • After minification 444.9 kB
  • After compression 132.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 358.9 kB or 73% of the original size.

CSS Optimization

-81%

Potential reduce by 82.6 kB

  • Original 102.3 kB
  • After minification 86.0 kB
  • After compression 19.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Hershey.com needs all CSS files to be minified and compressed as it can save up to 82.6 kB or 81% of the original size.

Requests Breakdown

Number of requests can be reduced by 27 (47%)

Requests Now

58

After Optimization

31

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 58 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Hershey. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 21 to 1 for JavaScripts and from 8 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

hershey.com

hershey.com

57 ms

www.hersheys.com

www.hersheys.com

232 ms

reset-brands.css

reset-brands.css

32 ms

global.css

global.css

139 ms

jquery.fancybox-1.3.1.css

jquery.fancybox-1.3.1.css

59 ms

jquery-1.4.2.min.js

jquery-1.4.2.min.js

85 ms

jquery-ui.min.js

jquery-ui.min.js

126 ms

jquery.jscrollpane.css

jquery.jscrollpane.css

60 ms

jquery.jscrollpane.min.js

jquery.jscrollpane.min.js

85 ms

swfobject.js

swfobject.js

122 ms

json.js

json.js

90 ms

jquery.validate.min.js

jquery.validate.min.js

114 ms

jquery.mousewheel.js

jquery.mousewheel.js

119 ms

jquery.cookie.js

jquery.cookie.js

122 ms

jquery.fancybox-1.3.1.js

jquery.fancybox-1.3.1.js

238 ms

jquery.infieldlabel.min.js

jquery.infieldlabel.min.js

160 ms

global.js

global.js

160 ms

hersheys.analytics.js

hersheys.analytics.js

242 ms

google.social.tracking.min.js

google.social.tracking.min.js

160 ms

bjg3efb.js

bjg3efb.js

57 ms

dot_com.css

dot_com.css

167 ms

swfaddress.js

swfaddress.js

181 ms

Swipe.js

Swipe.js

266 ms

dot_com.js

dot_com.js

228 ms

hersheys.socialfeeds.css

hersheys.socialfeeds.css

294 ms

hersheys.socialfeeds.js

hersheys.socialfeeds.js

294 ms

www.hersheys.com

www.hersheys.com

134 ms

print_dotcom.css

print_dotcom.css

58 ms

ga.js

ga.js

17 ms

cta-smores.png

cta-smores.png

85 ms

cta_caramels.png

cta_caramels.png

83 ms

cta-smores-right.png

cta-smores-right.png

84 ms

cta_commercials.png

cta_commercials.png

81 ms

gh_bg_override.gif

gh_bg_override.gif

77 ms

ad-alert.gif

ad-alert.gif

73 ms

gh_nav_off.gif

gh_nav_off.gif

75 ms

gh_bg_expanded.png

gh_bg_expanded.png

75 ms

nav_bg.gif

nav_bg.gif

76 ms

logo.gif

logo.gif

76 ms

search_bg.png

search_bg.png

114 ms

mainpage_hero.jpg

mainpage_hero.jpg

216 ms

flame.png

flame.png

192 ms

cta_bg.png

cta_bg.png

102 ms

footer_bg.gif

footer_bg.gif

101 ms

dot_com_icons_sprite.png

dot_com_icons_sprite.png

124 ms

footer_divider.gif

footer_divider.gif

123 ms

FacebookOpenGraphAPIRequest

FacebookOpenGraphAPIRequest

448 ms

Promoter

Promoter

128 ms

hersheys.socialfeeds.png

hersheys.socialfeeds.png

145 ms

__utm.gif

__utm.gif

14 ms

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217 ms

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122 ms

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149 ms

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149 ms

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149 ms

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149 ms

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154 ms

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178 ms

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191 ms

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192 ms

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191 ms

__utm.gif

__utm.gif

13 ms

collect

collect

68 ms

collect

collect

69 ms

like.php

like.php

170 ms

qeKvIRsJabD.js

qeKvIRsJabD.js

300 ms

LVx-xkvaJ0b.png

LVx-xkvaJ0b.png

337 ms

p.gif

p.gif

123 ms

10484159_10154122403648304_5064647178418812788_n.jpg

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178 ms

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218 ms

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259 ms

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295 ms

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12809632_10154096885558304_5343726307915147147_n.jpg

295 ms

SEO Factors

hershey.com SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Hershey.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Hershey.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

hershey.com

Open Graph data is detected on the main page of Hershey. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: