Tools & Wizards About Us
hersheys.com.br screenshot

Report Summary

  • 3

    Performance

    Renders faster than
    20% of other websites

  • 74

    Accessibility

    Visual factors better than
    that of 40% of websites

  • 58

    Best Practices

    More advanced features
    available than in
    20% of websites

  • 70

    SEO

    Google-friendlier than
    30% of websites

hersheys.com.br

Hershey's

Page Load Speed

4.4 sec in total

First Response

12 ms

Resources Loaded

1.9 sec

Page Rendered

2.5 sec

hersheys.com.br screenshot

About Website

Welcome to hersheys.com.br homepage info - get ready to check Hershey S best content for Brazil right away, or after learning these important things about hersheys.com.br

A maior loja de Hershey's agora cabe no seu bolso! Escolha os seus produtos preferidos e os receba no conforto de sua casa! Clique e aproveite!

Visit hersheys.com.br

Key Findings

We analyzed Hersheys.com.br page load time and found that the first response time was 12 ms and then it took 4.4 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.

Performance Metrics

hersheys.com.br performance score

3

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.0 s

24/100

10%

LCP (Largest Contentful Paint)

Value18.2 s

0/100

25%

SI (Speed Index)

Value12.4 s

3/100

10%

TBT (Total Blocking Time)

Value3,940 ms

1/100

30%

CLS (Cumulative Layout Shift)

Value1.009

2/100

15%

TTI (Time to Interactive)

Value31.3 s

0/100

10%

Network Requests Diagram

www.hersheys.com.br

12 ms

www.hersheys.com.br

206 ms

jquery-1.8.3.min.js

87 ms

swfobject.js

81 ms

vtex.ajax.wait.js

103 ms

Our browser made a total of 141 requests to load all elements on the main page. We found that 20% of them (28 requests) were addressed to the original Hersheys.com.br, 58% (82 requests) were made to Hersheys.vteximg.com.br and 9% (12 requests) were made to Io.vtex.com.br. The less responsive or slowest element that took the longest time to load (490 ms) relates to the external source Idash.ifcshop.net.

Page Optimization Overview & Recommendations

Page size can be reduced by 252.0 kB (7%)

Content Size

3.8 MB

After Optimization

3.6 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Hersheys.com.br main page is 3.8 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 3.3 MB which makes up the majority of the site volume.

HTML Optimization

-87%

Potential reduce by 211.8 kB

  • Original 243.8 kB
  • After minification 220.8 kB
  • After compression 32.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 211.8 kB or 87% of the original size.

Image Optimization

-1%

Potential reduce by 24.4 kB

  • Original 3.3 MB
  • After minification 3.3 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Hershey S images are well optimized though.

JavaScript Optimization

-6%

Potential reduce by 15.6 kB

  • Original 253.7 kB
  • After minification 250.7 kB
  • After compression 238.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-1%

Potential reduce by 237 B

  • Original 26.8 kB
  • After minification 26.8 kB
  • After compression 26.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Hersheys.com.br has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 63 (54%)

Requests Now

116

After Optimization

53

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 116 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Hershey S. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 56 to 1 for JavaScripts and from 9 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.hersheys.com.br

www.hersheys.com.br

12 ms

www.hersheys.com.br

www.hersheys.com.br

206 ms

jquery-1.8.3.min.js

jquery-1.8.3.min.js

87 ms

swfobject.js

swfobject.js

81 ms

vtex.ajax.wait.js

vtex.ajax.wait.js

103 ms

vtex.common.js

vtex.common.js

102 ms

render-extension-loader.js

render-extension-loader.js

99 ms

rc.js

rc.js

105 ms

af.js

af.js

102 ms

vtex.tagmanager.helper.js

vtex.tagmanager.helper.js

102 ms

vtex-events-all.min.js

vtex-events-all.min.js

119 ms

vtex-analytics.js

vtex-analytics.js

119 ms

vtex-i18n.min.js

vtex-i18n.min.js

128 ms

underscore-extensions.js

underscore-extensions.js

131 ms

currency-format.min.js

currency-format.min.js

103 ms

dust-core-2.3.5.min.js

dust-core-2.3.5.min.js

130 ms

vtex.min.js

vtex.min.js

130 ms

vtexid-jquery.min.js

vtexid-jquery.min.js

126 ms

portal-minicart-with-template.min.js

portal-minicart-with-template.min.js

129 ms

portal-template-as-modal.min.js

portal-template-as-modal.min.js

148 ms

portal-sku-selector-with-template.min.js

portal-sku-selector-with-template.min.js

147 ms

vtex.cookie.js

vtex.cookie.js

107 ms

jquery.pager.js

jquery.pager.js

106 ms

normalize.css

normalize.css

97 ms

lyst.css

lyst.css

73 ms

hersheys-home.min.css

hersheys-home.min.css

73 ms

hersheys-home-barra-lovers.min.css

hersheys-home-barra-lovers.min.css

78 ms

js

js

161 ms

platform.js

platform.js

106 ms

hersheys-main.min.css

hersheys-main.min.css

75 ms

hersheys-minicart.min.css

hersheys-minicart.min.css

56 ms

hersheys-vendor.min.css

hersheys-vendor.min.css

55 ms

style-lgpd.css

style-lgpd.css

50 ms

lyst.css

lyst.css

42 ms

hersheys-home.min.css

hersheys-home.min.css

52 ms

hersheys-home-barra-lovers.min.css

hersheys-home-barra-lovers.min.css

49 ms

platform.js

platform.js

85 ms

analytics.js

analytics.js

87 ms

css

css

76 ms

fbevents.js

fbevents.js

171 ms

gtm.js

gtm.js

164 ms

getProfile

getProfile

158 ms

20230314_fundo_lancamento_desk_gigante.png

20230314_fundo_lancamento_desk_gigante.png

299 ms

orderForm

orderForm

301 ms

loader-12.gif

loader-12.gif

218 ms

20240220_LP_barra_lp_hersheys.png

20240220_LP_barra_lp_hersheys.png

215 ms

588961077-20231124_bf_banner_lancamento_desk.png

588961077-20231124_bf_banner_lancamento_desk.png

213 ms

588961099-20231124_bf_banner_receita_desk.png

588961099-20231124_bf_banner_receita_desk.png

99 ms

588961086-20231124_bf_banner_lmpm_desk.png

588961086-20231124_bf_banner_lmpm_desk.png

210 ms

20240220_LP_chocolate_1_lp_hersheys.png

20240220_LP_chocolate_1_lp_hersheys.png

221 ms

20240220_LP_H1_lp_hersheys.png

20240220_LP_H1_lp_hersheys.png

222 ms

tabletes1.jpg

tabletes1.jpg

213 ms

tabletes2.jpg

tabletes2.jpg

215 ms

Wafers1.jpg

Wafers1.jpg

217 ms

Wafers2.jpg

Wafers2.jpg

218 ms

Professiona1.jpg

Professiona1.jpg

217 ms

Professional2.jpg

Professional2.jpg

220 ms

SpecialDark1.jpg

SpecialDark1.jpg

224 ms

SpecialDark2.jpg

SpecialDark2.jpg

222 ms

CoffeeCreations_icon1-home23.png

CoffeeCreations_icon1-home23.png

224 ms

CoffeeCreations_icon2-home23.png

CoffeeCreations_icon2-home23.png

224 ms

4006701_Uni231020HER015-Carrossel-WaferMais-AoLeite-01-Hero.jpg

4006701_Uni231020HER015-Carrossel-WaferMais-AoLeite-01-Hero.jpg

222 ms

Carrossel-WaferMais-CookiesNCreme-01-Hero.jpg

Carrossel-WaferMais-CookiesNCreme-01-Hero.jpg

227 ms

HERSHEYS_CHOCOTUBES_FRUTAS_VERMELHAS-1000x1000--1-.jpg

HERSHEYS_CHOCOTUBES_FRUTAS_VERMELHAS-1000x1000--1-.jpg

227 ms

44032302_UniCarrossel-Chocotubes-Cookies-n-Creme-01-Hero.jpg

44032302_UniCarrossel-Chocotubes-Cookies-n-Creme-01-Hero.jpg

224 ms

20240220_LP_chocolate_2_lp_hersheys.png

20240220_LP_chocolate_2_lp_hersheys.png

239 ms

H2_lp_hersheys1.png

H2_lp_hersheys1.png

234 ms

20240220_envelopamento_barra_lover_banner.png

20240220_envelopamento_barra_lover_banner.png

232 ms

20240220_LP_barra_lover_banner_tablet.png

20240220_LP_barra_lover_banner_tablet.png

233 ms

20240220_LP_barra_lover_banner_mobile.png

20240220_LP_barra_lover_banner_mobile.png

226 ms

CRSY-2560_kits_homebanking--1-.jpg

CRSY-2560_kits_homebanking--1-.jpg

237 ms

Carrossel-InnOut-Beijinho-01-Hero.jpg

Carrossel-InnOut-Beijinho-01-Hero.jpg

237 ms

Carrossel-WaferMais-Amendoim-01-Hero.jpg

Carrossel-WaferMais-Amendoim-01-Hero.jpg

234 ms

Carrossel-WaferMais-TriploChocolate-01-Hero.jpg

Carrossel-WaferMais-TriploChocolate-01-Hero.jpg

237 ms

44032202_UniCarrossel-Chocotubes-Chocolate-01-Hero---Copia.jpg

44032202_UniCarrossel-Chocotubes-Chocolate-01-Hero---Copia.jpg

248 ms

KIT_4012102_uni_V125.jpg

KIT_4012102_uni_V125.jpg

246 ms

CR-7443_Kit.jpg

CR-7443_Kit.jpg

246 ms

KIT_44032402_uni_V239.png

KIT_44032402_uni_V239.png

248 ms

KIT_44032402_uni_V240.png

KIT_44032402_uni_V240.png

249 ms

20240725_hersheys_encerramento_site_banner.png

20240725_hersheys_encerramento_site_banner.png

89 ms

close.svg

close.svg

90 ms

logo-email.png

logo-email.png

91 ms

Infracommerce_RGB_Logotipo_Vertical_Negativo.png

Infracommerce_RGB_Logotipo_Vertical_Negativo.png

122 ms

20240725_hersheys_encerramento_site_banner.png

20240725_hersheys_encerramento_site_banner.png

161 ms

close.svg

close.svg

162 ms

logo-email.png

logo-email.png

160 ms

handtalk.min.js

handtalk.min.js

150 ms

Infracommerce_RGB_Logotipo_Vertical_Negativo.png

Infracommerce_RGB_Logotipo_Vertical_Negativo.png

136 ms

KIT_4006801_V47.jpg

KIT_4006801_V47.jpg

56 ms

20240220_LP_barras_lp_hersheys.png

20240220_LP_barras_lp_hersheys.png

313 ms

news-flutuante.png

news-flutuante.png

94 ms

pxiByp8kv8JHgFVrLCz7Z1xlEw.woff

pxiByp8kv8JHgFVrLCz7Z1xlEw.woff

20 ms

pxiByp8kv8JHgFVrLGT9Z1xlEw.woff

pxiByp8kv8JHgFVrLGT9Z1xlEw.woff

52 ms

pxiEyp8kv8JHgFVrJJfedA.woff

pxiEyp8kv8JHgFVrJJfedA.woff

88 ms

pxiByp8kv8JHgFVrLDz8Z1xlEw.woff

pxiByp8kv8JHgFVrLDz8Z1xlEw.woff

89 ms

track.js

track.js

18 ms

thickbox.js

thickbox.js

2 ms

json2.js

json2.js

2 ms

vtex.viewpart.callcenterdisclaimer.js

vtex.viewpart.callcenterdisclaimer.js

3 ms

vtex.viewpart.ajaxloader_v2.js

vtex.viewpart.ajaxloader_v2.js

2 ms

vtex-view-part.js

vtex-view-part.js

2 ms

vtex.commerce.batchbuy.js

vtex.commerce.batchbuy.js

1 ms

vtex.jsevents.js

vtex.jsevents.js

2 ms

vtex.skuevents.js

vtex.skuevents.js

2 ms

vtex.skuevents.skudatafetcher.js

vtex.skuevents.skudatafetcher.js

2 ms

jquery.livequery.min.js

jquery.livequery.min.js

3 ms

jquery.prettyphoto.js

jquery.prettyphoto.js

2 ms

lean-prettyphoto.js

lean-prettyphoto.js

2 ms

vtex.commerce.compare.js

vtex.commerce.compare.js

2 ms

vtex.make.mobile.pager.js

vtex.make.mobile.pager.js

2 ms

instafeed.min.js

instafeed.min.js

3 ms

instafeed.min.js

instafeed.min.js

2 ms

hersheys-home.min.js

hersheys-home.min.js

3 ms

hersheys-home.min.js

hersheys-home.min.js

3 ms

hersheys-vendor.min.js

hersheys-vendor.min.js

4 ms

hersheys-vendor.min.js

hersheys-vendor.min.js

6 ms

hersheys-minicart.min.js

hersheys-minicart.min.js

6 ms

hersheys-minicart.min.js

hersheys-minicart.min.js

4 ms

6f65c7697602462e9780996b761b8406

6f65c7697602462e9780996b761b8406

68 ms

vue.min.js

vue.min.js

7 ms

vue.min.js

vue.min.js

5 ms

hersheys-component.min.js

hersheys-component.min.js

3 ms

hersheys-component.min.js

hersheys-component.min.js

7 ms

script-lgpd.js

script-lgpd.js

4 ms

script-lgpd.js

script-lgpd.js

3 ms

lyst.allpages.js

lyst.allpages.js

3 ms

pixel-tiktok.js

pixel-tiktok.js

3 ms

lyst.allpages.js

lyst.allpages.js

11 ms

pixel-tiktok.js

pixel-tiktok.js

10 ms

events.js

events.js

76 ms

hersheys-main.min.js

hersheys-main.min.js

8 ms

hersheys-main.min.js

hersheys-main.min.js

7 ms

62b1d535c2da51001216e05f

62b1d535c2da51001216e05f

490 ms

main.MWRmMjhhNDhjMQ.js

main.MWRmMjhhNDhjMQ.js

12 ms

hotjar-2453988.js

hotjar-2453988.js

185 ms

Track.aspx

Track.aspx

133 ms

client.js

client.js

65 ms

disclaimer

disclaimer

113 ms

welcome

welcome

84 ms

6f65c7697602462e9780996b761b8406

6f65c7697602462e9780996b761b8406

67 ms

75 ms

Accessibility Review

hersheys.com.br accessibility score

74

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-*] attributes do not have valid values

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Form elements do not have associated labels

High

Links do not have a discernible name

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

Best Practices

hersheys.com.br best practices score

58

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

hersheys.com.br SEO score

70

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document doesn't use legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    PT

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Hersheys.com.br can be misinterpreted by Google and other search engines. Our service has detected that Portuguese is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Hersheys.com.br main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

hersheys.com.br

Open Graph description is not detected on the main page of Hershey S. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: